1. Entrepreneurial Branding Nick Lepetsos Philanthropy Ventures, LLC CEO/Founder HaloCard® & EqualityCard®

2. Course Description Brand value creates long-term profitable relationships with consumers in an increasingly commoditized arena. Building brand equity involves managing brands within the context of other brands, as wells as within the new digital context, over time and distance, and across multiple market segments.

3. What We Do We offer two “identity” branded credit cards that allow cardholders to generate donations equal to 1% of their purchases to the 501c3 non-profit of their choice. HaloCard® is designed for the universe of philanthropic “givers” EqualityCard® is designed for the LGBT community Our cardholders elect to sacrifice the typical rewards programs offered by larger issuers (airline miles, hotel points, toasters, etc.) Our cardholders prefer to support the causes and organizations that mean the most to them.

4. What We Do We have over 2,000 cardholders EqualityCard® brand is gaining nationwide recognition in the LGBT community We have 140 non-profit affiliates which have aligned with us (65 EqualityCard® and 75 HaloCard®) Cardholders have generated over $40,000 in donations since our inception Q4 2014 was a record, with over $15,000 in donations generated

5. Who We Want to Be We think of ourselves as an identity branding company We plan to expand the number of identity groups that we serve We plan to expand the products and services that we offer to those identity groups.

6. Disclaimer

7. Evolution of Identity Branding 1910s – 1930s One Dimensional Branding (Availability) Purchases were based upon local and regional availability of products Branding was done because printable packaging allowed for it No real benefits or features noted

8. 1910s- 1930s

9. Evolution of Identity Branding 1940s – 1950s One Dimensional Branding (Quality) Purchases begin to reflect personal taste and perception of quality Branding was done to differentiate the product from competitors Very little mention of value (Quality/Price)

10. 1940s - 1950s

11. Evolution of Identity Branding 1960s One Dimensional Branding (Lifestyle) Purchases begin to reflect one’s goal of projecting a desirable lifestyle Branding was done to promote such a lifestyle without as much regard to quality Still no mention of value, but the introduction of sex as a branding tool

12. 1960s

13. Evolution of Identity Branding 1970s – 2000s Two Dimensional Branding (Value = Quality/Price) Products begin to be commoditized, and widely available from many vendors. Customers turn into savvy consumers Brands begin to acknowledge the value element

14. 1970s – 2000s

15. Evolution of Identity Branding 2010s Three Dimensional Branding (Quality, Price & Social Impact) Brands recognize that consumers want socially responsible products Brands recognize that they have to respect and honor certain identity-level psychographic characteristics, such as personality, values, opinions, attitudes, interests, and lifestyles The opportunity for Identity Branding is born!

16. 2010s

17. What We Really Want to Be “Identity” Branding Company Identify groups of consumer prospects who share the same identity-level psychographic characteristics, such as personality, values, opinions, attitudes, interests, and lifestyles. Develop products that are branded, delivered and serviced in a manner that is consistent with those characteristics. Earn the trust and confidence of the group Create a unique, loyal bond with customers that allows us to earn more of their business.

18. Let me show you some of our progress…

19. Nick Lepetsos nick@equalitycardproject.com 303-916-9143