1. Preventing Admissions Successes From Becoming Enrollment Woes Clinton G. Hobbs, Young Harris College Frederick A. Fresh, Spelman College

2. PERSPECTIVE/OVERVIEW OF EM The enrollment management perspective emphasizes the notion of a systems approach to college enrollments, that is, an effort to systematically link all the policies and functional areas that have an impact upon student enrollments.

3. The blended spirit of these advance track sessions seek to illustrate the shared enrollment practices/interactions of Admissions and Records operations and how they may be influenced by pricing thresholds, budgets or scholarship implications. Each advance track session will be presented by joint speakers and/or panels representing both admissions and records. These sessions vary from year to year, but address current topics of interest to benefit experienced professionals.

4. What Enrollment Management is Not! Exclusively Admissions, Recruitment and Financial Aid. A fancy new title for Admissions Directors. A concept that College Presidents clearly comprehend and understand.

5. The concept of enrollment management has quickly replaced the admissions model that focused only on attracting and admitting qualified students. Don Hossler MISCONCEPTION?

6. The Enrollment Management Continuum Admissions Management Enrollment Management Marketing Marketing and choice Strategic planning Recruitment research Institutional research and evaluation Recruitment Marketing Financial Aid Recruitment Financial aid Academic advising and course placement Orientation Student retention programs Learning assistance Career planning and placement Student services Registration Don Hossler

7. What Enrollment Management Is - A Working Definition Organizational reporting structures become transparent, while offices and divisions work synergistically to improve services and allow for the strategic management of enrollments– a cradle to grave process. Paul M. Orehovec

8. Why Enrollment Management? The need to manage college enrollments from the point of initial student contact to the point of graduation has become increasingly apparent. Don Hossler

9. Because... Institutional leaders have come to realize that retaining matriculants and measuring student outcomes during all phases of the enrollment experience is just as important as attracting them.

10. Young Harris College Profile Young Harris College is a liberal arts college affiliated with the United Methodist Church, founded in 1886. YHC is a two-year college with 605 students enrolled. YHC is located in the northeast Georgia mountains in Young Harris, Ga. Prominent graduates include U.S. Senator Zell Miller and country music recording artist Trisha Yearwood.

11. ADMISSIONS SUCCESSES! STRATEGIC TRACKING REGISTRAR IN LOOP

12. YH has experienced significant application growth

13. As of August 1, freshman deposits were up 32 percent 39% yield rate 31% yield rate

14. Yield (enrolled/admits) has been declining Source: YH 2005-06 Fact Book

15. Retention and graduation rates fluctuate year-to-year Source: YH 2005-06 Fact Book

16. Source Towns County Herald August 31, 2006

18. “And Lastly, I want to thank Pat Strickland and Anita McGee for allowing me to enroll over 400 freshman and only 200 sophomores which results in an absolute scheduling nightmare for them to deal with.” Source Address to Faculty, Staff, Administration at Opening of School Meeting August 16, 2006 PUBLIC RECOGNITION

19. Me hard at work (As usual)!

20. Registrars Office shows their appreciation!

21. Enrollment Woes: Orientation – need for additional advisors, increase in overhead. Unknown impact on course offering portfolio, i.e., placement tests, pre- requisites. Bookstore/Textbook issues. Disproportionate need for freshmen course offerings in relation to sophomore offerings.

22. End Results Additional advisors hired at a cost of $6000, with an increased workload for advisors. English 101 offered during evening. Math 90 and Math 101 sections added. Students were without books for brief time. Faculty not as likely to teach preferred sophomore level courses.