1. 1 Integrating personal and public transport information Fred Gangemi, Steer Davies Gleave June 21 th 2012

2. In 2010, almost 90% of all users accessing Network Rail’s on-line departure information did so via mobile platforms (including apps) with the majority of these users located near to, or within, stations

3. Integrating personal and public transport The Smart Traveller Ι As well as accessing it, the travelling public is a valuable source of real time data (but may not even know it) ■ Tom Tom and ITIS use crowd sourced data from mobile and other locational devices to monitor and deliver traffic flow information ■ Apple use live data to improve location sensitivity for iOS devices ■ Highways Agency uses ANPR technology to measure journey times and report on congestion ■ Waze is an entirely community-developed sat nav with a social media layer. It relies on user-input. 3

4. Integrating personal and public transport Ι The rise in smart phone popularity has empowered the public to become active ‘smart travellers’ through mobile access to: ■ real time information ■ travel information and journey planning portals ■ media reports ■ social media Ι Social media is being used during journeys to report, share and find out detail on travel issues: ■ through ‘official’ Tweets from operators... ■...or from ‘crowd sourced’ Tweets or Facebook posts ■ Via social media ‘layers’ integrated with apps 4 The Smart Traveller (cont.)

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6. Integrating personal and public transport When all else fails… Ι Winter 2010 demonstrated Twitter’s value as a source of real time information Ι The national rail information system was mostly switched off Ι Some operators encouraged travellers to Tweet about their journey status and experience Ι This helped information circulate - with people able (and willing) to share experiences ■ Operators could engage directly with their customers, and… ■ Customers could share live information with each other 6

7. Integrating personal and public transport The impact of snow on travel information access in Dundee.... 7

8. Integrating personal and public transport Ι Twitter has become a useful search engine for live data: ■ Search by road, station or bus route to find live results ■ Re-tweet anything important to your ‘followers’ ■ Reply if you have relevant, useful information 8 The Smart Traveller (cont.)

9. Integrating personal and public transport Ι Official… 9 Ι...or ‘crowd sourced’ Clapham junction fatality 04/05/2011

10. Integrating personal and public transport National Rail Enquiry Alerts Ι You can now sign up for Alerts via Twitter Ι A Direct Message is pushed to your mobile if your service is delayed Ι Useful for commuter routes (not perfect yet!) 10

11. Integrating personal and public transport Next gen journey planning solutions Ι Pulling real time and static data from the cloud using multiple APIs Ι Pushed alert information and updates Ι Enhanced for smart-phone access Ι Dynamically driven routing and public transport information Ι Web-based interactive electronic mapping Ι Networks developed via Open Street Map and other sources Ι Local authorities can amend cycling and walking networks themselves Ι Fully personalised Ι Crowd-sourced layer Ι …still supported by traditional mapping solutions 11

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15. Integrating personal and public transport 15 Getting personal Proactive supply of proactive material Personalised alerts Customisable homepages Saves time and the need for multiple websites and apps Uses multiple data feeds but makes experience seamless

16. Integrating personal and public transport Crowd sourced traffic data – has Google missed a trick? Ι Google has provided Traffic data, using ‘official’ data sources, for a while now. Ι Majority of data was for motorways and trunk roads managed by the HA. Ι Road speeds built into planner results Ι It left a gap – no information for local roads, so difficult to plan a complete journey Ι The local roads gap has now been filled, but does it work? Ι Would this provide the Smart Traveller with poor information? 16

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19. Integrating personal and public transport 19 …not only temporary, but also ‘permanent’ data

20. Integrating personal and public transport Where is dynamic journey planning heading? Ι Supporting the move towards sustainable ‘Smart Cities’ and ‘Localism’ Ι Providing for cost and efficiency savings on infrastructure /maintenance Ι Encouraging ‘active learning’ as a key influencer of behavioural change Ι Augmenting official travel information sources ■ Build Tweets into journey planner results – both ‘official’ and crowd sourced information to push info to registered users Ι Open sourced mapping data allows LAs to update cycle/walking network Ι Providing an invaluable feedback loop for transport operators and local authorities Ι Data needs to be consistent and accurate! Ι Improving customer service – more direct engagement with the traveller Ι Generating crowd-sourced disruption information/maps – major events 20

21. Integrating personal and public transport If you’d like to know more…. Ι Email: fred.gangemi@sdgworld.net Ι Web: http://www.steerdaviesgleave.com Ι Twitter: @freddygang 21

22. Integrating personal and public transport 22 Thank you