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Globalisation of product energy efficiency requirements Thomas Geruschkat Sony Environment, Occupational Health & Safety Affairs Europe (ESAE) Feb 19th, 2014 A Sony perspective
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Mobile Game Imaging Medical Television Headcount (Consolidated) 146,300 (as of March 31, 2013) Consolidated Sales and Operating revenue (2012) 6,800,900 million yen (~ 63 bn euro) Copyright 2014 Sony Corporation14.02.19 2 Sony Corporation
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Product energy efficiency regulations affecting Sony January, 2014 In effect In progress Copyright 2014 Sony Corporation14.02.19 3
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General remarks Large number of different national standards/requirements Large mix of policies, institutions, markets, product categories Different regions tend to favor own regulations Small deviations of requirements cause additional business burden Copyright 2014 Sony Corporation14.02.19 4
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BrazilChile China Singapore Philippines Australia/ New Zealand Example: wide variety of TV energy labels EUTurkey Copyright 2014 Sony Corporation14.02.19 5
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Areas for possible alignment Alignment of test procedures Standardizing measurement methods via IEC is ideal Mutual recognition of in-house test results In-house (self-certification) test reports on AC adapters can be used for EU ErP Lot7, California, China, Mexico, Australia/New Zealand Alignment of energy efficiency requirements Positive examples: - Requirements of Energy Star “International Efficiency Marking Protocol for EPS” - ErP Lot 6 limit (Standby) is aligned with California, Canada Alignment of energy label design Unification of storage requirements on test reports Template Copyright 2014 Sony Corporation14.02.19 6
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Pro Contra Reduce cost (unification of design, standardised parts, less testing) Reduce trade barriers Increase knowledge of requirements and labels Different user tastes (e.g. TV viewing patterns / Power Management timings; local tastes for audio volume; different levels of eco awareness) Impact of different voltages Established schemes (e.g. Japanese Frontrunner vs. EU Ecodesign) Harmonization? We support harmonization, while we also support some case-by-case investigation to avoid unintended market distortion Copyright 2014 Sony Corporation14.02.19 7
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Summary Items for harmonization Product definitions / scope Requirements on energy efficiency Measurement method Formula (annual power consumption, efficiency) Acceptance of in-house test reports Design of Energy Label Unify global registration of data (e.g test reports) Storage period of test report data … and please don’t forget Some level of case-by-case reflection Sufficient transition period Copyright 2014 Sony Corporation14.02.19 8
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