1. Business Intelligence in the real world Gareth Diamond
Queens University
Business Intelligence in the real world
Gareth Diamond

2. Contents Introduction PwC What is Business Intelligence and Analytics?
Why do businesses need BI&A?
Business challenges in implementing BI
BI isn’t new, so what’s different?

3. 1. Personal Introduction
Date
1. Personal Introduction
Gareth Diamond
Senior Manager in our Information Management team in NI which consists of 4 distinct areas;
Information Architecture Strategy & Governance
Business Intelligence & Analytics
Enterprise Data Management
Enterprise Content Management
Companies our team are currently supporting include;
Jaguar Land-rover
Heineken
Royal Bank of Scotland
BBC
Rolls Royce
Torus
Lehman Bros (IA)
Reed Elsevier
AstraZeneca
Guys & St Thomas Hospital
BAE

4. Who are PwC? The world’s largest professional services firm
Operating in 154 countries and in 39 locations across the UK
16,000 staff in the UK and 169,000 globally
Turnover of £2.4bn in the UK and $29.2bn globally
The UK’s largest private sector graduate recruiter
Graduate Employer of Choice in the UK every year since 2004

5. Who are PwC?
“As professional advisers we help our clients solve complex business problems and aim to enhance their ability to add value, manage risk and improve performance.”
Our business areas:
“We’re passionate about making a difference for our clients and each other, constantly creating and adding value. That’s our brand promise.”
Provide an overview of our six business areas using your own terminology and knowledge, explaining what we do as an organisation – this is the way they are marketed externally.
Actuarial – Actuarial & Insurance Management Solutions (AIMS) and Human Resource Consulting.
Assurance – includes core Assurance, Risk Assurance (split scheme) and Public Services.
Consulting – different areas of consulting at PwC are Strategy, Management Consulting, Economics and Sustainability and Climate Change.
Financial Advisory – areas include Valuations, Forensics, Corporate Finance (Mergers & Acquisitions, Infrastructure and government, BRS and Transactions Services.
Tax – different areas of Tax are Corporate, Indirect and Human Resource Services Consulting
Technology – Includes Technology Assurance (e.g. Data Assurance), IT Risk & Cyber Security, Business Systems Control, Forensics Technology Solutions, HR Technology
These areas show the range of services that we offer to our clients and is far wider than what people traditionally associate with an accountancy or professional services firm.

6. PwC facts
Number one in The Times Top 100 Graduate Employers survey for the last 9 years running
3rd place in Rate My Placement awards beating our key competitors
Over 4,900 of our people took time out of their working day to take part in volunteering projects in 2011
Consultancy of the Year at the 2011 Business Green Leaders Awards
Over full time and 700 intern positions for 2013
5th position in the Times Best Big Companies to work for 2012 (highest of the Big Four)
This slide picks out some key facts about PwC which will be of interest to students:
Highest of the Big 4 (are number 5) in the Times Tope 25 Best Big Companies to work for For the second year running, our Chairman has won the Most People Focused CEO, Private Sector in the HR Excellence Awards 2012.
We are ranked in the Times Top 50 Employers for women. Ian Powell has become the thirtieth Chairman to sign up for the 30% Club, a group of organisations voluntarily committed to bringing more women on to UK boards. The 30% Club aims to improve the representation of women on boards by inspiring leaders to appoint more women to executive and non-executive director roles.
Times top 100 grad employers- explain reasons as to why we are number one for the 9th year running: We help you develop and excel, endless possibilities, understand how we can make the workplace a better place to work.
PwC UK won Consultancy of the year and the 211 Business Green Leaders Awards
FTSE- we have maintained a leading market share in FTSE 100 with 40%. Continuing to build our presence and profile in the market.
Volunteering and community programmes- benefits the organisations we work with and also provides development and growth in key areas for our people. We are continuing work with SSE ( Schools for Social Entrepreneurs). One example- Recently developed a Fire Station to create a centre for social enterprise called Brigade, a bistro, wine bar, private dining and event facility that will provide opportunities for homeless and other vulnerable people to develop skills and qualifications. Please use your own personal experiences if appropriate.
The Times Top 50 Employers for Women 2012
Belfast based Centres of Excellence

