1. TOWARD THE FUTURE OF RECREATION AND TOURISM IN THAILAND Prof.Sombat Karnjanakit (Ph.D.) Chulalongkorn University The 3 rd International Conference on Sport Science and Tourism 2012 Bangkok, Thailand

2. Topic to be discussed 1.Trends and issues on recreation 2.Trends and issues on tourism 3.Issues to slow down tourism industry 4.Trends on future of recreation in Thailand

3.  Tourism creates mutual understanding among human mankind and brings peace to the world  Tourism eliminating poverty

4.  Tourism as a vital force to enhance economics, social, culture and environment for sustainable development  Tourism as a recreation activity for quality of life and society

5. World Inbound Tourism International Tourism Arrivals Receipts (USD Billions) MillionYear

6. International Tourist Arrival 2010

7. International Tourism Receipts 2010

8. Barriers to Slow Down Tourism Growth 2000Y2K 20019/11 Attack

9. Barriers (Cont…) 2002Bali Bombings 2003Avian Flu

10. Barriers (Cont…) 2004Tsunami Disaster 2005 Bombings in London and Egypt

11. 2006Military coupe in Thailand 2008Hamburger Economic Crisis Earth Quake in Sichaun China Barriers (Cont…)

12. 2009Influenza A (H1N1) Barriers (Cont…)

13. 2010 Global Economic Crisis 2010 Haiti Earth Quake

14. Barriers (Cont…) March 2011 Tsunami Disaster, Sendai, Japan Flooding Crisis in Thailand (Apr -Nov)2012

15.  Set global code of ethics for tourism  Committed to the millennium development goals- Reducing poverty and fostering sustainable development tourism

16.  2001 World Conference – Economic Impact of Tourism  2002 World Summit of Sustainable Tourism Development – poverty (ST-EP)  2003 and 2007 Conference on climate change and tourism  2009 Guideline tourism support Global Economic Growth

17. : Tourism and Biodiversity : Climate Change : Local Community around the world :Tourism, Leading Job Creator :Tourism Roles as a True Force to Attain Growth and Development

18.  Year Inter Tourists Receipts  1961 20,0001+ Millions ฿  19875 Millions12,500 Millions ฿  199714.4 Millions54.7 Billions ฿  201016 Millions59.2 Billions ฿

19. International Tourists to Thailand 2000-2005 Year International TouristsGrowth Receipts (Million) (Million/USD) (Million) (Million/USD) 2000 9.58+10.72 9,900 2001 10.13+ 5.78 9,400 2002 10.87+ 7.3110,390 2003 10.08- 7.2710,410 2004 11.74+ 14.14 9,556 2005 11.57- 1.45 10,615

20. International Tourists to Thailand 2006 - 2010 Year International TouristGrowthReceipts (Million) (Million/Bath) (Million) (Million/Bath) 2006 13.82+20.10482,319 2007 14.46+ 4.65547,781 2008 14.58+ 0.83574,520 2009 14.15- 2.98510,255 2010 15.96+12.63592,794 2011 19.09700,000

21.  Rank 1 st in the ASEAN  Rank 2 nd -3 rd in the Asia  Rank 25 th – 30 th in the World

22.  20019/11 Attack  2002Bali Bombings  2003Avian Flu  2004Phuket and Southern Thailand Tsunami  2005Bombings in London and Egypt  2006Politic Coup

23.  2008Hamburger Economic Crisis  2009Political Red Shirt (Flu H1N1)  2010EU Economic Crisis (Greece, Spain, France)  2011Central Thailand Flooding

25. Elderly Population More needs for leisure delivery and Service

26. Women Population and Liberation More leisure and recreation activities and resource

27. Globalization & ITC Advance More leisure activities and outdoor recreation

28. Outdoor and Adventure Tourism More Service in  National Park  Forest and Animal Sangtually  Tourism Destinations

29. Ecotourism, Health Tourism, Community Based Tourism Nostalgia Tourism, Adventure Tourism and Sport Tourism for Sustainable Development

30. Adventure Tourism Activities Including  White water rafting  Kayak-Canoeing  Mountain Bike  Elephant Treking  SCUBA Diving  Snorkeling  Camping  Off Road Vehical

31. Sport Tourism Both Spectator and Participation Including  Olympic Games and ASIAN + SEA Games  FIFA World cup  Professional Football  Tennis Grand Slam  Golf GPA

32. Health Related to Fitness is the Key for… Obesity Healthy Life Life Style

33.  Aging Tourism  Ecotourism for better environment  E-Tourism Market  Thai Hospitality and Thai Culture

34. Page 34 AEC

35. Page 35 Japan Brazil Russia India China JBRIC

36.  ASEAN Competitive, Cooperation, Tourism Attract  Women Tourists  Low Cost Airlines  Education Community

37. Q & A

38. Thank You ขอบคุณครับ (Kob Khun Krab)