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“ASSK COMPANY” FOR COMMERCIAL AGENCIES AND GENERAL TRADING WITH LIMITED LIABILITY.

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Presentation on theme: "“ASSK COMPANY” FOR COMMERCIAL AGENCIES AND GENERAL TRADING WITH LIMITED LIABILITY."— Presentation transcript:

1 “ASSK COMPANY” FOR COMMERCIAL AGENCIES AND GENERAL TRADING WITH LIMITED LIABILITY

2 Background Our logo is to believe in honesty when dealing not only with our partners but also with our employees (112; 6 Physicians, 17 Pharmacists, 29 Managerial and 60 Workers) and even more with our customers.

3 We have started marketing medicines at the end of nineties that lead to improve our experiences in the field of medicines marketing and also in the management of sales despite the difficult circumstances we faced in our dear country. We have insisted to reflect our ideas and aspirations into actions. First, We have established ALMAWARD ALELMIA SCIENTIFIC BUREAU which is registered in the Syndicate of Pharmacists in Iraq under the no. 453 of 2005 in order to supervise our medicines stores by this scientific bureau.

4 We have increased the number of distribution centers that we own such as ALNUKBAH drugs store which was established since 1999. We enlarge our business by establishing “ASSK Company” for commercial agencies with limited liability(Private company) that is registered at 24th. April 2010 and then we add a new trade activity to ASSK Company for commercial agencies and General Trading With Limited Liability (Private company) at 17 th July 2010. We also make partnerships with many scientific bureaus in Baghdad, the south of Iraq and with many pharmaceutical companies in the northern region of Iraq. we have set up a network marketing consists of doctors, pharmacists, and sales representatives for medical media who have the excellent experiences and qualifications in the medicines marketing and also have an effective role in our successful plans so we can cover all the areas in Iraq in order to speed the delivery of orders to customers.

5 Main Office Iraq, Baghdad, Sadoon St., Al-Mushajar, Tel.: +96418179066, +96418167882 Fax: +96418167882 Cellphone: +9647800045555 +9647809124216 Paris Bureau: Tele:+33153436235 Branches AL-NUKBAH medicines store, Baghdad AL-NOOR medicines store, Al-Najaf MARDEEN medicines store, Erbil Contacts Inquiries: info@asskpharma.com Sales: sales@asskpharma.com Partnership: partners@asskpharma.cominfo@asskpharma.comsales@asskpharma.compartners@asskpharma.com

6 Business Partnerships AL-HARAM Scientific Bureau/ Baghdad; the agent of BILIM, (Turkish company) & FARMASCIENCE (Canadian company)& DENK PHARMA (German company). NANDRLON Company for pharmaceutical trade /ERBIL: the agent of SUNLIF (German company) & Glen mark Pharma (Indian company).

7 Company's Structure Marketing and Sales Manager General Manager Development Manager Financial Manager Operation Manager Medical Rep. Unit Marketing Unit Sales Unit Research & Development Unit Regulatory Affairs Unit Strategies Study Unit Training Unit Accounting Unit Cash Management Unit Banking Unit Import Unit Contract Unit Purchasing Order Unit Warehouses Unit

8 Marketing & Sales Marketing Department : Activities of this department can be classified into three categories : 1.Collecting data in order to have a clear vision about our market. 2.Planning and implementation : the plans which are based on collected data and accumulative experience are Implemented through a professional well trained medical representatives team whom distributed overall Iraq. 3.Monitoring and follow up : We believe that constant follow up of the market is fundamental to implement our plans and to achieve further progress.

9 Medications and Cargo Movements Imported medications are stored in our main stores within the North area of Iraq (Erbil governorate ; more safe compared with other parts of Iraq). We have a land of 2500 m 2 supplied with big refrigerated stores according to the specifications of the Ministry of Health. Each one is about 1150 m 2 and we will add additional stores when needed. On demand with a well studied plans our medications transported (using refrigerated trucks) toward Baghdad. ALMAWARD ALELMIA SCIENTIFIC BUREAU distribute our products in Baghdad and the Middle Area of Iraq, and Southern Area of Iraq through AL-NOOR medicines store in Al- Najaf governorate North Iraqi Area distribution maintained by MARDEEN medicines store and our partner NANDRLON Company for pharmaceutical trade.

10 Sales Department : Based on scientific, mature sales plans reflected from a real knowledge of both Iraqi and the product market size ; sales department is committed to expand the scope of sales of the product and ensure the spread of the product with studied increasing in sales monthly and annual figures by : 1.Maintaining contact with all clients in the market area to ensure high levels of client satisfaction. 2.Maximizing all opportunities in the process of closing a sale resulting in the taking of market share from larger competitors. 3.Resolving problems and complains of the customers. 4.Sustaining the relationship with our customers and exploring new sales ports.

