1. HUFFY: Get One! Have Fun!

2. TARGET MARKET Outdoor Enthusiasts Boaters Campers Water Lovers

3. BRAND EXTENSION Brand Loyalty – associating with sports enthusiasts and durable products Huffy currently carries

4. LOGO

5. Positioning We are going for the extreme water sports enthusiasts. The neoprene fabric will be of highest quality and durability. We will have a highly competitive pricing policy.

6. Packaging We will have a clear durable plastic bag to protect the life vest during seasons when it will not be used. This packaging will be made of recycled plastic. The life vest, as well as the bag, will have a small durable hook to hang when not in use.

7. Label Information Newly developed logo Durable neoprene fabric information U.S.C.G. Approved Made in U.S.A. Safety Facts Disclaimers – Warranty Instructions for use Contact Information Product Care Instructions Age/Size requirements

8. Positioning Statement Play Hard! Stay Safe!

9. Features $50 - $70 price range Comfort Approved By U.S.C.G. Three buckle safety points Two way radio built in vest Lifetime Warranty Available Accessories Segmented Foam

10. Selling Approach Sell in specialty stores such as boat shops and sport stores. Locate in popular outdoor magazines Endorsed by professional wake boarder J.D. Webb