1. Risky Crossings Noёl DeMott, Curtis Robertson, Chris O’Connell, Mitch Bischoff

2. Why Cross the Street?

4. Better for the Air

5. Risks Benefits

6. Problems occur crossing the street because of the lack of education of pedestrians and lack of using safety precautions.

7. Size of the Problem/Who’s at Risk  On average in the in the United States one pedestrian dies every 2 hours and one pedestrian is injured every 8 minutes  In Cincinnati about 5 people die every year in pedestrian related accidents  The most likely victim in a pedestrian related accident is an intoxicated, jay walking, and distracted male crossing the street in an urban area at night on the weekend

8. Affect of Speed  Pedestrian-vehicle crashes involving unsafe speeds are twice as deadly as other crashes  Pedestrians fatalities are much more likely when the posted speed limit is over 30 mph

9. New York Cities Anti-Speeding Campaign Anti-Speeding Law enacted April 2008 2009 was the safest year on record in New York City history Pedestrian fatalities in 2009 were down nearly 20 percent from 2001

10. Effect of Alcohol  Over a thousand people die every year from walking while intoxicated  Pedestrians that cross the street intoxicated are nearly twice as likely to be killed  People are 8 times more likely to die walking a mile intoxicated than driving a mile intoxicated

11. Distracted Walking  Most people don’t cross the street distracted  16 to 25 olds were most likely to be injured as distracted pedestrians  Talking on the phone accounted for about 69 percent of injuries  Texting accounted for about 9 percent Researchers believe that the actual number of injured pedestrians is actually much higher than these results suggest.

12. Watch for Me NC  Wants to raise awareness of pedestrian safety issues  Will teach people to be safer pedestrians  Attempts to educate both police and the general public

14. Conjecture Student injuries could be significantly reduced through use of an educational app and safety reminders at crosswalks.

15. Powerhouse Simplistic in game screen design Simple game controls so that anyone can pick up how to play the game quickly Congratulates the user for their accomplishments Reminds the user what they learned from the game Allows the user to view all of the tips given in the game

16. Energy Game Allows the user to compare their scores to other people’s scores This encourages competition amongst friends Simplistic in game design Ability of the user to see how they are doing while playing the game

17. Risky Crossings Campaign  Start a campaign to educate pedestrians and improve pedestrian behaviors  The campaign will consist of four different avenues for educating pedestrians  Two of the parts of the campaign will be highlighted in the presentation

18. Parts of the Campaign  Targeted advertising- advertising in bar bath rooms  Onsite Marketing- advertising around crosswalks and roads  App- game to improve pedestrian behavior  Crosswalk Modification-improving the safety of crosswalks

19. The App  Frogger style game  A way to educate the users  Keeps them interested  Easy to use and fun

20. What does it need? 1. A story line 2. A relatable/customizable character 3. Constant feedback

21. The Storyline  The main character is a college student without a car, requiring them to walk everywhere  Through his/her adventures across and around campus he/she must cross the street to get to class, to friend’s houses, and eventually, back home  However, not every cross will be a walk in the park  Users will face a series of different levels to make them realize the dangers of crossing the street in certain situations with different distractions

22. The Levels 1. Basic tutorial 2. Rush hour traffic 3. Intoxicated cross 4. Cell phone distraction 5. Drunk drivers 6. Combination / Custom

23. Risky Crossings  App is offered to students at orientation to educate them about pedestrian safety  As incentive, students will be offered a discount at the bookstore for playing the game  Our app is branded with a logo that features a memorable skull and crossbones style design

24. Title Screen  The “Start” button resumes the game where the most recent player left off  The “Menu” option allows the player to access other options such as character customization, level building, perks, and trophies

25. Level One Screen Shot  This screenshot features a touch-analog control pad, along with a pause button that opens the menu  Displayed in the top right corner of the screen is the player’s current time, measured against the best time for this particular level

26. Level Completion  Their best time will appear, along with their rank, as well as a pedestrian fact.  If they complete the level under certain conditions, the player will be rewarded with perks and trophies.

27. Connection of App to Crosswalks  Same images used for the app badges will be placed at the crosswalks  Images are generic enough to be understood without playing the app  People will have the ability to send anonymous pictures of pedestrian problems and their location to city officials

28. Crosswalk Modifications  Reminders placed on the crosswalk to remind pedestrians to practice safe crossing  LED crosswalk lights used to increase driver awareness of pedestrians  Added safety features will increase pedestrian use by increasing perceived safety

29. New York Study of Embedded LED lights  A study was done on drivers yielding percentage and braking distance before and after embedded and overhead LED lights were put in at crosswalks  For both types of lights braking distance and drivers yielding percentage increased  The embedded lights had larger increases than the overhead lights

30. LED Crosswalk Lights  Increases driver awareness especially in dangerous situations such as at night  Decrease both the average driver speed and the maximum driver speed  Reduce wait time for the pedestrian  Decrease the percentage of pedestrians jaywalking by 50%

31. Crosswalk of the Future  A modification will be made to the crosswalk to allow for the pedestrian to start crossing before cars stop  The vibrantly colored crosswalk makes the crossing area more visible during the day

32. Crosswalk of the Future  A Camera and computer are used to recognize traffic and control the traffic signal  Poles shine lasers across the road and create figures that create a barrier between the pedestrians and the cars

33. Thank You for Listening