1. © zerofootprint 2005 © Zerofootprint 2007 Top 100 Employers Credit Risk and Capital Management How to save energy reduce greenhouse gas boost your profits improve your brand and engage your employees ! Ron Dembo March, 2007

2. © zerofootprint 2005 © Zerofootprint 2007 Top 100 Employers Imagine… …if you knew the exact environmental footprint of each employee and their family…

3. © zerofootprint 2005 © Zerofootprint 2007 Top 100 Employers Imagine… …how you could then engage employees around environmental issues (reduction of their footprint)

4. © zerofootprint 2005 © Zerofootprint 2007 Top 100 Employers Imagine how you could… offer incentive programs that would be win win win target reduction of corporate footprint reduce costs involve employees attract motivated employees…

5. © zerofootprint 2005 © Zerofootprint 2007 Top 100 Employers Imagine… What an impact you’d have: on your firm on the communities around you on the world

6. © zerofootprint 2005 © Zerofootprint 2007 Top 100 Employers A Big Firm One of our clients has 255,000 employees who touch millions of people ….imagine we knew, in the aggregate, what activities they could engage in that would have the biggest positive impact on the environment

7. © zerofootprint 2005 © Zerofootprint 2007 Top 100 Employers

8. © zerofootprint 2005 © Zerofootprint 2007 Top 100 Employers What you might see (UK)… Over 76% of employees drive more than 10 KM to work Over 65% of employees own homes heated with oil Over 47% of employees fly at least 5 times a year Most employees would buy organic if it was cheaper

9. © zerofootprint 2005 © Zerofootprint 2007 Top 100 Employers Basic Idea 1.What you can’t measure you can’t manage 2.Offer a web based tool for collecting ecological footprint information 3.Incentivize employees to adopt the tool

10. © zerofootprint 2005 © Zerofootprint 2007 Top 100 Employers Here’s how you could make this happen… Give every employee a footprint calculator, give one to each of their kids above first grade.…tailor it to each location (cultural sensitivity) Now collect data on each branch, country etc. (anonymously) showing their collective ecological profile

11. © zerofootprint 2005 © Zerofootprint 2007 Top 100 Employers Credit Risk and Capital Management Over 40% of total North American energy consumption and GHG can be attributed to operating buildings! heat light cooling hot water Another 8% to the materials used Source: Mazria SUV’s = 3%

12. © zerofootprint 2005 © Zerofootprint 2007 Top 100 Employers Imagine a collective impact of a 10% savings in energy Employees that reduce their energy footprint by 10% get special rewards (competitions etc.) I.E. footprint employee of the month, ….enable social networking around environmental footprint by employees…

13. © zerofootprint 2005 © Zerofootprint 2007 Top 100 Employers Imagine how this could all be funded by savings Just look to Ray Anderson’s experience at Interface

14. © zerofootprint 2005 © Zerofootprint 2007 Top 100 Employers Imagine how this would be received by your employees It is clear that environmental issues are high on the agenda of your employees’ concerns. Efforts you make to engage them on this issue will likely be highly regarded

15. © zerofootprint 2005 © Zerofootprint 2007 Top 100 Employers Credit Risk and Capital Management 540 attendees With 1,000,000 employees can save 5,000,000 tonnes CO 2 equals $50,000,000 per year!

16. © zerofootprint 2005 © Zerofootprint 2007 Top 100 Employers Now here is an outrageous idea….

17. © zerofootprint 2005 © Zerofootprint 2007 Top 100 Employers What if we were to aggregate the footprint of each company here?

18. © zerofootprint 2005 © Zerofootprint 2007 Top 100 Employers What if we were to measure the footprint of each Canadian city?

19. © zerofootprint 2005 © Zerofootprint 2007 Top 100 Employers Credit Risk and Capital Management Time for a Challenge…

20. © zerofootprint 2005 © Zerofootprint 2007 Top 100 Employers Credit Risk and Capital Management The goal is to beat zero footprint we will help you measure it!

21. © zerofootprint 2005 © Zerofootprint 2007 Top 100 Employers Credit Risk and Capital Management To learn more to: Zerofootprint.net Zerofootprint Initiatives

22. © zerofootprint 2005 © Zerofootprint 2007 Top 100 Employers The Financial Institution of the Future The End ron.dembo@zerofootprint.net www.zerofootprint.net