1. Introduction to Research and the Scientific Method

2. What is research? We ask questions all the time
Research is a formal way of going about asking questions
Ways of acquiring knowledge
Uses methodologies
Many different kinds (e.g. market research, media research and social research)
Basic research methods can be learned easily

3. Ways of acquiring knowledge/belief
The method of tenacity:
We know/believe because we know/believe.
Knowledge/belief derives from and is validated by what we hold on to as our knowledge/belief.
Just because ….
The method of authority:
Know/believe because authority (somebody or something with the right, power or special knowledge to say so) says so.
Authority can be any combination of:
Expertise , tradition/history, public sanction, religion, superstition
The method of intuition:
Knowledge is acquired/validated with reference to reason or intuition, otherwise called common sense.
NON-SCIENTIFIC or PRE-SCIENTIFIC

4. Ways of acquiring knowledge?
Weaknesses of non-scientific or pre-scientific approaches
It is difficult, if not impossible to resolve conflicts
Which does not facilitate progress.
Knowledge derived tends to be space-specific, source-specific, time-bound, not universal, and highly perishable.

5. What is science?
William Whewell's classification of the sciences from Philosophy of the Inductive Sciences, 2nd 3dn. vol.2, 1847, p. 117.

6. What is science? Not every human knowledge is science
Science (from the Latin scientia, meaning "knowledge")
In its broadest sense Science is:
any systematic knowledge-base or prescriptive practice that is capable of resulting in a prediction or predictable type of outcome.
In this sense, science may refer to a highly skilled technique or practice
Also Science is
The concerted human effort to understand, or to understand better, the history of the natural world and how the natural world works, with observable physical evidence as the basis of that understanding.

7. Science is a method A procedure to produce knowledge
i.e. discovering uniformities/ principles, laws in this universe.
Results are organized, systematized, and made part of the body of knowledge.

8. Knowledge Theories Empiricism Rationalism
Knowledge comes primarily from sensory experience
Central concept in science
Rationalism
Knowledge is intellectual and deductive
Starting with basic principles all knowledge can be derived through deduction

9. Scientific Method
The scientific method is popularly attributed to Galileo who, in 1590, dropped iron balls of two different weights off the Leaning Tower of Pizza.

10. Scientific Method Galileo Galilei Born: 15 February 1564
Died: 8 January 1642
Born in Pisa, Italy
Italian physicist, mathematician, astronomer, and philosopher
improvements to the telescope

11. Scientific Method
He wanted to test his hypothesis that the forces acting on a falling object were independent of the object's weight.

12. Scientific Method
He was correct and so refuted the previously held belief that heavier objects would fall faster than light objects.

13. Scientific Method The steps he took: Process of “sensory experiences”
observation,
hypothesis generation,
testing of the hypothesis
and refutation or acceptance of the original hypothesis
Process of “sensory experiences”
Observation  Repetition  Re-observation.
By repeating the observation researchers want to be definite/positive.
This approach is called positivism

14. Scientific Method - Characteristics
Produces/validates knowledge
With reference to standards and procedures that are largely external to the individual, are more or less permanent
Systematic and controlled method.
Must follow a well-ordered, tightly disciplined procedure.
Allows for replication.
Insists on full disclosure and explicitness of procedures, the method
Can therefore be repeated by others with a view to corroborating or refuting its findings.
Empirical, grounded in observation and experience.
Leads to the collection of evidence and the testing of such evidence.
Largely focuses on what is, rather than what ought to be
Seeks to validate knowledge from evidence
Self-correcting and ‘provisional’
There is no “final solution” under this method. It is open- ended.

15. Scientific Method - Characteristics
The ultimate goal of the method is to seek explanation, rather than mere description.
It seeks to answer the “why” question.

16. Scientific Method
1. Observation of phenomena; 2. Development of hypothesis to explain observation; 3. Development of predictions based on hypothesis; 4. Experiments conducted to test predictions; 5. Data collection and analysis (data can be numerical, graphical, visual observations, case studies, etc.); 6. Modify hypothesis until it is consistent with the observations; and 7. Derive conclusion.

17. Special Features of Scientific Method
Empirical
Observable phenomenon
Verifiable
Use senses to confirm or refute the observation.
Intuitions and revelations are out.
Replicability needed.
Cummulative
Knowledge grows.
Need not start from scratch.
Deterministic
Explains why things happen?
Parsimony  Minimum No. of variables that explain variance

18. Special Features of Scientific Method
Ethical and ideological neutrality
Value free. Objectivity. Is it possible?
Statistical generalization
Subjecting information to statistical analysis. (Statistics is a device for comparing what is observed and what is logically expected).
Rationalism
Employ rigorous rules of logic. Argumentation

19. Scientific Research Process
Formulate the Research Idea/Problem.
From your own experience/interest/observation/work
Conduct a Literature Review:
Find out and review what work is already done or ongoing Identify and define your key concepts.
Formulate Research Questions, Objectives and Hypotheses as appropriate.
Collect your Data.
Analyse and Discuss your Data.
Draw Appropriate Conclusion(s).
Write the Research Report/Dissertation.

