1.  Tricks of the Trade: Promoting Events on Campus “Advertising is the art of convincing people to spend money they don't have for something they don't need.” – Will Rogers Web: www.sga.neu.edu Facebook: www.facebook.com/NortheasternSGA Twitter: @NortheasternSGA Web: www.nuprssa.com Facebook: www.facebook.com/NortheasternPRSSA Twitter: @NUPRSSA

2. OVERVIEW  1) Defining a Message  2) Knowing the Basics  3) Campus Resources  4) Policy Reminders  5) Commitment  6) Creativity and FUN

3. Step #1: Defining a Message  Consider your audience  Taglines:  Nike – Just Do It.  Subway – Eat Fresh.  Ford – Built Ford Tough.  Concepts:  Simple  Easy to Remember  Targeted

4. Step #2: Knowing the Basics  Event Name  Event Location  Event Date & Time  Contact Email (…@husky.neu.edu)  Co-Sponsors  Cost of Attendance Promotional items such as flyers and posters must display the following information: They should also include (if applicable):  Funded by the SAF Logo  Fees/Ticket Prices  Event Description  Event Logo  Student Group/Event Website

5. Step #3: Campus Resources  Printing Flyers  Reprographics  Campus Calendar  On myNEU: http://www.northeastern.edu/studentlife/calendar/submit. html http://www.northeastern.edu/studentlife/calendar/submit. html  OrgSync Calendar  Make OrgSync event, request to post to Campus Activities calendar  Social Media  Facebook, Twitter – get creative!

6. Step #3: Campus Resources (con’t)  A-frames and Banners: http://www.northeastern.edu/facilities/sign_do.html http://www.northeastern.edu/facilities/sign_do.html  Mass mailings (via ResMail): 617.373.5108  Curry plasma boards: r.grier@neu.edu, CC program manager (use.JPEG)r.grier@neu.edu  Scrollers in Centennial and Freshman Quad: Short Message to e.hardman@neu.edu e.hardman@neu.edu  Plasma screen in Blackman lobby: contact j.benham@neu.eduj.benham@neu.edu  Chalking: Free chalk via Campus Activities, see permitted chalking locations here: http://s3.amazonaws.com/os_extranet_files_test/8162_13450_policy_c halking.pdf http://s3.amazonaws.com/os_extranet_files_test/8162_13450_policy_c halking.pdf

7. Step #3: Campus Resources (con’t)  Campus Connections: Talk to your co-sponsors, like-minded organizations  All student organizations have contact info online: http://neu.orgsync.com/student_orgs http://neu.orgsync.com/student_orgs  Pursue co-sponsorships  Incorporate co-sponsors into event planning

8. Step #3: Campus Resources (con’t)  Residential Life/dorm postings  Bring up to 50 flyers to the Residential Life desk located on the bottom floor of Speare Hall – you will be asked to fill out a quick informational form, and Residential Life will post these in the dorms for you  Curry Student Center postings  Bring 15 flyers to the Operations Desk, staff will post flyers for you

9. Step #4: Policy Reminders  Groups cannot advertise without a signed contract (if applicable)  Events sponsored by NU student groups may not be publicized to the general public or in off campus media  It is illegal in the City of Boston to post flyers on city buildings and light poles  Advertising must not violate the NU Student Code of Conduct  All publicity must be written in English (except for event titles)  Consumption of alcohol may not be the focus of any promotional items  Only recognized student groups may use the University logo on advertisements  Outside vendors cannot be listed on promotional materials as “co-sponsors”

10. Step #5: Commitment  Commitment  Not all of us are natural-born salesmen – for you to sell your event, you have to BELIEVE in your event, and commit yourself to its success  Leadership  Be sure to communicate expectations to those working with you promptly and clearly  Delegate – give your members a chance to take charge  Planning  Be sure to have a good idea of your intended promotional strategy 2-3 weeks ahead of time  Work with your Campus Activities program manager  Consider any and all resources that you may need, and determine how to access them

11. Step #6: Creativity and FUN  Design SANDWICH BOARDS for your event that members can wear around campus.  Use WORD of MOUTH – affordable and effective  Use an event TEASER – create an active audience  Pass out FREE TICKETS (even if you’re not charging for the event) :)  Brainstorm PRIZES and other incentives that will make your event more appealing.  Order T-SHIRTS to give away at your event, or to wear to promote your event.  Use or create PROMOTIONAL VIDEOS to generate interest in your event.