1. Nordic Ecolabelling

2. Nordic Ecolabel- the Swan Reliable environmental information Presentation: What are Type 1-ecolabels ? Global spread Nordic Swan Characteristics of Type 1-ecolabels Position among consumers in Nordic countries

3. Nordic Ecolabelling Type 1 ecolabels based on ISO 14024 Key Attributes: Voluntary, open, market-based tool. Address multiple environmental criteria across the entire product life cycle. Transparent, collaborative standard development process involving external stakeholders (e.g. NGOs, government, industry, academia, consumer groups). Rely on independent verification of products or services to the standards/criteria sets.

4. Nordic Ecolabelling Global Ecolabelling Network(GEN) Non-profit network of Type I ecolabelling organisations, established in 1994. Working to improve, promote, and develop the ecolabelling of products and services on a global scale based on ISO 14024. Advocate on behalf of Type I ecolabels and articulate the distinctions between Type I ecolabels and other, most often less credible ‘green’ labels.

5. Nordic Ecolabelling Members of the GEN Europe Middle East Asia Oceania South America North America

6. Nordic Ecolabelling Five countries - one ecolabel EcolabellingSweden Ecolabelling Norway Ecolabelling Denmark Ecolabelling Finland Ecolabelling Iceland The Nordic Ecolabelling Board Nordic Council of Ministers Environmental Affairs

7. Nordic Ecolabelling The Nordic Swan Official Established in 1989 by the Nordic Council of Ministers International Encompasses all Nordic countries Non-profit Financed with governmental support (1/4) and fees. All earnings are used to operate the organisation and information campaigns

8. Nordic Ecolabelling Ecolabelling characteristics Aims toward a sustainable society Stimulates consumers and producers Can be awarded to a product or a service Voluntary system that uses marketing forces Selective criteria

9. Nordic Ecolabelling Strict, but reachable criterias - continuously improvements Strict and absolute requirements Government regulation is basic, use of i.e. the precautionary principle Defined documentation and controls with site audits Limited validity of the licence Only the best products can be labelled

10. Nordic Ecolabelling ”The escalator” ver. 1 ver. 2 ver. 3 ver. 4 Level of requirement Requirements of authorities Time Specific requirement in ecolabel criteria

11. Nordic Ecolabelling Lifecycle approach – Communication of environment directly to the consumer Raw material Ingredients ProductionUser phaseWaste In November 2014: 8-9,000 ecolabelled products in 250 product groups (60 criteria and 2,250 licenses)

12. Nordic Ecolabelling Cleaning agents Paper products Office products Machines and devices Furniture and fittings Textiles Building materials Car articles Services (grocery shops, hotels, restaurants…) Groups of Product Categories

13. Nordic Ecolabelling Top of Mind (in 2013)

14. Nordic Ecolabelling Trustworthiness (in 2012) § $

15. Nordic Ecolabelling Thank you ! www.nordic-ecolabel.org www.globalecolabelling.net bel@ecolabel.no www.nordic-ecolabel.org www.globalecolabelling.net bel@ecolabel.no Björn-Erik Lönn Senior adviser, international affairs, Nordic Ecolabel Director of the Board, GEN