1. The Wabi-sabi of business ID Strategy Conference May 18, 2006 Kairos, Inc. presented by Natalia Davis and Russell Redenbaugh Copyright © 2006 Kairos, Inc. All rights reserved worldwide

2. Wabi-sabi view Copyright © 2006 Kairos, Inc. All rights reserved worldwide

3. The Wabi-sabi view: Wabi-sabi is the Japanese aesthetic associated with the tea ceremony. Wabi-sabi exemplifies universal spiritual-philosophical tenets. We are using the Wabi-sabi view to show that value is universal. Copyright © 2006 Kairos, Inc. All rights reserved worldwide

4. Core Belief Copyright © 2006 Kairos, Inc. All rights reserved worldwide

5. Things are either evolving from or devolving back into the nothingness (or) businesses are either increasing or diminishing in value. The Core Belief: Copyright © 2006 Kairos, Inc. All rights reserved worldwide

6. Spiritual Values Copyright © 2006 Kairos, Inc. All rights reserved worldwide

7. Spiritual Values: Truth comes from the observation of nature (or) truth comes from the observation of people. Greatness exists in the inconspicuous details (or) value exists in the anomalies. Beauty can be coaxed out of ugliness (or) abundance and opportunity can arise from scarcity. Copyright © 2006 Kairos, Inc. All rights reserved worldwide

8. State of Mind Copyright © 2006 Kairos, Inc. All rights reserved worldwide

9. State of Mind: Acceptance of the inevitable (or) acceptance of the inevitable cycle of change. Appreciation of the cosmic order (or) appreciation and respect for the “Holy Trinity” of business. Copyright © 2006 Kairos, Inc. All rights reserved worldwide

10. Precepts

11. Precepts: Get rid of all that is unnecessary (or) eliminate waste. Focus on the intrinsic and ignore hierarchy (or) focus on the “just one thing” or core value. Copyright © 2006 Kairos, Inc. All rights reserved worldwide

12. Holy Trinity Copyright © 2006 Kairos, Inc. All rights reserved worldwide

13. Holy Trinity: Shareholders CustomersEmployees Copyright © 2006 Kairos, Inc. All rights reserved worldwide

14. Respect the cosmic order of the “Holy Trinity” of business: Shareholders, Customers, and Employees. Always create value for these three different groups of people. Copyright © 2006 Kairos, Inc. All rights reserved worldwide

15. Value

16. Value: Value lives in the overlap of stories and actions. Value is either evolving or devolving. Follow the footprints of change to see whether value is evolving or devolving. Copyright © 2006 Kairos, Inc. All rights reserved worldwide

19. Time

20. “There is a verse [in the Koran] that says God swears by time. Anything you gain in life, you pay for with your time. Time is the most important thing that has been given to man.” Time: - Shirin Ebadi, Iranian human-rights activist who won the Nobel Peace Prize in 2003. Copyright © 2006 Kairos, Inc. All rights reserved worldwide

22. “Time is the scarcest of all resources. Time is the only non-renewable resource.” Time: - George Gilder, Author and Technology Expert Copyright © 2006 Kairos, Inc. All rights reserved worldwide

24. Time, not money, is the universal currency. We are always trying to get a return on our investment of time. The greatest value is the greatest return on one’s investment of time. Time: Copyright © 2006 Kairos, Inc. All rights reserved worldwide

25. Metrics of Time Copyright © 2006 Kairos, Inc. All rights reserved worldwide

26. Metrics of Time: Time to transact Time to find Time to understand Copyright © 2006 Kairos, Inc. All rights reserved worldwide

27. The Path to Value Copyright © 2006 Kairos, Inc. All rights reserved worldwide

28. We Study: Study people. Design for the “Holy Trinity” of business. Design for return on investment of time. Find metrics and measure. Copyright © 2006 Kairos, Inc. All rights reserved worldwide

29. Thank You Copyright © 2006 Kairos, Inc. All rights reserved worldwide

30. Credits MetaDesign. Special thanks to Bill Hill. R eferences to Wabi-sabi from: –“Wabi-Sabi for Artists, Designers, Poets and Philosophers” by Leonard Koren, Stone Bridge Press, 1994 P hoto Credits : –“Wabi-sabi View”: Image Source/Image Source/Getty Images –“Core Belief”: Dez Pain/Stock.Xchng –“Spiritual Values”: Max Bogaert/Stock.Xchng –“State of Mind”: Michelle Miralles/Stock.Xchng –“Precepts”: John Knill/Digital Vision/Getty Images –“Holy Trinity”: Natalia Davis –“Value”: Grant V Faint/Photodisc Red/Getty Images –Joined circles in the sand #1 & #2: Natalia Davis –“Time”: Dan Price/Stock.Xchng –Japanese temple well and Japanese wish pond: Lars Jensen/Stock.Xchng –“Metrics of Time”: EMiN OZKAN/Stock.Xchng –“The Path to Value”: Eric Audras/Photo Alto/Getty Images –“Thank You”: dlee/Stock.Xchng