2. Social Media for Hospitals #HTH11SC #SM4H Sherra M. Bell @ConsultSherra

3. It’s Who You Know!

4. Define “Social Media” and explain investing resources here Recognize possibilities and define pragmatic healthcare uses Identify tactical considerations and resources to support future efforts and explorations Learning Outcomes:

5. Pop culture teaches patients to expect social connectivity

6. [Children's Healthcare of Atlanta], Emory Healthcare (FB1), Emory Johns Creek Hospital, Emory University Hospital, Grady Health, Gwinnett Medical Center (FB3) Houston Healthcare, Marcus Autism Center, MCG Health Children's Medical Center, MCGHealth, Memorial University Medical Center (FB5), Piedmont Hospital, Shepherd Center, Southern Regional Health System, St. Francis Hospital (FB4), St. Joseph's / Candler Hospitals, Tanner Health System (FB2) University Health Care System, WellStar Health System In Georgia (so far): Per http://ebennett.org/states/georgia/ + @AaronMcKevitthttp://ebennett.org/states/georgia/

7. 80% of Internet users gather health information online

9. The use of web-based and mobile technologies to turn communication into interactive dialogue. Social Media:

10. A blending of technology and social interaction for the co-creation of value. Social Media:

13. Still?

14. So Many Ways to Think About Tools & Strategies!

15. Social Media Comparison 2011

18. The benefits of social media marketing

20. K.I.S.S.

21. K.I.S(uper).S.

22. Event Promotion Patient Feedback Crisis Communication Opportunities

23. Hospital Updates Information /“Tips” Crisis Communication Opportunities

24. Virtual Chamber of Commerce Contact Manager Niche Discussion Forums Opportunities

25. Spontaneous Moments Humor & Humanity Information /“Tips” Opportunities

26. Patient Celebrations Facility Renovation Updates Event Archives *1 Picture = 1000 words Opportunities*

27. Opportunities How-To Opinions Ideas

28. Promote Visitation Onsite Info/Tips Crisis Communication Opportunities

29. Geolocation

30. QR Codes

36. text4baby.org quitlinenc.com Fundraising Opportunities

38. Would you talk like this?

39. Or this?

41. http://www.thestrategyweb.com/study-is-social-media-a-traffic-driver-to-corporate-websites

45. Develop localized community by establishing genuine relationships one at a time. Use the tools to establish yourself and your hospital as a trusted source of useful information. Give to get. Thank often. Listen much. The Challenge:

46. Social Media Policies, HIPPA, & Crisis Communications

48. Resource page http://bit.ly/HTH11Sherrahttp://bit.ly/HTH11Sherra

49. http://ebennett.org http://flowtown.com http://mashable.com

50. Define “Social Media” and explain investing resources here Recognize possibilities and define pragmatic healthcare uses Identify tactical considerations and resources to support future efforts and explorations Learning Outcomes:

51. #HTH11SC #SM4H Sherra M. Bell @ConsultSherra ConsultSherra.com sherra@ck-who.com Thank You!