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Copyright © 2006 VoEX, Inc. All Rights Reserved1
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2 What is SIP? What is SIP Trunking? Sessions Initiation Protocol Signaling for multimedia sessions over the Internet Setup Modify Tear down
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Copyright © 2006 VoEX, Inc. All Rights Reserved3 SIP is an application-layer protocol SIP trunks can be connected via any Layer 2 protocol What is SIP Trunking? IP TCPUDP H.323SIPRTPDNSDHCP ATMV.90EthernetMPLS AALxPPP SDP SignalingMediaUtility Media Coding Application Layer Transport Layer Internet Layer Physical / Link Layer From: Understanding the Sessions Initiation Protocol, Alan B. Johnson
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Copyright © 2006 VoEX, Inc. All Rights Reserved4 What is SIP Trunking? IP TCPUDP H.323SIPRTPDNSDHCP ATMV.90EthernetMPLS AALxPPP SDP SignalingMediaUtility Media Coding Application Layer Transport Layer Internet Layer Physical / Link Layer SIP = Great Equalizer = Open market = Choice!
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Copyright © 2006 VoEX, Inc. All Rights Reserved5 Brief History of American Layer 1/2 Communications 1880 – 1984: American Bell / AT&T Essentially a monopoly 1948: Cable TV 1969: ARPANET Precursor to the Internet – see Al Gore 1977: MCI allowed to compete (common carrier services) 1977: First cell phone test offering 1982 – 1984: Breakup of AT&T 7 Regional Operating Companies Local service monopoly 1994: U.S. Government releases control of the Internet What is SIP Trunking?
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Copyright © 2006 VoEX, Inc. All Rights Reserved6 VoIP trunks from service providers use SIP for call control and routing Enables IP/SIP connection to carrier IP networks. SIP sets up and tears down calls call is routed via the carrier’s IP network Calls are handed off to a PSTN gateway for the last mile if they are bound for E.164 numbers. On-net calls remain native, “pure” IP What is SIP Trunking?
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Copyright © 2006 VoEX, Inc. All Rights Reserved7 What is SIP Trunking? Service Provider Broadband IP network Enterprise SIP Trunk Other IP network SIP + ENUM PSTN TDM
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Copyright © 2006 VoEX, Inc. All Rights Reserved8 Global Managed Service Provider Pure VoIP peering Infrastructure Carrier-grade Super Registry ENUM and PSTN phone numbers Connecting any-to-any TDM, IP and Hybrid carriers. About VoEX
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Copyright © 2006 VoEX, Inc. All Rights Reserved9 Blue Chip Customers
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Copyright © 2006 VoEX, Inc. All Rights Reserved10 Why SIP Trunking? Save Money Today Take Advantage of SIP-enabled Applications Ready for Prime Time
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Copyright © 2006 VoEX, Inc. All Rights Reserved11 Save Money Today Lower toll charges One-time charge for on-net termination Calls routed to the closest gateway for PSTN termination – may only incur local termination rates Highly competitive rates for off-net domestic and international PSTN termination One unified network for voice and data circuits Reduced trunking costs Reduced hardware costs Efficient personnel usage Other Cost-reduction Methods Why SIP Trunking?
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Copyright © 2006 VoEX, Inc. All Rights Reserved12 SIP-enabled Applications Voice, Video, Multimedia Desktop integration (Outlook) Presence Follow-me services “Dial Out” “Peered” across network Why SIP Trunking?
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Copyright © 2006 VoEX, Inc. All Rights Reserved13 Global Managed Service Provider Pure VoIP peering Infrastructure Carrier-grade Super Registry ENUM and PSTN phone numbers Connecting any-to-any TDM, IP and Hybrid carriers. About VoEX
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Copyright © 2006 VoEX, Inc. All Rights Reserved14 SIP Trunking ROI Analysis Investment Requirements IP PBX SIP Firewall SIP Gateway
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Copyright © 2006 VoEX, Inc. All Rights Reserved15 IP PBX ROI “Internal” ROI Internal Wiring Moves, Adds, Changes Administration Applications “External” ROI Trunking Costs TDM: Trunk vs. Extensions IP: Requisite bandwidth Termination Costs TDM: Local, long-haul contracts IP: On-net transaction fee, On-net termination revenue, highly- competitive PSNT termination, often based on local termination rates SIP ROI Analysis
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Copyright © 2006 VoEX, Inc. All Rights Reserved16 SIP Gateway (TDM Origination) “External” ROI Trunking Costs TDM: Trunk vs. Extensions IP: Requisite bandwidth Termination Costs TDM: Local, long-haul contracts IP: On-net transaction fee, On-net termination revenue, highly- competitive PSNT termination, often based on local termination rates Why SIP Trunking?
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Copyright © 2006 VoEX, Inc. All Rights Reserved17 SIP Trunking ROI – Based on Real Customers
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Copyright © 2006 VoEX, Inc. All Rights Reserved18 Actual customer savings: 15% - 50% Breakeven: 0 – 90 days ROI (cost-savings/cost) Depends on timeframe selected for savings 12% - 53%, first year SIP Trunking ROI
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Copyright © 2006 VoEX, Inc. All Rights Reserved19 Global Managed Service Provider Pure VoIP Peering Infrastructure Carrier-grade Super Registry ENUM and PSTN phone numbers Connecting any-to-any TDM, IP and Hybrid carriers. About VoEX
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Copyright © 2006 VoEX, Inc. All Rights Reserved20 Thank You Bill Cartmill Director Business Development bcartmill@voex.com About VoEX
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