1. © 2010 MediaMind Technologies Inc. | All rights reserved Tier2: advanced training Pre requisite – Training zone Media - beginner Advanced Tag Settings

2. © 2010 MediaMind Technologies Inc. | All rights reserved ▸ Placement Tag Types ▸ Friendly VS un-friendly ▸ Third Party Tracking and Tokens ▸ Advanced Tag settings ▸ Tag breakdown Agenda

3. © 2010 MediaMind Technologies Inc. | All rights reserved Placement Tag Types JavaScript - JavaScript type tag used in most implementations Iframe Tag - JavaScript type tag used when the tag is served inside an existing iframe on the publisher page (with exception of friendly iframes) Create Iframe Tags - Iframe type tag used when the tag is served in side a mediamind created iframe.

4. © 2010 MediaMind Technologies Inc. | All rights reserved JavaScript Tag

5. © 2010 MediaMind Technologies Inc. | All rights reserved IFrame Tag Ifrm =1 : indicates ad is served inside an iframe, the iframe needs to belong to a domain other then that of the publishers ifl = /eyeblaster/addineye_v2.html: indicates the location where the iframe busterfile is located, if not entered in the tag the iframe location will be set to the default which is /eyeblaster/addineye_v2.html

6. © 2010 MediaMind Technologies Inc. | All rights reserved Create IFrame Tag Ifrm =2 : indicates that the tag served is of an IFRAME type. ifl = /eyeblaster/addineye_v2.html: indicates the location where the iframe busterfile is located, if not entered in the tag the iframe location will be set to the default which is /eyeblaster/addineye_v2.html

7. © 2010 MediaMind Technologies Inc. | All rights reserved Friendly VS un-friendly ▸ Friendly IFRAME http://www.mysite.com Iframe location is in the same domain as as the parent page. Cross scripting can be done between the iframe and the parent page without any restrictions. e Iframe loc = /iframe/myIframe.html In the event a mediamind tag is served in a friendly iframe, A secret tag needs to be used when serving the tag to the publisher var inDapIF = true or var inFIF =true.

8. © 2010 MediaMind Technologies Inc. | All rights reserved Friendly IFrame Tag example var inDapIF =true;

9. © 2010 MediaMind Technologies Inc. | All rights reserved Friendly VS un-friendly ▸ Un-friendly IFRAME http://www.mysite.com Iframe location is in a different domain to the parent page. Cross scripting can’t be done between the iframe and the parent page. The parent has permission to access the child iframe only In the event a mediamind tag is served in an un-friendly iframe, the addineye_v2.html iframe buster file needs to be placed on the parent domain when serving expandable and out of banner ads. Iframe loc =http://www.yoursite.com/iframe/ myIframe.html

10. © 2010 MediaMind Technologies Inc. | All rights reserved Un-friendly IFrame Tag example

11. © 2010 MediaMind Technologies Inc. | All rights reserved Third party Tracking and Tokens ▸ Site impression tracking should only be used for OOB ads. ▸ Click tracking token will populate NCU parameter ▸ Cache busting token will populate ORD

12. © 2010 MediaMind Technologies Inc. | All rights reserved Advanced Tag Settings ▸ Advanced Tag settings can be used to alter the default serving state of an ad ▸ Popular settings are: Download mode : 1 = polite, 3 = unpolite strWmode : set wmode of banner element panelsWMode : set wmode of panel elements gEbEyeDivRefElement : relocates eyeDiv element above appointed element gstrEbDisplayPos : used when needing to break out of nested iframes gstrEbPreLoadScripts : apply preload custom script NB: Advanced tag settings can not be applied when using create iframe Tags

13. © 2010 MediaMind Technologies Inc. | All rights reserved Advanced Tag Setting examples var gEbBAd = new Object(); gEbEyeDivRefElement = "banner"; gEbBAd.panelsWMode = "window"; var gstrEbPreLoadScripts = "setAjaxTrue_all.js";

14. © 2010 MediaMind Technologies Inc. | All rights reserved Breakdown of In Banner Javascript Tag cn (command name) : type of ad being served – rsb (rich standard banner) c (code) : type of ad being served by code – 28 (rich standard banner) pli (placement id) : id of the placement being served PLUID(cdn): content delivery network – 0 is mediamind, 45 msn e (escape no script): escape no script 0 = no 1 = yes w (width): width of the ad being served h (height): height of the ad being served) ord (cache busting): random number used for cachebusting NCU (network click URL ): publisher click tracker placed between $$ $$ symbols ifrm(iframe) :indicates iframe state 0=no iframe, 1 =serve in iframe 2=create iframe tag ifl (iframe location) : location of addineye_v2.html iframe buster file z (zIndex) zIndex of eyeDiv

15. © 2010 MediaMind Technologies Inc. | All rights reserved Breakdown of Out of Banner Javascript Tag var gnEbMinZIndex = 10000; var gfEbInIframe = true; var gEbAd = new Object(); gEbAd.nFlightID = 2141078; gnEbMinZIndex : zIndex of eyeDiv gfEbInIframe : true, false – tag served in iframe gEbAd: ad object definition gEbAd.nFlightID : placement id

16. © 2010 MediaMind Technologies Inc. | All rights reserved Breakdown of Tracking Pixel Tag Impressions Tracker: http://bs.serving- sys.com/BurstingPipe/adServer.bs?cn=tf&c=19&mc=imp&pli=3359367&PluI D=0&ord=[timestamp]&rtu=-1 > Click Tracker: http://bs.serving- sys.com/BurstingPipe/adServer.bs?cn=tf&c=20&mc=click&pli=3359367&Pl uID=0&ord=[timestamp] cn (command name) tf: Tracking flight c (code) 19 : Tracking Flight mc = imp, click : track impressions or click pli (placement) placement id plu (cdn) ord (random number) rtu (return tracker) -1 return image, can use a URL to redirect to instead of landing page url

17. © 2010 MediaMind Technologies Inc. | All rights reserved Thank you!