1. B RISTOL & S OUTH W EST T RADE M ISSION TO C HINA Guangzhou, Hangzhou, Shanghai 10-17 November 2012

2. Opportunity China World’s second largest and fastest growing economy Consumer market predicted to become world’s largest by 2015 Enough purchasing power to buy 14% of the worlds’ goods Chinese consumers – increasingly discerning and mature

3. Consumer Market One of the world’s largest luxury goods markets, accounted for 20% of global sales of luxury goods in 2011 The world’s biggest car market Over 900 million mobile phone users Over 450 million Internet users

4. The Mission Three of China’s wealthiest cities At the forefront of China’s economic reform for 30 years Mature and transparent business environment Local leadership with vision and drive Consumer market with combined population of 37 million Shanghai Hangzhou Guangzhou

5. Guangzhou - 广州 Hub of China’s most mature manufacturing and export base in the country. Twinned with Bristol; last year the two cities celebrated the 10 th anniversary of their sister relationship one of China’s most preferred foreign investment destinations last year registered a double-digit economic growth

6. Hangzhou - 杭州 A newly emerging centre of consumer power on the Yangtze River Delta Rebranded traditional tourist destination (the city’s famous West Lake was included on the UNESCO World Heritage Site list in 2011) Newly designated national “model green city”. Famous for its thriving private sector – the birthplace of Alibaba Group, the country’s largest e-commerce enterprise

7. Shanghai - 上海 The country’s major financial centre, port and commercial hub. Walt Disney to unveil its first Disneyland Park in mainland China in Shanghai in 2015 - the city is spearheading a new drive to develop creative industries, with an emphasis on digital media, design and animation.

8. Itinerary November 10 th – Saturday Arrive Guangzhou November 11 th – Sunday Day at leisure/individual plans November 12 th – Monday Meetings with Guangdong General Chamber of Commerce and Guangzhou International Investment Promotion Council IOD VIP Business Reception with Municipal Government and Chinese and UK business communities November 13 th – Tuesday – Guangzhou Individual follow-up meetings; bespoke meetings where commissioned Flight to Hangzhou November 14 th – Wednesday – Hangzhou Meeting with the local Bureau of Foreign Trade and Cooperaion Seminar on green architecture/sustainable development Reception with local Chinese and UK business people

9. Continued November 15 th – Thursday – Hangzhou Site visits: EDZ (Eco-City zone) HZ Hi-tech industry Development Zone (Alibaba, Netease, Zhongnan Cartoon and Animation) HZ North Software Park (software, e-commerce, creative industries, outsourcing) Individual follow-up meetings Late afternoon train to Shanghai Shanghai: informal drinks with the British Chamber of Commerce and their members November 16 th – Friday – Shanghai Joint CBBC briefing with the British Consulate-General Shanghai on Greater Shanghai opportunities Relevant group meetings/individual follow-up meetings November 17 th – Saturday – Shanghai Leisure time Mission programme ends

10. Optional November 8 th – Thursday - Hong Kong Creative Industries event November 9 th - Friday - Guangzhou China International Green Innovation Products and Technologies Show

11. Costs CBBC & IoD Members £250 +VAT Non-Members £350 + VAT The Management Fee covers Pre-departure group briefing and individual consultation Comprehensive assistance and support throughout the visit from a Chinese-speaking CBBC mission manager and CBBC China offices Liaison with Chinese host organisations and relevant bodies to secure appropriate level support in China Management and co-ordination of mission arrangements Post-mission de-briefing and follow-up assistance to help you capitalise on your visit

12. Costs – Travel Package Contact Janice Dickson at Janice@iandicksontravel.com for a quote.Janice@iandicksontravel.com Janice Dickson Managing Director Ian Dickson Travel Service tel +44 131 556 6777 fax +44 131 556 9065 The travel package includes: International flights Domestic flights Train and coach transfers Accommodation Visa

13. Additional Costs To be decided Bespoke meetings with partners/clients Business reception Seminar

14. THANK YOU 谢谢 antoaneta.becker@cbbc.org www.cbbc.org