20. Generating Scientific Knowledge
Induction: moving from specific observations to a general conclusion.
Observe phenomena and record them.
Study data recorded for possible patterns and regularities.
Seek explanation(s) to such patterns where they exist.
This is where a theory that explains what has been discovered, can emerge.
Deduction: movement from a theory to specific observations
on the basis of a theory, an investigator predicts certain phenomena.
Next, the investigator observes and collects data to ascertain whether the phenomena occur as predicted.

21. Inductivism
General statements (theories) have to be based on empirical observations, which are subsequently generalized into statements which can either be regarded as true or probably true.
The classical example goes from a series of observations:
Swan no. 1 was white,
Swan no. 2 was white,
Swan no. 3 was white,…
to the general statement: All swans are white.
Proof by Induction

22. Laws of Logic The Law of Identity The Law of Non-Contradiction
The Law of Rational Inference
The Law of the Excluded Middle
plus Occam’s Razor

23. Laws of Logic
The Law of Identity
The Law of Non- Contradiction
This states that if something is true, it is always true.
That which is, is.
For example, men are men, women are women and small furry creatures from Alpha Centauri are small furry creatures from Alpha Centauri;
This states that two statements which are antithetical (opposite) cannot both be true.
For example, Aristotle cannot be both alive and dead at the same time;

24. Laws of Logic
The Law of Rational Inference
The Law of the Excluded Middle
This states that if statement A is equal to statement B and if statement B is equal to statement C, then statement A is equal to statement C.
This states that if a statement is not true, then the opposite of that statement is taken to be true.
For example, if Aristotle is not alive, he must be dead
Or, the disjunctive proposition "Either it is raining or it is not raining" must be true.

25. Laws of Logic Occam’s Razor
"Entities should not be multiplied unnecessarily" {"Pluralitas non est ponenda sine neccesitate"},
taken to mean in this case that if two theories present themselves that are both equally likely to be true, pick the one that makes the fewest assumptions.

26. Logic Puzzle

27. Logic Puzzle
Aristotle said that there is a difference between the following two statements;
“The wood is not white”
“It is not white wood”
Can you see the difference?

28. Logic Puzzle - Solution
“The wood is not white”
This statement means that the thing under discussion IS wood BUT isn’t white, so, from example, it could be green wood, yellow wood or black wood
“It is not white wood”
This statement means that it is anything other that white wood, so, for example, it could be blue wood, green metal, or white plastic.

29. Scientific Research Involves both deduction and induction.
May start with a theory and deduce certain phenomena that he then sets out to observe.
If successive observations do not fit the theory, then the theory can be revised and, ultimately, rejected.
Observations then lead to a new theory through induction.
Can be either quantitative or qualitative in method and approach.
Quantitative approach - relies heavily on statistical data collected through empirical observation or from statistical digests.
Analysed through the use of statistical tools with a view to testing hypotheses and offering explanations
Qualitative approaches rely more on data that are in the form of words rather than numbers.
Categorized into themes and evaluated with a view to describing or discovering phenomena.

30. Getting Started With Your Research

31. Getting Started
Start with a valid statement of the problem the research seeks to address
This problem arises from accepted knowledge or practice w.r.t topic under investigation
Should show clearly
Gap to be filled
Issues to be clarified
By the proposed research study

32. Research Comfort Zone What’s out there? Start broad… One search term…
Lots of results
Narrow down.
Add search words
Find your focus
Ask a research question
… from different angles
Come at it …
But does it get you anywhere?
Get very specific
Source Williams K. (2009), Getting Critical, Palgrame Macmillan

35. Steps in Research Process
Problem Stage
Planning Stage
Identify the PROBLEM area.
Survey the LITERATURE relating to the problem
in light of the literature, explain the problem for investigation in clear, specific terms.
Identify and define relevant CONCEPTS or VARIABLES and relate them to each other in testable HYPOTHESES
I.E. answerable research questions and research objectives as appropriate.
Construct the RESEARCH DESIGN to maximize validity:
(a) select your subjects (if required;)
(b) control and/or manipulate variables (if required;)
(c) establish criteria to evaluate outcomes;
(d) engage in instrumentation – select or develop measuring instrument(s), if necessary.
Specify the DATA COLLECTION procedures, and
Select and specify the DATA ANALYSIS methods.

36. Steps in Research Process
Execution Stage
Execute research as planned;
ANALYSE the data
answering research questions,
meeting research objectives and
testing hypotheses specified;
report findings of tests and any additional information of interest to the research problem.
EVALUATE the results and draw CONCLUSIONS relating these to the problem area.

37. Finding the Topic
Selecting a topic for your research is an important decision
It should be
Interesting
Relevant
Something you will want to work on
If you have a passion for a particular area of research, this passion will give you the determination you need to reach your goal.

38. Planning your research: Key questions
What do you want to know?
How do you find out what you want to know?
Where can you get the information?
Who do you need to ask?
When does your research need to be done?
Why? (Getting the answer)