1. Strategic Analysis & Public Relations Plan INVENT PR Agency Farmville, VA

2.  Creative opinion from student standpoint  Public relations experience  Meet the audiences needs Agency Capabilities  Event planning ability  Knowledge of event promotion  Web design and layout

3.  Using multiple media outlets to advertise client to audiences  Completion of internal plan -Collected data in the form of media scans -Realization of specific problems within SAB -Recommendations to improve SAB Prior Successes

4.  IVENT PR Agency has assumed the responsibilities of identifying opportunities for the Student Advisory Board to succeed by expanding on potential areas for growth and improvement. Project Objective & Overview

5.  Team members participated in an online media scan  Used Google alerts to analyze different industry websites, news outlets, and blogs over a period of time  Used ideas from competitors to create potential strategies Research Plan

6.  Large audience  Various outlets to utilize  Ability to build a large, diverse board  Creative advantage starting from scratch  Student perspective Potential Strengths

7.  Students within CCCAS  Faculty and staff  Ambitious and opinionated students Target Audiences

8.  Represent the students  Promote student interest  Review Policies Key Messages  Blogs  Diversity  Website

9.  Name recognition  Student involvement  Represent the students  Embrace diversity  Set future goals Strategies Overview

10.  Strategy 1: Create name recognition for the CCCAS, more specifically the Student Advisory Board, by using different outlets for communication.  Tactics: -Create T-shirts for SAB -Signs, Posters, Booths in D-Hall -Facebook group -Recognition in The Rotunda -Flyers/Pamphlets

11.  Strategy 2: Encourage target audience to get involved with organization by advertising specific interests to students.  Tactics: -Become a part of a fundraiser or community service program on campus - Open forums to discuss and understand how the students want to utilize SAB. One way to ensure involvement is to have teachers make student attendance an extra credit opportunity.

12.  Strategy 3: It is important for the Student Advisory Board to represent the students by fulfilling their needs through the means of student interaction within the board.  Tactics: -Each major within CCCAS should have one representative on the board who is knowledgeable about their specific study in order to help each individual student -Calls for a closer community and embraces each students’ specific needs according to concentration

13.  Strategy 4: Make sure that each student feels welcomed and supported by embracing diversity.  Tactics: -Hire a diverse crew on the board -Create events for students, faculty, and staff within CCCAS that celebrate all holidays and allow for students with common interests to interact outside of the classroom -Enable and promote the option of studying abroad to a wide range of countries

14.  Strategy 5: Success will be achieved once the organization sets up a strong set of future goals to accomplish that are relevant and beneficial to the students.  Tactics: -Set a goal to have a specific number of students involved with the board and reach it by following through with strategies and tactics previously stated -Create an online website -Create a calendar of expected dates of events and involvement on campus -Create print surveys to be distributed to students in classrooms, cafeteria, etc. questioning their awareness of the board to keep up with progress

15.  Campus events: Immediate  Website: Immediate  Rotunda Recognition: Immediate  Flyers/Pamphlets: Immediate  T-shirts: Spring semester  Facebook group: Spring semester Timeline

16.  To measure awareness: - Send out opinion surveys to students within the CCCAS to get their feedback - Record the numbers of students participating in SAB events over the next four semesters to see if it increases Recommended Assessment