1. Customer Service Faculty Interaction Director/Faculty Visits to Company Company Reps Visits to University Research Involvement/Student Research Summer Student Knowledge Transfer Customer Orientation

2. Marketing Contacts Internal Advocate/Internal Support Alex Model Focus on Thrusts New Project Critical Mass/Leverage Observes at Review Meeting Continuous Recruiting Cost/Benefit

3. Research Agenda Establish Research Agenda Relevant/Basic/Pre-competitive Customer Input Faculty Input Critical Mass/Thrust Maintain Relevant Research Agenda

4. Recruitment and Retention of Members Recruitment and Retention of Members Defining Challenges for I/UCRCs Dale E. Niesz Associate Director Ceramic and Composite Materials Center Rutgers University Site National Science Foundation Industry/University Cooperative Research Centers NSF I/UCRC 2005 Annual Meeting January 12-14, 2005 Key Bridge Marriot – 1401 Lee Highway – Arlington, VA Malcolm G. McLaren Center for Ceramic Research