1. New Strategic Partnership KSA Riyadh November 03rd 2009

2. History of Continental AG
October 8, 1871
Continental-Caoutchouc- und Gutta-Percha Compagnie is founded in Hanover as a joint stock company. Manufacturing at the main factory in Vahrenwalder Street includes soft rubber products, rubberized fabrics, solid tires for carriages and bicycles.
1882
The rampant horse is adopted as trademark.
1914
Triple victory for Daimlers fitted with Continental tires at the French Grand Prix.

3. History of Continental AG
In close collaboration with Daimler-Benz and Porsche, Continental repeats its pre-war successes on the track. Racing in cars fitted with Continental tires, drivers like Karl Kling, Stirling Moss and Juan Manuel Fangio win the 1952 Carrera Panamericana and the French, British, Dutch and Italian Grand Prix.
1967
Opening of the Contidrom tire testing facility on the edge of the Lüneburg Heath. In 1994/95 the facility is more than doubled in size to enable the construction of new tracks, including a 3.8 kilometer handling course for high-performance cars. In 2001 a 3.7 kilometer track for noise assessment is opened.

4. History of Continental AG
1979
Takeover of the European tire operations of Uniroyal, Inc., USA, gives Continental a wider base in Europe (photo: Aachen plant).
1998
Acquisition of a US company's Automotive Brake and Chassis unit, the core of which is Alfred Teves GmbH in Frankfurt. Continental Teves and its worldwide operations are integrated into the Automotive Systems division.

5. History of Continental AG
2007
Continental acquires Siemens VDO Automotive AG and advances to among the top five suppliers in the automotive industry worldwide, at the same time boosting its market position in Europe, North America and Asia.

6. History of Continental AG
2009
Start of Partnership for Continental brand with Al Mutlak

7. Continental Worldwide
Nearly 190 sites for production and R&D in 35 countries. Headquarters in Hanover, Germany.
Status: January 2009

8. Our Divisions Shape the Megatrends in the Automotive Industry
Safety
Environment
Information
Increase in safety systems in the vehicle. Safe mobility.
Chassis & Safety
Interior
Tires
ContiTech
Conservation of natural resources. Sustained mobility.
Powertrain
Interior
Tires
ContiTech
Sophisticated information management in the vehicle. Intelligent mobility.
Interior
Affordable Cars
Growing demand for individual mobility in future markets.
Chassis & Safety Powertrain Interior Tires ContiTech

9. Executive Board of Continental
Automotive Group
Dr. Elmar Degenhart
Chassis & Safety Division
Dr. Ralf Cramer
Powertrain Division
Dr. Elmar Degenhart
Interior Division
Helmut Matschi
Chairman
Corporate Communications
Rubber Group
Passenger & Light Truck Tires Division
Nikolai Setzer
Dr. Hans-Joachim Nikolin
ContiTech Division
Corporate Functions:
Director of Personnel
Human Resources
Heinz-Gerhard Wente
Chief Financial Officer Harald Stuhlmann (acting)
Finance
Controlling
Law IT
Commercial Vehicle Tires Division
Corporate Functions:
Purchasing
Quality
Environment

10. Strong Divisions and Business Units
Continental Corporation
Automotive Group
Rubber Group
Chassis & Safety
Powertrain
Interior
Passenger and Light Truck Tires
Commercial Vehicle Tires
ContiTech
Electronic Brake Systems
Hydraulic Brake Systems
Sensorics
Passive Safety & ADAS
Chassis Components
Engine Systems
Transmission
Hybrid Electric Vehicle
Sensors & Actuators
Fuel Supply
Instrumentation & Driver HMI
Infotainment & Connectivity
Body & Security
Commercial Vehicles & Aftermarket
Original Equipment
Replacement Business Europe
Replacement Business The Americas
Replacement Business Asia
Two-Wheel
Truck Tires Europe
Truck Tires Replacement Business The Americas
Truck Tires Asia
Industrial Tires
Air Spring Systems
Benecke-Kaliko Group
Conveyor Belt Group
Elastomer Coatings
Fluid Technology
Power Trans-mission Group
Vibration Control
Other Operations

11. Continental Corporation
Sales €24.2 billion €16.6 billion
EBIT1 -€296.2 million €1,675.8 million
Adjusted EBIT2 €1,837.3 million €1,841.5 million
Net income attributable to the shareholders of the parent -€1,123.5 million €1,020.6 million
Employees 139, ,654
1Earnings before interest and taxes
2 EBIT before amortization of intangible assets from PPA (Purchase Price Allocation) and before depreciation of tangible assets from PPA (only Siemens VDO) and special effects

12. Key Figures for the Rubber Group
in € millions
2008
2007
PLT
Sales
5,100.3
4,975.6
EBIT
626.4
738.7
Adjusted EBIT*
644.8
762.9
Number of employees
26,227
26,281
CVT
1,404.2
1,452.4
29.5
124.1
36.3
113.1
8,247
8,384
ContiTech
3,007.0
3,063.9
329.1
362.8
327.8
357.4
21,680
23,871
Rubber Group
in € millions
2008
2007
Sales
9,353.9
9,337.0
EBIT
984.9
1,225.6
Adjusted EBIT*
1,008.8
1,233.4
Number of employees
56,154
58,536
*Before changes in the scope of consolidation and special effects

13. Company Structure - Tire Sales by Outlet 2008
Product Group OE RE
OE / RE Share
Total
Passenger and Light Truck Tire
36% / 64%
Commercial Vehicle Tires
18% / 82%
35% / 65 %

