1. Scratch-it

2. Agenda Introduction Team member Website Product Design WBS chart Product idea Market Shortcomings of Existing and Competing Products Market analysis

3. Introduction

4. Team members Joshua–Team Leader Min John Albert

5. Website Include a screen shot once logo is fixed

6. Design

7. WBS Chart

8. Product Idea Current Difficulties During Phone call Your messy bag Grocery Even in your palm skin

9. Product Idea No constraints Place, Preparation, Time Low Cost Innovative Paper product market is already full Differentiated from digital product

10. Product Idea Scratch-it Hand equip memo tool Combined with memo paper and glove Attached finger sized mini pen Write down on the back of your hand Product description A wearable glove Does not disturb your fingers Papers and pen are attached at the top part The paper prop is hard plastic

11. Market

12. Shortcomings of Existing and Competing Products Stickers Notebooks Mobile Phones

13. Stickers: how we use them Small and colorful paper – Can be written on – Can be sticked somewhere They are used for – Recording Write information on it – Informing Deliver information to others – Reminding Write and stick in case of forgetting things – Labeling Stickers can themselves manage things

14. Stickers: shortcomings Only one time of use – Workload increases greatly as information increases Not readily portable – Container and pen are needed Easy to be forgotten – No self-reminding mechanism Hard to manage – May be the cost of high flexiblity

15. Notebooks: how we use them Books with blank pages Can be written on Can store more information They are used for Recording Fit for large-scale systematic information Reminding Can make a well-organized schedule for users

16. Notebooks: shortcomings Lack of flexibility Pages a bound together Unseparable unless torn up Not easy to transport Big size Cannot be used without pens Easy to be forgotten No self-reminding mechanism

17. Mobile Phones: how we use them Portable wireless telephone terminals – Phone calls/short messages – Personal digital assisstant They are used for – Recording Texts, pictures, videos... – Reminding Alarm, vibration, music... – Managing Store, edit, copy, organize... – Exchanging Send/receive in various ways...

18. Mobile Phones: shortcomings Low input rate – Whether keypad, pen or finger graffiti – Complex mental work as well as physical work Self-contradiction – You cannot use the phone to do other things while using it Depend on electric power – Always make usersin trouble

19. Market Analysis WorkplaceStudy situation HomeOther informal occasion 1 Hardwaresticker (*** 2 ) / Note book(***)/board(*) sticker(**)/ Note book(***) sticker(**)/ Note book(*)/board (*) sticker(*) / Note book(*) Software Kinds Mobile(*)/ handheld computers(*)/ laptop(***) Mobile(*)/ handheld computers(*)/ laptop(**) Mobile(**)/ handheld computers(* *) Note: 1 、 like in a street/ on a call/ in a speech/ etc. 2 、 the number of star means the average use frequency. The more the high frequency.

20. The BCG Competitive Advantage Matrix This consume resources and generate little in return. And absorb most money as you attempt to increase market share. “question marks” usually are those with a low share of a high growth market

21. Target Market & Market Size Students Secretary & assistance White-collar/gold-collar secretary 30 million high education students (28361795) until 2008. And we have about 1 million. So the total market size is about 30 million customers （ china ）

22. Further work Requirements analysis Prototype design Evaluation

23. Q & A