1. August 2009 North Shore Swimming Strategic and Business Plan August 2009 - 2012

2. August 2009 Contents 1.Introduction 2.Strategic Overview 3.Strategic Intent 4.Outcome Map 5.Key Risks 6.General Conditions 7.Organisation Structure 8.Financial Comparison 2006 - 2009 9.Key Actions required 10.Key Outcomes 2010 (update with draft score 0410) 11.Key Outcomes 2012

3. August 2009 Introduction The North Shore Swimming Club (NSS) philosophy is to encourage all swimmers to achieve their full potential by creating and delivering effective training environments and through quality coaching. Swimming has significant benefits for all who participate. It is a vehicle to achieve personal fitness and it creates a sense of self-pride and achievement. Swimming requires a high level of personal self-discipline and commitment, attributes, our club encourages and develops. The club has excellent technical, tactical and core physical attributes necessary for achieving swimming excellence. This level of excellence is further enhanced with the support of the local community, extensive volunteer network, sponsorship partners, our affiliation with Auckland and Swimming NZ, SPARK, The Millennium Institute Of Sport and North Harbour Sports Inc. However, while NSS has a clear pathway for its swimmers and provides a development framework so young people can achieve the best swimming experience possible within the North Shore and indeed global community, the club needs to strategically position itself for the next generation.

4. August 2009 Strategic Overview MISSION “to be the No 1 Swim Club in New Zealand” STRATEGIC INTENT What we are going to do VISION “provide a challenging environment that encourages all swimmers to achieve their potential without compromising our values with excellent member relations” CORE VALUES Commitment Competitive Fair Play Pride KEY ACTIONS What we need to do STRATEGIC OUTCOMES Satisfied Swimmers Delighted Sponsors Governance & Systems Excellence Motivated & Enabled Members

5. August 2009 Strategic Intent  Maintain National Club Dominance - Implement a long term Athlete development plan “LTAD”  Have 95% of eligible swimmers reach the national age group championships.  Increase contribution to NZ swimming - effectively delivering more highly trained swimmers capable of transitioning on to the world stage.  Placing 6 new NSS athletes on the New Zealand Commonwealth Games Team in 2010.  Placing 4 new NSS athletes on the New Zealand Olympic Team 2012.  Secure more Pool space thus increase talent pool and revenue = dominance of club  Increase professional and personal development and training camps for our coaching staff  Increase Club profile and Support wider community involving swimming initiatives  Establish a trademark event and or increased meet management  Establish Alumni and continue member participation for future generations  Maintain best practice governance and management practices

6. August 2009 Outcome Map Club Performance Members Recognition Revenue Committed Coaches Success Meets, Learn to swim, Marketing / Promotion Pools space utilisation/ Desire to belong Establish LTAD/ Sponsorship Operational ExcellenceMember ValueEnvironment Systems / Financial Reporting Communication Alumni Facilities OSH / Risk Motivated PeopleEnabled People Training / Succession / Recognition / Participation

7. August 2009 Key Risks  Financial revenues not achieved  Loss of key People  Significant member(s) incident  Competition enters our area  MISH non alignment  Poor Results

8. August 2009 General Conditions Constraints  Pool space  Cost of pool hirerage  Revenue driven off swimmer numbers (inherent conflict, too many swimmers quality decreases and less people want to joining the club conversely too few swimmers then too costly to swim)  NZ Swimming strategic alignment  Economic environmnet Opportunities Sponsorship building on established brand. Increase in Swimming Meets thus revenue Centre of Excellence to attract members & build club momentum Alumni Celebrity linkage: NZ swimming team who have NSSC members and Ian Turner former National Head Swimming Coach and Head National Men’s Coach for Great Britain. Leverage of Mish and its associates Retail and trade incentives for the club through local identity association Consider learn to swim initiatves through schools for revenue generation

9. August 2009 Organisational Structure

10. August 2009 Financial Comparison ($000’s) 20062009% Change Fee Income31442937 Grants3337 Registration7610032 Other3230 Total Income45559631 ASA & Other172229 Pool Hire63160154 Staff Costs28139339 Other (Deprc)5221 Total Expenses41359644 Surplus (Deficit)420 Note: Staff Costs in 2006 were 68% of Tot Expenses. 66% in 2009

11. August 2009 Key Actions Required 1.Secure Strategic plan approval 2.Launch new Web site 3.Update Accounting systems and review costs and financial budgets 4.Review OSH / Risk Management policies and actions 5.Create a Communication Plan 6.Review HR and succession blueprint 7.Define a plan for major meet management and commit to such 8.Agree plan to apply for specific Grant aplications in excess of $50k. 9.Establish a Fund raising / Sponsorship sub Committee of willing members - get $50k plus 10.Establish an Alumini 11.Secure ASA approval to assess our own members for swimming qualifications 12.Regular promotion of Club for new pool space and with MISH, ASA, NZSA and NSCC.

12. August 2009 Key Outcomes 2010 What 1.Organisational Structure established 2.Review and update accounting software, Payroll, OSH, Risk & HR. 3.Web site and Communication Plan running 4.Alumini established 5.Major Meet date agreed 6.Club Naming Sponsor, Grants & Fund raising >$100k 7.Exceed club/ swimmer results at major events 8.Sucessful camps internally and externally 9.Ensure NSS has local and national presence KPI’s 1.Documented 2.New systems, Documentation and management of incidents 3.Documentation 4.Documentation 5.Planning and date agreed 6.Cash reserves 7.Documented results 8.Attendence numbers 9.Regular meetings with stakeholders SCORE o Yes but Evolving Acctng /Payroll  Risk / HR Web  Comms  No o Evolving  No Yes o Yes but not with members

13. August 2009 Key Outcomes 2012 What 1.More lane space secured 2.Major meet established 3.Suffice cash reserves to run greater than 6 months 4.Naming Sponsor 5.Best practice in OSH and Risk management 6.Excellence in Communication 7.Happy and motivated employees 8.Major Alumini event completed 9.No 1 swim club in NZ in major events 10.No 1 in public mind for success & learning e.g camps. KPI 1.Increase in swimmers / revenues 2.Date established / profile 3.Cash at bank 4.Communication and revenue 5.Documentation and yearly review inclusive minimisation of incidents 6.Internal and external feedback. Club profile 7.Low turnover 8.Actual date 9.NZSA recognition, major meet recognition 10.Attendence / feeedback

14. August 2009 FINISH