2. Should We Pin, Post, Profile or Tweet?! Moderator: Paula Maylahn, Consultant, Paula Maylahn Consulting Panelists: Morgan Baden Director, Social Media & Internal Communications, Scholastic Inc. Brian Saliba Director, Social Media, Pearson Scott Traylor Chief KID, 360KID

3. Roundtable Discussion Should we pin, post, profile, or tweet!? What are our best tips for companies just beginning to enter social media? What about for brands who are already on social but are looking to increase their efforts and engagement?

4. Roundtable Discussion How do we connect social to other Web and email efforts? Is there a best practice for connecting social to offline efforts?

5. Roundtable Discussion What brands (education or consumer) are doing social media right?

6. Roundtable Discussion How do you measure success of your social media efforts?

7. Roundtable Discussion How do you manage social in your company? What type of social media governance do you have? What do you recommend?

8. Roundtable Discussion What’s next for your brand in social media? What emerging social tool is the one to watch?

9. Roundtable Discussion What's your personal favorite social media platform? Why?

10. Audience Q & A

11. Thank you! @paulamaylahn @morganbaden brian.saliba@pearson.com @360KID