7. Graduate opportunities
Graduate positions
Full time graduate roles in Consulting
Degree discipline’s particularly welcome: IT
Technology
Business
Finance
Science
Engineering
Mathematical
At least 340 UCAS points (or equivalent)
2:1 or above degree
You can now apply for Autumn 2013 intakes.
(3-4 mins) – What do we offer you? Please remove any that you don’t feel are suitable for your session.
Insight Programmes:
Open Days – these take place at most of our larger offices on a rolling basis, students can apply as long as they are studying for A Levels, at university (any year group) or have graduated – they will need to meet the academic requirements, hence having to apply.
Academy - Lasting three days, this programme for first-year undergraduates (or second years on a four-year degree) will boost employability skills and could lead to an internship place for the following summer.
UK and International Internships – Specifically for penultimate year students (this includes students in final year of degree who have secured a place on a Masters course) and generally six week summer placements available in Assurance, Tax, Risk Assurance, PS, Actuarial and Consulting.  International Internships offer students the chance to spend time in the UK and in one of our overseas practices (countries tbc – refer to website which will list these). Language skills are required for some countries.
Business Placements – Six and 11 month placements available for students studying a sandwich degree (i.e. one that requires them to do a six month or one year placement during their third year). Opportunities in Assurance, Tax and Financial Advisory.
Partner Shadowing – One week programme for undergraduates in any year (takes place in the summer), higher academics required (360 UCAS and on target for 2:1).
Teach First:
The Teach First programme gives talented graduates the opportunity to develop and apply their employability skills which enables them as individuals to be more successful. We recognise these attributes as being critical to our success as a firm. They can apply for deferred entry to a graduate role if they have secured a place on the Teach First programme which means they will train and teach for two years prior to joining a firm like PwC.
HEADstart:
Generally for students who have not studied for a degree and therefore an alternative entry route for non-graduates. Still require A Level or equivalent qualifications (minimum of 280 UCAS points for Assurance and 260 for Tax). Assurance route involves ACCA study and Tax would be ATT with the possibility of going on to do CTA if performance and ATT exam results were strong.
Graduate Roles:
We are recruiting more graduates than ever (circa 1200) and opportunities exist in Assurance (including Pensions Audit, PS and Risk Assurance), Tax, Actuarial, Financial Advisory and Consulting. Generally applications accepted on rolling basis, although some areas (e.g. Consulting) have deadlines (see website for full details). Academic requirements are generally 300 UCAS and 2:1 degree, although Actuarial require 320 UCAS (and must have A grade at A Level Maths) and Consulting require 340 UCAS and 2:1 degree. A Levels must be over three subjects and not to include General Studies. We recruit from all degree disciplines for most areas with the exception of the Economics Consulting where students need an Economics based degree.
Flying Start Degree:
Flying Start is for you if you’ve decided on university and an accountancy career. You’ll qualify as a Chartered Accountant about a year after you graduate on this innovative four-year BA (Honours) Business Accounting and Finance degree at Newcastle University. Developed in partnership with Newcastle University Business School and the Institute of Chartered Accountants in England and Wales (ICAEW), it combines the study of business, accounting and finance with paid work placements at PwC. The mix of theory and practice, plus the fact that you’ll pick up a range of vital business skills, mean you’ll be a step ahead of your peers by the time you join us.  
For further information, visit these websites:
China Sourcing Initiative:
A scheme that helps move talented individuals back to China from the UK.
PwC UK and China assess the same competencies in their recruitment process. Your recruitment will be managed by the UK firm, which makes it convenient for you as a candidate.
There are only assurance full time roles available.
The jobs we are recruiting for:
Locations: Shanghai, Beijing and Hong Kong.
All applications must be made on-line via our careers website. We are strict with academic criteria, although do consider mitigating circumstances (there is a section on the form where additional information can be added around this.
Please also point out the Inspired Talent route – this is a route for those who have not met the academic criteria but shows we recognise outstanding achievement in non-academic areas as well. We‘ve opened up our graduate programme to people who have fallen short of our academic requirement because they've invested time and effort to achieve amazing things outside their studies. Our intention is to capture the brightest and best people from all backgrounds, extending the reach of our offerings to a wider, more diverse candidate pool without compromising our standards.

