1. Netcentrex Converged IP Communications Triple Play Symposium: A Vision for the Triple/Quad Play Connected Home Tim Phillips, General Manager for Triple Play, Netcentrex

2. Netcentrex Converged IP Communications 2 Snap Poll: Who Has Triple/Quad Play? Answer: All of you do! You all have a telephone, mobile handset, internet access, and a TV You have voice, video, and data So, for a basic definition, you all have triple/quad play But Triple/Quad Play Should Be More Than This, Right?

3. Netcentrex Converged IP Communications 3 Basic Triple/Quad Play Is 1 + 1 + 1 Basic triple play bundles: voice, video & data Example 1: PSTN + DSL + Satellite TV all in one bill Example 2: VoCable + Cable Modem Broadband + Cable TV all in one bill The 1 + 1 + 1 approach Focuses on triple/quad play bundle availability from one or more partnering providers Limited integration of either subscriber or operator equipment Limited service customization available Limited roadmap for future services Major subscriber benefit is getting one bill and perhaps minor discounts Pre-emptive move for operators designed to reduce customer churn

4. Netcentrex Converged IP Communications 4 Advanced Triple/Quad Play Is Integrated, Intuitive, and Service-Enabling Integration of Operator and User Equipment ARPU Boosting Applications & Service Creation Platform Integrated Subscriber Experience User-Friendly Interfaces

5. Netcentrex Converged IP Communications 5 Advanced Triple Play Integrates Operator Equipment

6. Netcentrex Converged IP Communications 6 Advanced Triple/Quad Play Converges the Devices in the Connected Home Mobile VoIP PSTN

7. Netcentrex Converged IP Communications 7 Requirements for Live IPTV Video stream agnostic SDTV / HDTV MPEG2 / MPEG4-AVC Headend ecosystem Open to all the main encoders and turnarounds vendors Set-Top-Box flexibility Open to all the main Set-Top-Box vendors Middleware is browser based, optimized on Opera, Espial, etc. Can be easily ported to any STBs with enough power to run browser

8. Netcentrex Converged IP Communications 8 Key Features of an IPTV Middleware Client Ease of Use Intuative user interface Personalization Language selection and skin selection Font size and “accessibility mode” Parental Control Fine grained access control Flexible permission system Extendable Catalog System VOD/radio/TV/music/games catalog Simple navigation Quality & admittances rating aware Browse Based Activities TV-friendly web browsing RSS news reader Bookmarks catalog Gaming Messaging On-screen message notification Unicast or multicast message delivery Conditional/filtered message delivery

9. Netcentrex Converged IP Communications 9 Intuitive Electronic Program Guide Easy-to-use & intuitive Customizable & skinable Connected to EPG XML data server EPG import (tvData/Tribune) VOD import/export (Cablelabs XML packages) Client side rendering and cashing Incremental loading Reminder (TV alert, SMS alert) PVR control

10. Netcentrex Converged IP Communications 10 Key Features of an IPTV Middleware Server Open Standards / Open Interfaces Runs on Linux SOAP / Web Services based APIs Uses Any J2EE compliant application server Powerful & Secure Scalable, clusterable Large # of STBs per server blade 2 Level, clusterable, server-side caching Utilizes client tier caching Failover from both server & client side Powerful Management Interface Web-based user interface User dependant language selection Customizable data presentation Zone, account, profile & STB specific service definitions

11. Netcentrex Converged IP Communications 11 Fast Zapping Channel bar Convenience & enhanced user-experience TV Banner Live TV With Banner Support Program Name Temporal Bar Program Description Next Show Information Zapping TV Channel Channel Name

12. Netcentrex Converged IP Communications 12 Support for VOD and DRM Open to main VOD vendors Support for main DRM/CA/CAM User-friendly VoD

13. Netcentrex Converged IP Communications 13 PVR and Time-Shifting Are Must-Haves Trick Play: Play / Pause / Forward / Fast Forward / Rewind / Fast Rewind / Instant Replay Pause Live TV

14. Netcentrex Converged IP Communications 14 Integrated Triple Play Telephony Caller ID on TV Call history voice & video TV-based voice mail retrieval Message waiting indication on TV TV/PC-based click-to-talk from directory TV-based video calling and conferencing TV-based video mail Video 3G interconnection

15. Netcentrex Converged IP Communications 15 Support for IP Phones, Video Phones, and Mobile Devices for Video, Dual-Mode, and Quad Play SOHO WiFi Mobile/ Dual-Mode Video Calling & Conferencing

16. Netcentrex Converged IP Communications 16 Quad Play Solutions Will Need to Support the Virtual Service Provider (VSP) Model A single system hosting the Quad Play solution for different Virtual Service Providers (VSPs), each delivering their own service bundles to their subscribers Extends the concept of MVNO (mobile domain) and Virtual ASP (ISP and hosted enterprise domain) into the IPTV/Quad Play domain Shared investment between several service providers and across several territories/markets Virtual Service Provider 1 Quad Play Platform Provider Service 1b Service1a VSP2 VSP3 Service 2 Service 3 Reduces service provider CAPEX and OPEX requirements Removes barriers to entry for Quad Play services

17. Netcentrex Converged IP Communications 17 The Emerging Video Content Value Chain

18. Netcentrex Converged IP Communications 18 A Video Service Broker Will Be Required to Search/Navigate Multiple Forms of Media/Video Subscribers - How to access real-time content ? - What content is available? - What does it cost? PC/ Webcam Video phone Mobile Users CONTENT PROVIDERS - How do I deliver content ? - How do I develop once for all network/terminals ? - How do I get paid for my content ? Content Providers Customer care Dating Forecast Astrology Community - How to simplify service access? - How to help end-users find current services? - How to select new services? Voice & Video Telephony Service Provider Mobile and Fixed IP Networks SERVICE PROVIDERS - How to provide content to all my users ? - How to connect end-users and content providers? - How to enable partner revenue sharing and user billing?

19. Netcentrex Converged IP Communications 19 Multi-Device Video Service Broker Example PC/Webcam Video phone Mobile Voice & Video Telephony Service Provider Content Providers WEATHER NEWS Dial 4112 Forecast Dating Astrology Customer Care Community News TV

20. Netcentrex Converged IP Communications 20 Finally, a Common IP Triple Play Network Should Become a Platform For Continual Service Creation E-Commerce/ Entertainment IP Network Community Security Video Meetings Video Dating Family Monitoring Local Content Games eHealthcare Medical alert and eDoctor Community Services Community Info