14. Passenger and Light Truck Tires Division – Overview/Market Positions
The Passenger and Light Truck Tires division develops and manufactures passenger and light truck tires for compact, medium-size, and full-size cars as well as tires for vans, light trucks, and RVs.
The focus of its development work is directed toward the improvement of safety-relevant tire properties.
No. 4 worldwide
Overall market
No. 1 in Europe
Original equipment sector
Winter tires
Tuning

15. Passenger and Light Truck Tires Division– 23 Sites in 13 Countries
Europe
Czech Republic
Finland
France
Germany
Portugal
Romania
Russia
Slovakia
South America
Brazil
Asia
Malaysia
Otrokovice, Czech Republic
Africa
South Africa
North America
Mexico
USA
Sarreguemines, France
Status: January 1, 2009

16. Commercial Vehicle Tires Division – Overview/Market Positions
The Commercial Vehicle Tires division has the goal of ensuring economic mobility in goods transport, passenger transit and construction-site traffic by offering bus, truck, and industrial tires for a wide spectrum of applications and service conditions. In certain regions, off-the-road tires are also available. The division's products are successful both in the original equipment and replacement markets.
No. 4 worldwide
Overall truck tire market
No. 1 in Europe
Industrial tires
No. 2 in Europe
Truck tire original equipment business
No. 3 in Europe
Truck tires

17. Commercial Vehicle Tires Division – 12 Sites in 7 Countries
Europe
Czech Republic
Germany
Slovakia
Asia
Malaysia
Africa
South Africa
North America
USA
Camaçari, Brazil
South America
Brazil
Mount Vernon, Illinois, USA
Status: January 1, 2009

18. Future Vision for Menena Area
Tunisia
Syria
Lebanon
Iran
Afghanistan
Iraq
Morocco
Israel
Jordan
Kuwait
Algeria
Libya
Bahrain
Saudi Arabia
Egypt
Qatar
UAE
Oman
Mauretania
Yemen

19. Future Vision for Menena Area: Strategy
To build up together with our partners a strong leading position in this strategic part of the world.
To develop a long term profitable business growth for our partners and for Continental
To create strong brand awareness and gain customer loyalty together by anticipating the market development

20. Future Vision for Menena Area: Organization
Region: Middle East, Near East, North Africa
Mauretania
Morocco
Algeria
Tunisia
Libya
Egypt
Israel
Syria
Jordan
Lebanon
Saudi Arabia
Iran
Iraq
Afghanistan
Yemen
Oman
UAE
Kuwait
Qatar
Bahrain
Dubai Representative Office Middle East
Casablanca Representative Office North Africa
Algeria Representative Office Algeria
Libya Representative Office Libya

21. Future Vision for Menena Area: Product
Multibrand approach
Multiproduct presence
Market leader in performance segment UHP & 4x4 segment
Development of new products adapted to local conditions specially truck
Expanding PPM + after sales support

22. Future Vision for Menena Area: Communication
First mostly below the line activities. In future above the line investments.
Locally adapted advertising support
Locally adapted/developed sales promotion POS, trainings, branding, merchandising
Regular coop. events, PR activities
Internet presence
Deeper integration of MENENA into centrally organized activities

23. Future Vision for Menena Area: Place
Closer to the market needs and trends
Selective strongest partners in the market
Reduce time to market
“Fleet approach concept”

24. Future Vision for Menena Area: Marketing Intelligence
Market research. Intensive market data collecting
Price positioning according to local needs
Pools regarding the market volume + development
Benchmarking with competition
Following Market trends, end users behavior

25. Continental in the Middle East
Afghanistan
Market
Population in Mio
Saudi Arabia
Yemen
Oman
UAE
Bahrain
Qatar
Iraq
Iran
Kuwait
Afghanistan
Total
Iran
Iraq
Kuwait
Bahrain
Qatar
Saudi
Saudi Arabia
UAE
Oman
Yemen

26. Continental in the Middle East: New set up with a Rep Office
Jebel Ali Free Zone
Sales Rep Office
Marketing
Sales
After Sales
Afghanistan
Iran
Iraq
Kuwait
To understand the market rules
To analyze the competition environment
To develop our Multibrand and Multiproduct strategy
To be closer to our dealers to help them with:
Marketing
Sales and
After sales activities
Bahrain
Qatar
Saudi Arabia
Saudi
UAE
Oman
Yemen

27. Saudi Arabia: Strategic market
Saudi Arabia is the largest market in the region and has no tire manufacturers
Strict safety measures undertaken by the government regarding tires replacement
The tendency towards off-road sports namely SUV’s
Market and yearly tire consumption is growing
Continental is fitted as OE on one out of every four PCR car manufactured in Europe
Leads the market of R19 and above UHP tires (Ultra High Performance)

28. Saudi Arabia: Almutlak our partner for Continental Brand
KSA
Why Al Mutlak?
Because of……………
The market knowledge and experience in the tire business of Almutlak Group
The financial support, the name and the prestige of the Almutlak Group
The willingness of Almutlak to take Continental to a leading position in KSA
The relationship between Almutlak and Continental Group
The trust built up between Conti and Almutlak during years of mutual cooperation
Human Resources of Almutlak: The team

29. Saudi Arabia: Strategy of Al Mutlak and Continental
Increase brand awareness
Capture market share in all segments together with our strong local partners
Development in all distribution channels
Strong cooperation with OE
Develop product offering according to market requirements
Close contact to the market and proactive development
Together with our exclusive distributor Al Mutlak as a strong strategic partner we will grow in the strategic market Saudi Arabia