2.  Different modes work together to create a seamless experience and are presented with a similar tone and style that reinforces the brand’s core message.

3.  Advertising  Sales  Promotion  PR  Direct Marketing  Social Media  Online Communications

5.  Based on a strategic understanding of the product and market. This includes changes in technology & buyer attitudes and behavior  What is the tournament, when, where, why?  How should the tournament be conducted?  How will you sell tickets?

6.  Increasingly, brands are seen as indivisible from the vision, capabilities, personality and culture of the corporation.  What vision do you have for the tournament?  What kind of attitude should it have?

7.  is the logo, corporate identity, tagline, style and core message of the brand.  Logo  Slogan  Main message

8.  includes all modes of advertising, marketing, and online communications including social media.  How will we advertise the tournament?  Print Ads?  Commercials?  Social Media? How?

9.  trade promotions; consumer promotions; personal selling, database marketing, and customer relations management; public relations and sponsorship programs.  Promotions?  Sponsors?

10.  software that enables the tracking of customer behavior and campaign effectiveness. This includes customer relationship management (CRM) software, web analytics, marketing automation and inbound marketing software.  How will you track everything? Paper? Microsoft Access? Microsoft Excel?

11.  Devise your own IMC plan for the Dodgeball tournament.