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Published bySheila Berry Modified over 9 years ago
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EXTREME GOLF TOURNAMENTS Take Your Event to the Next Level Presented by PHIL IMMORDINO PHIL IMMORDINO
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Golf Tournaments Not for Everyone A lot of work 1 million events annually $5,000 average raised per event You must know Golfers You must have a Committee
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Hole #1 Define Your Purpose You must have a clear goal Have a Clear Purpose FundraisingEntertaining ExposureNetworking Competition Know how much you ant to make Have a good cause
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Hole #2 Staffing Your Event Volunteers are the Key to Success Recruit the Right People Maximize their Efforts Work with other Groups
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Maximizing Volunteer Efforts Empower Your Committee Train Them Properly Give Them Ownership Hold Them Accountable Reward Them
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Committee Assignments Give Everyone Responsibility Honorary Chairman Tournament Chairman Sponsor Chair Golfer Chair Logistics Chair Gift & Prize Chair PR & Marketing Chair Auction Chair
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Hole #3 Choose The Right Format Formats can make or break your event! Formats increase participation Formats increase income Handicapping
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Hole #4 Find the Right Golf Course Golfers play because of the Golf Course Give Golfers what they want UniqueGood Condition ServiceFood Value Get the best deal
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Hole #5 Selling Sponsors Sponsors are your profit! Sponsors want more business They need a return on investment Turn your event into marketing tool Must have a relationship
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Hole #6 Promoting Your Golf Event Don’t be all things to all people! Target market Show Quality Networking
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Hole #7 Recruiting Golfers Fill your field! What do golfers want? Great course, food & merchandise Value Friends asking Friends Rule 9 x 4 x 4
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Hole #8 & 9 Games and Contests Everyone is a Winner! More fun and excitement Builds memories Generates more money Packaging
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Hole #10 & 11 Gifts and Prizes Keeps Them Coming Back! Marketing tools Great first impression Most Important – Tee Gifts Sponsors Cover the Cost
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Hole #12 Signs and Banners Make your event look BIG! Shows quality event Makes sponsors happy Builds future Sponsors
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Hole #13 Photos and Videos Make unforgettable memories! Marketing tool Sponsorship opportunity Reminds them of the event/sponsor
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Hole #14 Auctions Do Them Right for Big Returns! Separate Committee Big Items Offer Experiences Promote in Advance
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Hole #15 Awards Ceremony Don’t stop now! Last impression Have a party Make more money
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Hole #16 Time Line Give Your Committee Plenty of Time 6 Months 1 Year in Advance Sign up Deadline
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Hole # 17 Budget & Insurance Watch it Carefully Income Expenses No Free Lunch Insurance
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Hole #18 Wrap Up and Follow Up Building for the future! Evaluate every aspect Survey the Golfers Sell next year now
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Conclusion Clear Purpose and Objectives Recruit the Right Team Choose the Right Format Great Golf Course Sell Big Sponsors Fill your field with Golfers Think Big
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GTAA Serving the Golf Tournament Industry Free Membership Weekly Newsletter Certification Program Educational Materials Local Consultants
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