8. Date
1. Lecture Introduction
The aim of these lectures is to give you a non technical perspective of how BI&A (Business Intelligence and Analytics) is used in the real world, including;
What businesses define as BI
How businesses are using BI to help solve business issues
What is stopping businesses realising the value of BI
Our 2nd Lecture will focus on the latest People, Process and Technology which are found in an organisation and how to resolve some of the key issues they face.
The emerging trends in BI
The new approaches businesses are taking to implementing BI to realise benefits

9. 2. What is Business Intelligence and Analytics?
Date
2. What is Business Intelligence and Analytics?
BI&A is the collective term for strategies, methods and tools that empower an organisation to unlock value from their data.
It is the key to an organisation making better decisions using relevant, reliable and timely data.
Without it, businesses would make poor decisions based on gut instinct alone.
Data Mining
Enterprise Reporting
Modelling
BI Strategy and Roadmap
Alerts and Notifications
Data Visualisation
OLAP Analysis
Predictive Analytics
BI Competency Centre
Data Cubes
Forecasting
Text Mining
Scorecards
Dashboards
Business Process Modelling
Mobile BI

10. 2. BI&A Taxonomy Derive Value from Data Provides Platform for BI&A
Date
2. BI&A Taxonomy
Derive Value from Data
Prediction
“What is going Happening ?”
Predictive Analytics
Forecast and Modelling
Analysis
“Why did it Happen ?”
Query/Drill Down
Statistical Analysis
Data/Text Mining
Data Visualisation
Monitoring
“What is Happening Now ?”
Scorecards
Dashboard
Alerts and Notification
Real Time Descision Making
Reporting
“What Happened ?”
Operational Reporting
Financial Reporting
Provides Platform for BI&A
Strategy, Architecture and
Governance
“How does BI operate in the firm?”
BI Strategy
BI Operating Model
BI Architecture
Policy and Compliance Definition
Infrastructure and Tools
“What Technologies
do I need to support BI&A ?”
Tool Installation and Configuration
Data Structures (ODS, OLAP Cubes etc)
Hardware Infrastructure

11. 2. Different components provide organisations with different levels of competitive advantage
Executive Summary

12. 2. BI&A Taxonomy – Finance and Operation Reporting
Date
2. BI&A Taxonomy – Finance and Operation Reporting
Enterprise reports are the most commonly used reports within the business intelligence world encompassing a vast array of operational reporting directly from ERP, CRM.
The vast majority of these reports are web base as companies look for simple access to enable decision making at all levels of the organization.
Static report usually presented in tabular format.

13. 2. BI&A Taxonomy – Monitoring
Date
2. BI&A Taxonomy – Monitoring
Dashboards
Dashboards provide “at a glance” information about current business performance across an organisation.
They are used to present key matrices that an organisation wishes to measure.
Scorecards
A scorecard or balance scorecards is a strategic planning and management tool which is used to help align business activities to the vision and strategy of the organisation.
Alerts and Notifications
The process of alerting and notifying key business stakeholders at particular time or event
These are automated messages or signals send via , sms etc to indicate that an event or certain condition has been reached and that some action is required.
Real Time Decision Making
The process of minimizing the time from the business event happening to delivering information and analytics to enable a corrective action or notification to be initiated and business processes optimized.

14. 2. BI&A Taxonomy – Analysis
Date
2. BI&A Taxonomy – Analysis
Data Visualisation
The process of visualizing data and information using graphics, animation etc in order to draw out meaningful patterns and analysis.
Data / Text Mining
The process of extracting previously unknown patterns from large volumes of data.
Query/Drill Down
A set of operations which enable the user to query or drill down from summary information to detail data.
Statistical Analysis
The process of applying a set of mathematical techniques to understand key correlations and relationships within the data.

15. 2. BI&A Taxonomy – Prediction
Date
2. BI&A Taxonomy – Prediction
Forecast/Modelling
The process of developing models to understand the impact that different financial or commercial decision will have on various operational and financial aspects of an organisation.
Predictive Analytics
A set of techniques that analyze current and historical facts to make predictions about future events.

16. 2. BI&A Taxonomy Derive Value from Data Provides Platform for BI&A
Date
2. BI&A Taxonomy
Derive Value from Data
Prediction
“What is going Happening ?”
Predictive Analytics
Forecast and Modelling
Analysis
“Why did it Happen ?”
Query/Drill Down
Statistical Analysis
Data/Text Mining
Data Visualisation
Monitoring
“What is Happening Now ?”
Scorecards
Dashboard
Alerts and Notification
Real Time Descision Making
Reporting
“What Happened ?”
Operational Reporting
Financial Reporting
Provides Platform for BI&A
Strategy, Architecture and
Governance
“How does BI operate in the firm?”
BI Strategy
BI Operating Model
BI Architecture
Policy and Compliance Definition
Infrastructure and Tools
“What Technologies
do I need to support BI&A ?”
Tool Installation and Configuration
Data Structures (ODS, OLAP Cubes etc)
Hardware Infrastructure

