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Published byVictoria Simmons Modified over 9 years ago
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How (not) to present data Paula Surridge School of Sociology, Politics and International Studies University of Bristol
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Good graphs should: Convey the data visually without the need for further explanation Be appropriate for the type of data Have appropriate scales and labels Be as simple as possible to convey the data Avoid 3D effects and complex colour schemes Just because Excel can do it doesn’t mean you should do it Presenting data using graphs
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Bad pie chart: Example 1 Source: http://www.researchwallofshame.com/
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Bad pie chart: Example 2 Based on an actual pie chart used by a Fox TV station in the USA. See http://flowingdata.com/2009/11/26/fox-news-makes-the-best-pie-chart-ever/ http://flowingdata.com/2009/11/26/fox-news-makes-the-best-pie-chart-ever/
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Bad bar chart [Graph removed for copyright reasons. Original on page 17 of “The social situation in the European Union 2005-2006” The European Commission]“The social situation in the European Union 2005-2006”
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Example: Good column chart
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Reading Bryman, A. (2008) Social Research Methods De Vaus, D. (1996) Surveys in Social Research Bad graphs examples: http://flowingdata.com/category/statistics/mistaken-data/ http://flowingdata.com/category/statistics/mistaken-data/ http://www.researchwallofshame.com/ Data used for tables and charts: Social Trends 39 British Social Attitudes Survey 2007 Sources and further reading
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