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Intelisys Cloud Services University Selling to the C-Suite Entire Document For Internal Use Only - Strictly Confidential.

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Presentation on theme: "Intelisys Cloud Services University Selling to the C-Suite Entire Document For Internal Use Only - Strictly Confidential."— Presentation transcript:

1 Intelisys Cloud Services University Selling to the C-Suite Entire Document For Internal Use Only - Strictly Confidential

2 Qualifying Circumstances for IaaS Need to scale business up and down – quickly – on-demand Capital constraints (SMBs, start-ups, new divisions, dev ops) Pressure to minimize CapEx Desired transition to OpEx Trial temporary infrastructure needs Keys to Qualifying IaaS Entire Document For Internal Use Only - Strictly Confidential

3 Cloud experience (Amazon, Rackspace, etc.) Exploring or defining a cloud strategy Looking at tech refresh Multi-location companies PaaS & SaaS providers Customers sold in conjunction with CDN Identifying Opportunities/Ideal Customers Entire Document For Internal Use Only - Strictly Confidential

4 Average Private Enterprise Cloud is $10,000 Multi-Tenant Enterprise Cloud starts at $449 Average deal size between $1,000-$3,500 30 Day Free Test Conversion rate on Enterprise Cloud tests is >75% Key Cloud Metrics Entire Document For Internal Use Only - Strictly Confidential

5 What CTOs/CIOs are Telling ServerCentral Our customers are seeking an outsourced infrastructure solution that is: Scalable Elastic, instant scalability, integrate into existing infrastructure Easy to consume Multiple control planes, GUI, API Easy to order, fast turn up Provides high performance Not oversubscribed Economical (but not “cheap”) A la carte options Supported Amazon solutions have limited-to-no support and no real enterprise-grade SLA Market Analysis Entire Document For Internal Use Only - Strictly Confidential

6 Identifying Comfort Level with Cloud What is your current Cloud strategy? Proponent or champion of Cloud? Identify past challenges with Cloud (if any) Reliability, Security, Price Ability to integrate into current environment OpEx or CapEx model? Consulting vs. Selling Infrastructure assessment White papers / briefings (CTO to CTO) Reference architectures Proof of concept Presenting Correct Solution(s) Colo, Dedicated/Managed, Private v. Public Cloud, Hybrid or “other” (VDI, etc) Positioning Cloud at CTO/CIO Level Entire Document For Internal Use Only - Strictly Confidential

7 The most important question: “ What is your cloud strategy?” Other Questions What is your biggest challenge for maintaining and managing hardware? What are your biggest concerns with moving to the Cloud? Are you actively looking at virtualization? Have you had any issues with I/O performance? Are you actively investigating cloud offerings from other providers? If yes, who? What are your total resource needs? Compute, Storage, RAM, Network? Qualifying Questions to Sell IaaS Entire Document For Internal Use Only - Strictly Confidential

8 Build vs. Buy This is the #1 objection most IT Managers will present (key is to identify if CTO/CIO has this concern as well) Shared resources allow for a greater ROI OpEx vs. CapEx Latest hardware, constant technology refresh Still a fairly big objection in very large Enterprise space, much less so in SMB, medium Enterprise, start ups & hosting companies Overcoming Objections to Selling IaaS Entire Document For Internal Use Only - Strictly Confidential

9 Price Outside of very small SMB & very large Enterprise scenarios, most companies will see ROI on moving to a Cloud based model vs. purchasing hardware Human capital management & system administration is severely under-budgeted Three flavors of Cloud to meet almost any requirement; Public, Private, Hybrid Business requirements easily identify the best solution Overcoming Objections to Selling IaaS Entire Document For Internal Use Only - Strictly Confidential

10 Security Three secure Cloud options Private - Most secure, dedicated, HIPAA, PCI compliant Public - Very secure thru VLANs, firewalls and load balancers Hybrid - Combination of existing infrastructure and either Private or Public Cloud thru network connections, VLANs, firewalls, load balancers Overcoming Objections to Selling IaaS Entire Document For Internal Use Only - Strictly Confidential

11 Scalability Public - Instantly scalable Private – Quickly scalable Hybrid - Quickly scale by replacing in-house infrastructure with virtualized infrastructure Overcoming Objections to Selling IaaS Entire Document For Internal Use Only - Strictly Confidential

12 Privately held company, Headquartered in Chicago since 2000 In our 14th year of operations Strong financials Operations focused vs. capital intensive business model (expansion based on organic and self funded means ) Focus on high availability infrastructure solutions Swift and flexible from contract to services turn up Significant IP network skills Our data centers reside on a global IP backbone extending to over 40 POP’s and 24 markets worldwide Numerous other carriers and metro options available Strategically located data center facilities 6 facilities (12 data centers) in 5 major metro areas, on 3 continents Privately held company, Headquartered in Chicago since 2000 In our 14th year of operations Strong financials Operations focused vs. capital intensive business model (expansion based on organic and self funded means ) Focus on high availability infrastructure solutions Swift and flexible from contract to services turn up Significant IP network skills Our data centers reside on a global IP backbone extending to over 40 POP’s and 24 markets worldwide Numerous other carriers and metro options available Strategically located data center facilities 6 facilities (12 data centers) in 5 major metro areas, on 3 continents Who We Are Entire Document For Internal Use Only - Strictly Confidential

13 Infrastructure Colocation Partial and full cabinets, custom cages, high density deployments Cloud Services Dedicated private cloud, high performance cloud, hybrid cloud, portal Managed Services Firewalls, dedicated servers, load balancers, data center migration, monitoring and reporting, virtualization management, network management, managed storage, backup and restore Network Connectivity Dedicated data transport, low-latency IP transit, native dual-stack IPv6 ServerCentral Global IP Network Remote Hands Customized technical assistance on demand, 24/7 What We Do Entire Document For Internal Use Only - Strictly Confidential

14 Enterprise Cloud Multi-tenant infrastructure Custom Private Cloud Customized, single-tenant infrastructure Hybrid Cloud Leverages both multi-tenant and single-tenant infrastructure for a best-fit solution ServerCentral Clouds Entire Document For Internal Use Only - Strictly Confidential

15 ServerCentral Contacts Scott Lee – Director of Global Channels – Main PoC for Opportunities 312-268-9264-O 913-636-1442-C slee@servercentral.com Eric Dominguez – Director of Sales Engineering eric@servercentral.com Josh McCarty – Senior Sales Engineer jmccarty@servercentral.com


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