17. 2011 Magic Quadrant for Business Intelligence Platforms
2. BI&A Technologies
The Magic Quadrant for Business Intelligence Platforms presents a global view of Gartner's opinion of the main software vendors that should be considered by organizations seeking to develop BI applications.
PwC have a strategic focus on key BI Platforms found in the Challengers and Leaders Quadrant:
Oracle
Microsoft
SAP Business Objects
SAS
Qlikview
Tableau
Spotfire
2011 Magic Quadrant for Business Intelligence Platforms
Executive Summary

18. 3. Business Intelligence and Analytics enables organisation to understand….
What Happened?
Reporting
BI&A
What is going
to Happen?
Why did it Happen?
Prediction
Analysis
Monitoring
What is Happening Now?
Executive Summary

19. 3. Why do businesses need BI?
Benefits of BI&A
Executive Summary

20. 4. Managing risk & reputation
Regulatory reporting
Southern Water (£20m+)
Thames Water (£12m)
Goldman Sachs (£17m+)
Risk Management
ENRON
Lehman Bros (IA)
Reputational Risk
HMRC (incorrect Tax calculation)
EDF (billing)
TalkTalk (billing)
BI Maturity - level 1
‘Keep us out of jail/headlines’
Businesses are usually better prepared for this type of reporting
Statutory submissions e.g. Annual accounts are well practiced
Underpinning Data is usually highly governed
Executive Summary

21. 4. Managing business complexity
Reduce Costs
Procurement Analysis
Materials management
Profitability
Improve operations
Process improvement
Workforce effectiveness
Sales force management
Enable business strategy
Mobile BI
Supplier collaboration
BI Maturity - level 2
‘Do what we do, well’
Businesses have some of this capability
Usually delivered via stand-alone, ‘silo’d’ operational systems e.g. ERP, CRM etc
Underpinning Data is governed on a system by system basis
Executive Summary

22. 4. Growing the business – From hindsight to Insight
Customer Insight
Customer Analysis (Tesco)
Interests/Preferences (Elsevier)
Customer Service (Vodafone)
Cross-sell/Up-sell
Personalised services (Amazon)
RBS (banking, insurance)
Market Intelligence
Market Trends – on-line music
Product trends - Apple
BI Maturity - level 3
‘What else could we do?’
Businesses are keen to develop this but pre-requisites often don’t exist i.e. skills, data, tools etc
New skills require business insight with technical skills
Underlying data in different formats, in different systems, lack of external standards,
Executive Summary

23. 5. Business Challenges in implementing BI
Unclear Business objectives
Ownership – CFO, CIO?
Business buy-in due to previous failures
Business changes
Lack of Skills
Business
Technical
Requirements are Technology led
Existing technology complexity
Data Quality
Implementation approach
Cost & Return on investment
Executive Summary

24. 6. BI isn’t new, so what’s different?
Competitive advantage – what value is first mover advantage?
Rapidly changing external environment e.g.
Market – need to be more competitive and reduce costs
Regulations – increasing post the crash on all businesses
Shareholders – want better performance and transparency
Customers – demanding greater value for money
Information overload - ‘drowning in data but starved for knowledge’ (John Naisbitt)
Technology investments failing to deliver promised RoI;
Lack of business ownership
ERP & Operational/’silo’d’ reporting solutions
Data is not managed as a corporate asset
Executive Summary

25. Business Intelligence and Analytics
Any Questions?
This publication has been prepared for general guidance on matters of interest only, and does not constitute professional advice. You should not act upon the information contained in this publication without obtaining specific professional advice. No representation or warranty (express or implied) is given as to the accuracy or completeness of the information contained in this publication, and, to the extent permitted by law, PricewaterhouseCoopers LLP, its members, employees and agents do not accept or assume any liability, responsibility or duty of care for any consequences of you or anyone else acting, or refraining to act, in reliance on the information contained in this publication or for any decision based on it. © 2011 PricewaterhouseCoopers LLP. All rights reserved. In this document, “PwC” refers to PricewaterhouseCoopers LLP which is a member firm of PricewaterhouseCoopers International Limited, each member firm of which is a separate legal entity.