2. Marketing and Its Importance CTE Introduction

3. Marketing u When the producer is someone other than the consumer, some form of exchange takes place.

4. Exchange u Exchanges take place every day: –Buying a hamburger –Seeing a movie –Visiting the dentist

5. Marketing DEFINITION: Marketing is the process of DEVELOPING PROMOTING DISTRIBUTING Products in order to satisfy customers !!!!!!! What are Products? GOODS SERVICES IDEAS

6. Marketing 4p,s ? u Marketing is a process –It involves the 4 p’s Product Pricing Promoting Placing

7. Marketing u Products: must be planned u Prices: must be determined u Promoting: products is essential u Placing: products must be accessible to customers

8. Marketing u These activities link producers and consumers so exchanges can be made.

9. Marketing is all Around Us u Marketing can be done: –Phone –Mail –Computer –Videotape –Doorstep

10. What is Marketed? u Durable Goods u Nondurable Goods u Services u People u Places u Organizations u Ideas

11. Why is Marketing Important? u Lubricant (competition, increased quality and productivity) u Lower Prices: (choice reduces prices) u Transferable Skills: u Highest and Lowest Pay: (Larry H. Miller has a marketing job!!!!!!!!!!!!!!!) u Makes buying convenient:

12. Why is Marketing Important cont... u 1/3: of the jobs in the USA u $ Highest / Lowest Pay ( 50 to 60 cents out of every dollar goes toward marketing) u Cornerstone / Entrepreneurship u 25% Growth is USA u Exciting: Work with people

13. Benefits of Marketing ? H Raises the standard of living. H Adds utility to goods/service H Adds utility to goods/service. H Makes buying convenient. H Maintains reasonable prices. H Improves the quality of life.

14. Benefits of Marketing ? u Provides a variety of goods and services. u Increases Production

15. Without Marketing... u Increased Costs u Less Variety u Less Competition (economy suffers)

16. Without Marketing... u Fewer product Improvements. u Fewer products developed. u Stock shortages and overages.

17. Usoe approved lesson plans (Utah Education Network) u BUS: #1. cereal box #2. mkt. a cereal breakfast #3. mkt. through auctions #4. travel leisure co. project #5. grab bag marketing u FACS: #1. chill tie-free enterprise #2. if I were a designer #3. marketing a restaurant #4. marketing a child care service #5. puppet factory #6. running a school bakery #7 don’t buy it u TECH: #1. marketing a commercial #2. marketing a Olympics activity. #3. creating a company u NOTE: Other creative activities are ok, if you use the standards (including, the 4 P’s)

20. CTE INTRO. STANDARDS

21. We have a problem! 37,000 UTAH STUDENTS WILL START 9 TH. GRADE NEXT YEAR APX. 6,000 WILL GET A BACHELOR DEGREE 74% graduation rate in 1984. 67% in 2000  Goal:  More degrees or certificates  (35% students college ready and 90% of all jobs require additional training beyond high school.) 12 years of high school to graduate $22,000 4 more years to get a bachelor degree $44,000 ($ 6,000 -$8,000 each year after H.S.) PATHWAY’S Coherent groupings of courses Within FIELDS: technical,scientific,arts,social,mkt.,bus. AREAS OF STUDY:Ag,Bus,Family,Health,I.T.,Mkt,T. Ed, Trade Also They are typically linked with specific post-secondary degrees or certificates.

23. The End Have a great day! Dale M. Stephens Dale.stephens@schools.utah.gov USOE