1. Habitat for Humanity of Dane County 2013-2016 Organizational Strategic Plan Adopted April 16, 2013 Our Families Our Community Our Society Mission VisionValues

2. Page 2 Vision, Mission, Goal and Values Our Vision A world where everyone has a decent place to live. Our Mission Seeking to put God’s love into action, Habitat for Humanity brings people together to build homes, communities and hope. Our Values We are guided in everything we do by these fundamental values: Building Communities and Families Increasing Sustainability Building Efficiencies through Partnerships Our Goal Habitat for Humanity of Dane County will be a recognized leader, partner, and catalyst for affordable housing solutions that positively impact families, communities, and the environment.

3. Strategic Context Contemporary definition and evolution of HFHDC’s purpose Contemporary understanding of the population and community we serve Appreciation for the many people and community organizations who make HFHDC successful through their efforts and support Appreciation for the importance of and opportunities inherent in collaboration with organizations of similar intent, values and culture Alignment with HFH International Sustainability and perseverance in who we are and how we operate Page 3

4. Market Challenges and Response Changing dynamics of the populations we serve. Barriers to families accessing HFHDC services. Growing importance of partnerships in the eyes of funding sources and growing importance of collaboration in serving a broad mix of community needs. Awareness and recognition of the breadth of HFHDC services and purposes amidst a crowded market of social service and support agencies. Funding in times of economic uncertainty. Page 4 Align our service offerings and broaden our mix of activities well beyond the core of building houses. Provide a broad array of “development and preparation services” to potential families to help them prepare for home ownership. Strengthen relationships with complementary and culturally aligned organizations. Strengthen alignment among affiliates and chapters and develop ways to increase “membership” engagement. Define new and innovative funding and support methods and develop the ability to demonstrate the value proposition of supporting HFHDC.

5. Our Approach Board Define an organizational trajectory and intent that moves us forward, meets the needs of the populations we serve, and keeps us aligned with HFH International. Adopt key goals whose pursuit exemplifies our Mission and purpose. Management Identify strategies for each goal that will move us toward successfully meeting the goals. Identify specific objectives and metrics that represent progress toward the strategies. Develop departmental business plans that represent the operational activities toward successfully achieving the intended metrics. CEO Complete annual reviews of business plans and objectives to assure successful progress toward strategies. Review tactics and department plan progress quarterly. Board Receive regular, summary progress reports on progress against strategic priorities. Review organizational trajectory and progress toward goals and strategies bi-annually. Working with management, set new major goals and related metrics annually. Page 5

6. HFH Global Context Build a Sustainable Organization Build Community Impact Build Sector Impact Build Societal Impact Page 6 Our Families Our Community Our Society Organizational Strength Goals

7. HFHDC Strategic Goals. Page 7 OurFamilies Strengthen families and neighborhoods through housing Our Community Leverage our strengths to provide increased access and opportunity for affordable housing solutions in our community Our Society Inspire action to improve our community ORGANIZATION: Demonstrate excellence in organizational structure, performance, product and efficiency Our Mission Seeking to put God’s love into action, Habitat for Humanity brings people together to build homes, communities and hope. Our Vision A world where everyone has a decent place to live.

8. Organizational Strength Page 8 Demonstrate excellence in organizational structure, performance, product and efficiency StrategyObjectives 1. Improve skills and leadership capabilities 1A. Develop skills improvement initiatives in key functions. 1B. Develop Volunteer Professional Development Opportunities. 1C. Implement new advisory board. 1D. Train ReStore staff in merchandising, pricing and retail best practices. 2. Fund the mission 2A. Increase funds available for general purposes by maximizing ReStore activities. 2B. Launch three additional avenues for individual giving. 2C. Launch capital campaign during 2013-14 for land banking to take advantage of current low land prices and to increase home building capacity. Organizational Strength

9. Organizational Strength, cont. Page 9 Demonstrate excellence in organizational structure, performance, product and efficiency StrategyObjectives 3. Operate with excellence 3A. Implement a standard business plan format with specific accountabilities and reporting structure. 3B. Strengthen coordination between departments and committees on product development. 3C. Determine a plan to best handle financial affairs, both strategic and bookkeeping 3D. Review centralization of resources/office 4. Increase strategic use of financial information 4A. Effectively use Fund for Humanity (mortgage payments being payed forward to fund new houses). 4B. Improve cash flow strategies. Organizational Strength

10. Our Families Page 10 Strengthen families and neighborhoods through housing StrategyObjectivesMetrics and Targets 1. Serve families, neighborhoods through sustainable construction and housing support services 1A. Provide a fair and equitable product to each Habitat family. 1B. Provide post purchase education in family budgeting. 2. Serve related needs of our families 2A. Implement additional coaching programs for current and prospective homeowners on employment, credit, education with community partners. 2B. Get input from families on how we are serving their needs with appropriate survey instruments. Families

11. Our Community Page 11 Leverage our strengths to provide increased access and opportunity for affordable housing solutions in our community StrategyObjectives 1. Increase our product, service and financing alternatives and their effectiveness 1A. Implement a program that will increase the number of families we serve. 1B. Monitor program effectiveness 2. Leverage our work and our brand 2A. Pursue strategic and value-added partnerships with other organizations for specific initiatives and general collaborative purposes. 2B. Increase community awareness of Habitat operations. Community

12. Our Community, cont. Page 12 Leverage our strengths to provide increased access and opportunity for affordable housing solutions in our community StrategyObjectives 3. Mobilize volunteers hearts, hands & voices for adequate, affordable housing 3A. Involve more people in our work. 3B. Increase capacity for faith engagement and mobilize faith communities, specifically around Faith Builds. 4. Impact more families and substantially increase the number of families affected each succeeding year 4A. Continue our core focus of building homes for families while implementing new programs described in this plan. 4B. Add families served with new programs. 4C. Increase families served with each succeeding year in all programs. Community

13. Our Society Page 13 Inspire action to improve our community StrategyObjectives 1. Serve as a leading voice in growing awareness of housing as a critical foundation for breaking the cycle of poverty housing 1A. Act individually and partner with others to raise awareness among local governments and the public of solutions to affordable housing shortages in Dane County. Society

14. Our Society, cont. Page 14 Inspire action to improve our community StrategyObjectives 2. Continue our work long-term by promoting sustainability within our programs 2A. Promote long-term thinking within our Society, while promoting our ReStore, with sustainability information. 2B. Position Habitat as a sustainable brand by raising awareness of our sustainability efforts in our building program and by the intrinsic nature of our work. Society