1. The Social Application World Jia Shen Founder of RockYou!

2. 2 Who is RockYou? Most popular applications/widgets across Facebook, hi5, Bebo, Orkut and MySpace Over 700K RockYou apps installed daily and over 100 million installs live across social networks Over 108 million monthly unique visitors across RockYou network Over 2B pageviews a month on RockYou apps and 9 billion pageviews per month across our ad network Our mission is to engage the world with social applications 2.0B 108M 100.1M 700k

3. 3 RockYou Network Dominance Top 10 Applications Everywhere

4. 4 Access / Virality PC Software Time RockYou Syndicates Consumer Software Web Portal Applications / Widgets

5. 5 Wikipedia.org Alexa Global Traffic Rankings Market for Social Apps is Exploding 2008 1 2 3 4 5 6 7 8 9 10 1 2 3 4 5 6 7 8 9 2005 (U.K.)

6. 6 Opportunity is Huge! 100’s of Millions of Users

7. 7 Source: eBay Investor Presentation, RockYou (1) eBay starts Q2 98, PayPal starts Q1’00, Yahoo! starts Q1’95, AOL starts Q1’92, Facebook starts Q4’04, and RockYou Starts Q4’05 (2) Facebook data represents active users, which was disclosed on 12/05 and 12/06. Undisclosed active user data is extrapolated by applying an average active user penetration to global Unique Visitors (per comScore Media Metrix) (2) Registered Users (MM) Viral Marketing is key to success

8. 8 Social Applications Increase Site Traffic Over 18,000 applications 95% have an application 60%+ have a RockYou app RockYou Integration

9. 9 Platform Leads to Rapid Facebook Growth MySpace and Facebook launched at the same time MySpace was dominant before Facebook platform Facebook overtook MySpace after launching a platform Facebook overtaking MySpace in Monthly Uniques

10. 10 Social Network Timeline 11/05 11/06 5/07 11/07 2/08 MySpace, Orkut, Hi5 Launch on OpenSocial RockYou launches on MySpace w/ 1 st SNS Widget RockYou Launches widgets on Bebo and Friendster Facebook Launches 1 st Application Platform Google Opensocial Is announced Xiaonei Opens platform 7/08

11. 11 Applications are Huge 95% of Facebook users have an Application installed At least 65% of Facebook users use Applications monthly (72 Million)

12. 12 Alexa Global Traffic Rankings Applications are Huge Wikipedia.org 2008 1 2 3 4 5 6 7 8 9 10 1 2 3 4 5 6 7 8 9 2005 (U.K.) 65% penetration = Top 5 Site

13. 13 Applications are websites Measure by Uniques, Pageviews, and time spent Demographics vary by application Reaching consumers is the same, but easier! Web Portal Applications / Widgets Where Web 1.0 becomes Web 2.0

14. 14 Web 1.0 Website Growth Year 0Year 10

15. 15 Web 2.0 Application Growth Year 0Year 10

16. 16 Traffic Just Explodes Stickers - MySpace Birthdays - Facebook RockYou Network

17. 17 Today’s Social Network Landscape Facebook MySpace Hi5 Orkut Friendster Bebo Xiaonei Mixi

18. 18 It is a Standard to create applications for Social Networks It is promoted by Google & Yahoo! & MySpace and adopted by many players It is technology agnostic (just HTML and Java Script is specified) It is growing in functionality and open source implementations It has a competitor in Facebook but dealing with same concepts and compatibility wrappers What is Open Social?

19. 19 From the web application point of view –Access a massive target audience leveraging on the exponential power of social network sharing –Write once run in many places –Collect profile info What is the Open Social value?

20. 20 From the Social Network container –Easily enrich network user experience by providing a wider set of features –Increase popularity, adoption and retention –Note: Same concepts apply to Intranet adoption! What is Open Social Value?

21. 21 Social networks are adopting Open Social Six months ago, OpenSocial (backed by Google) was nothing but a list of promised partnerships. First there was MySpace and Orkut, then Hi5, and most recently Friendster, LinkedIn, AOL, Yahoo! and counting… 600 million: are the number of users if you add up the various social networks that are now live with OpenSocial. 350 million: are the times users have installed the 7,500 different apps created so far. $1.8 Billion: is the sum brands are expected to spend on Social Networking sites by 2010.

22. 22 Marketing Opportunities with Social Applications Successful marketing for social media should focus on social applications: 1.Application content integration –Integrating brand or product as part of user experience –Example: Likeness quiz, virtual gifts, greeting cards, virtual actions, etc 2.Advertising Network 3.Virtual Goods

23. 23 Context is the key to social application conversion Virality / Hyper-targeting Contextual targeting High context Low virality Search is not viral Low context High virality Low context from photo browsing High context High virality Apps add context to social networks. Social apps are viral Social Applications

24. 24 Application Integration: Custom Advertiser Quiz Custom size pop-up w/ additional info appears upon mouse rollover on relevant quiz choice 646x90 banner clicks through to advertiser’s website Text link clicks through to advertiser’s website

25. 25 Application Integration: Sweeney Todd 0.01% CTR for banner alone 65x better 0.65% CTR with integration

26. 26 Questions Questions?

27. 27 You rock! Engage the world.