11 Training Centre Since we follow the international standardization we consider training courses as a major prospect in our business, these courses are : 1.Initial selling skills. 2.Product information. 3.Advance selling skills : Selling techniques Selling strategy 4.Field management training course. 5.Mastering the art of communication. 6.Questioning skills

12 Turn Over Before 2010 (ASSK Company establishment time) our sales values was mainly through ALMAWARD ALELMIA SCIENTIFIC BUREAU, ALNUKBAH, AL-NOOR and MARDEEN drug stores. 200820092010 Almaward Alelmia 4 000 000 $5 800 000 $8 000 000 $ Alnukbah1 500 000 $1 650 000 $2 100 000 $ Al-Noor900 000 $1 150 000 $1 200 000 $ Mardeen1 100 000 $1 500 000 $2 000 000 $

13 Turn Over

14 Market Development Extent of pharmaceutical market as USD (600,000,000) Market share of local(10%) and import companies(90%) Common market development of 2007, 2008 and 2009 increase every years specials in 2009

15 Iraq Country Iraq population is about 32 950 000 people Official language now is (Arabic and Kurdish) Have 18 governorates The capital is BAGHDAD

16

17 Iraq population GovernorateMaleFemaleTotal Al-Anbar 8348208253031660123 Al-Ba ṣ rah 102413810083572032495 Al-Muthanna 342152338650680802 Al-Qadisiyah 5406185344351075053 An-Najaf 6009965926071193603 Arbil 8601098471511707260 Sulaymaniyah 105147010365482088018 Kirkuk 478983472258951241 Babil 9170249072271824251 Baghdad 385607337914097647482 Dohuk 5327495112131043962 Dhi Qar 8916598806431772302 Diyala 9618918534101715301 Karbala 5036434969031000546 Maysan 447718441722889440 Ninawa 15552361535375090611 Salah ad-Din 7048706975411402411 Wasi ṭ 586603579872586603 Iraq 165907521635062432941376

18 Governmental and Private Hospitals in Iraq GovernorateGovernmentPrivateTotal Al-Anbar 11213 Al-Ba ṣ rah 13518 Al-Muthanna 404 Al-Qadisiyah 639 An-Najaf 7310 Arbil 221032 Sulaymaniyah 291342 Kirkuk 729 Babil 14317 Baghdad 463783 Dohuk 9312 Dhi Qar 9211 Diyala 10313 Karbala 527 Maysan 606 Ninawa 14216 Salah ad-Din 9211 Wasi ṭ 808 Iraq 22992321

19 Physicians in Iraq Governoratephysicians Al-Anbar 953 Al-Ba ṣ rah 2016 Al-Muthanna 390 Al-Qadisiyah 777 An-Najaf 991 Arbil 1793 Sulaymaniyah 1355 Kirkuk 802 Babil 1428 Baghdad 6633 Dohuk 742 Dhi Qar 787 Diyala 737 Karbala 922 Maysan 317 Ninawa 2424 Salah ad-Din 991 Wasi ṭ 692 Iraq 24750

20 Pharmacists, Pharmacies and Drug Stores in Iraq GovernoratepharmacistsPharmacies and Drug Store Al-Anbar 217 165 Al-Ba ṣ rah 365 267 Al-Muthanna 8580 Al-Qadisiyah 162137 An-Najaf 346309 Arbil 381293 Sulaymaniyah 140112 Kirkuk 225163 Babil 403355 Baghdad 21382116 Dohuk 6949 Dhi Qar 202180 Diyala 195158 Karbala 298242 Maysan 7160 Ninawa 871460 Salah ad-Din 224185 Wasi ṭ 173125 Iraq 62655456

21 Physicians-Pharmacists Distribution in Iraq

22 Chronic Diseases Distribution in Iraq Asthma Epilepsy CVDIHDHTDMDisease 658828625895270629317812056541100242No. of patients

23 Long-Term & Short-Term Vision Boehringer Ingelheim products currently distributed in Iraq BRAND NAMEMARKET FEEDBACK SPIREVAWeak Distribution ATROVENT INHWeak Distribution MICARDIS, MICARDISPLUSGood Distribution BISOLVON SYRModerate Distribution DULCOLAX TABGood Distribution BUSCOPAN TABModerate Distribution KIDDI PHARMATONModerate-Good Distribution PHARMATON CAPModerate-Good Distribution MOBICGood Distribution PERSANTINWeak Distribution BISOLVON TABModerate Distribution COMBIVENT INHWeak Distribution

24 However; many companies in Iraq compete, fight and race each other to reach their target. ASSK COMPANY, depending on our well trained medical representatives team whom distributed overall Iraq, have all the requirements to make a suitable marketing plan to introduce the following Boehringer Ingelheim products : BRAND NAME TWYNSTA FLOMAX MUCOANGIN lozenges DULCOFIBRE BUSCOGAST PHARMATONE, MATRUELLE PHARMATONE CARDIOACTIVE ANTISTAX


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