1. PowerPoint Warehouse Series
STRALIGENCE
Strategy, Innovation, and Leadership tools, templates, & summaries
TIME SAVING ESTIMATES
Single slide: 5 to 15 minutes
Whole template: 3 to 4 hours 4
STEEP ANALYSIS
For your info and to facilitate usage
This template was built on a MS PowerPoint version for Apple PCs. Should you find that the layout is not appropriate for your version of MS PowerPoint, please inform us at
Our PowerPoint Warehouse Series use A4 as a standard page set up. This is because they have been created for a “reporting” type of document, not as a projected presentation.
We recommend copy/pasting the content of each slide in your personal or corporate templates (instead of copy/pasting or importing entire slides). To this purpose, the content of each slide has already been grouped. By doing so, you should be able to maintain the original proportions of the content, and avoid deformations (e.g. circles becoming ovals).

2. Identifying key trends
Is it decisive to our business? How so?
Is it irreversible? How so?
Does it have a clear trajectory? How so? … Y N

3. Assessing the impact of key trends
What would the market look like if the trends was taken to its logical conclusion?
What must be changed today to leverage the trend and unlock a new opportunity? …

4. Summary of a STEEP Analysis
SOCIAL ENVIRONMENT
TECHNOLOGICAL ENVIRONMENT
ECONOMIC ENVIRONMENT … … …
ENVIRONMENTAL / ECOLOGICAL ISSUES
POLITICAL and LEGAL ENVIRONMENT … Us
Industry …
Relative impact of trend on our industry and company:
Low
High

5. Summary of a STEEP Analysis | Sample generic influences
SOCIAL ENVIRONMENT
TECHNOLOGICAL ENVIRONMENT
ECONOMIC ENVIRONMENT
Population demographics
Income distribution
Social mobility
Lifestyle changes
Attitudes to work and leisure
Consumerism
Levels of education
Government spending on research
Government and industry focus on technological effort
New discoveries / developments
Speed of technology transfer
Rates of obsolescence
Business cycles
GNP trends
Interest rates
Money supply
Inflation
Unemployment
Disposable income
Energy availability and costs
ENVIRONMENTAL / ECOLOGICAL ISSUES
POLITICAL and LEGAL ENVIRONMENT
Environmental protection laws
Corporate Social Responsibility issues
Sustainable development
Recycling, pollution, etc. Us
Industry
Monopolies legislation
Taxation policies
Foreign trade regulations
Employment law
Government stability

6. Summary of a STEEP Analysis | Fishbone diagram version
Sociological Factors
Technological Factors
Economic Factors … … … … … … Us
Industry … … … … … … … … …
Ecological Factors
Political Factors
Relative impact of trend on our industry and company:
Low
High

7. Detailed STEEP analysis (1 of 3)
STEEP Environment
Factor description
Potential to become reality
Time
Frame (m)
Impact on our industry
Impact on our company
Overall relative importance
Social …
HML
Political

8. Detailed STEEP analysis (2 of 3)
STEEP Environment
Factor description
Potential to become reality
Time
Frame (m)
Impact on our industry
Impact on our company
Overall relative importance
Technological …
HML
Ecological

9. Detailed STEEP analysis (3 of 3)
STEEP Environment
Factor description
Potential to become reality
Time
Frame (m)
Impact on our industry
Impact on our company
Overall relative importance
Economic …
HML

10. Detailed STEEP analysis – Page by page
Repeat slide for each of the STEEP
elements
Detailed STEEP analysis – Page by page
[…] Environment
Factor 1 description
Title: …
Global /Generic Trend:
National / Local Trend:
Factor 2 description
Title: …
Global / Generic Trend:
National / Local Trend:
Factor 3 description
Title: …
Global /Generic Trend:
National / Local Trend:
Potential to become reality 
Time
Frame (m)
Impact on our industry What would the market look like if taken to its logical conclusion?
Impact on our company What should we change today to take advantage of this trend?
Overall Relative Importance
Factor Title
Is it irreversible?
1. …
Y/N …
HML 1 2 3 4 5 6 7 8 9 10
2. …
3. …
Summary of (…) Environment trends
Copy this slides for each of the STEEP environments. If you prefer, use a printed version to think and/or brainstorm before filling in the slide for further reference and usage.
The bottom of the slide (summary of … Environment trends) is where you can insert a small sentence to capture the essential conclusions of the analysis for this environment.