1. TOURIST BEHAVIOR PATTERN AND MARKET PROFILES
Japanese
more than 12 million travelers a year
less than 3% visit the Philippines
travel in package tours
More repeaters than first timers
Speak very little English
Wants Japanese food
4 to 5 days program only
Average age of travelers in their early 40’s

2. Cont.. Japanese Tipping is not practiced in Japan
Considers Philippines value for money
Loves Philippines seafood
Very safety-conscious (peace and order)
Time and health conscious
Office ladies newest travel trend setter
Workaholics, bath-consciousness, groupism, consensus mindedness, face-consciousness Epicurean dependency, ceremonial animal, defenseless Japanese, modest people

3. Koreans More are now traveling Usually on multi-destination packages
More male than female travelers
Travel in package tours
Speak very little English
Wants Korean food
4 to 5 days program only
Average age of travelers in their 50’s
Tipping is not practiced in Korea
Loves Philippine seafood
Very safety, time and health conscious

4. Taiwanese
More are traveling every year with their fast economic development
More male than female travelers
Travel on package tours
Speak very little English
Wants Chinese food
4 to 5 days program only
Tipping practiced and pre-oriented
Loves Philippine seafood
Very safety, time and health conscious
Love to shop for Philippine specialties/delicacies

5. Hong Kong Travel in cheap package tours with high hotel standards
Count every centavo
Very meticulous with Chinese food without coconut oil
Up to 6 days program
Average age of travelers in their 30’s
Tipping is pre-oriented in Hong Kong

6. Cont…Hong Kong Considers Philippines value for money
Loves Philippine seafood
Very safety, time and health conscious
Go shopping in big department stores

7. Singapore Travel in cheap package tours with high hotel standards
Count every centavo
Speak English
Love to eat hot and spicy foods – check no beef or pork?
Up to 5 days tour program
Average age of travelers in their 40’s
Conscious in tipping

8. Cont… Singapore Loves Philippine seafood
Very safety conscious ( peace and order)
Time and health conscious
Go shopping in big department stores
Buys a lot of Philippine specialties & delicacies
Always compare host country with home

9. Malaysian, Indonesians
Love to travel in package tours if ethnic Chinese
Speak English
Love chilies and spicy foods – no pork?
Up to 6 days program
Average age of travelers in their 40’s
Knows how to tip
Considers Philippines value for money

10. Cont… Malaysians, Indonesians
Love Philippine seafood
Very safety, time and health conscious
Go shopping in big department stores
Buy lots of Philippine specialties and delicacies

11. Thais Do not speak English Travel on multi-destination package tour
Chilies & spicy food is their main concern in dining – no beef?
Tipping is pre-oriented
Travelers basically ethnic than Chinese
Travelers in their 50’s

12. Central Asia & China Mainland Chinese
Travel in package tours with regular hotel standards but expect amenities in 3 stars hotel rooms like what they have in China
Count every centavos
Speak very little English
Very meticulous with Chinese food
Up to 6 days program
Average age of travelers in their 50’s

13. Cont… Mainland Chinese
Tipping is pre-oriented
Considers Philippines value for money
love Philippine seafood
Very safety, time and health conscious
Usually have local Chinese contacts or association for their activities

14. Indians Travel in cheap package tours with high hotel standards
Count every centavo
Speak very accented English
Very meticulous with food – chilies & curries – no beef?
Up to 6 days program
Average age of travelers in their 40’s

15. Cont… Indians Tipping is on a case-to-case basis
Considers Philippine value for money
Love Philippine seafood
Very safety, time and health conscious
Go shopping under the bridge (Quiapo)

16. EUROPEAN MARKET British
Travel in package tours with high hotel standards
Count every centavo
Up to 15 days
Average age of travelers in their 50’s
Knows how to tip
Considers Philippines value for money
Love Philippines seafood

17. Cont…British Very safety, time and health conscious
Go for beach holidays and love the sun
Lager drinkers
Quite eccentric (odd behavior)
Love to play with words in speaking

18. French Travel in package tours with high hotel standards
Up to 15 days program
Nationalistic – speak French even if they know how to speak English
Average age of travelers in their 40’s
Knows how to tip
Considers Philippines value for money

19. Cont… French Very safety, time and health conscious
Go for beach holidays & love the sun
Gastronome
Wine should always be available in their meals

20. Germans Travel in package tours Knows very little English
Wants to do what the locals do
Up to 3 weeks program
Average age of travelers in their 50’s
Knows how to tip
Make sure everything mentioned in the brochure is included in the package

21. Cont… Germans Considers Philippines value for money
Love Philippine beer and more on meat than seafood
Very time conscious
Go for more cultural aspect of the tour

22. Italians Travel in package tours Knows very little English
Wants to do what the locals do
Up to 3 weeks program
Average age of travelers in their 50’s
Knows how to tip
Considers Philippines value for money

23. Cont… Italians Love Philippine beer and prefer more meat than seafood
Very time conscious
Sun lovers
Go for more cultural aspect of the tour
Be sure to include every detail of a tour as per itinerary

24. EASTERN EUROPE Filthy rich to those who can afford to travel
Very particular about their shopping
Like most Germans – beer is their water
Very time conscious of other people but not themselves
Speak English

25. Middle East Arabs Travel individually Speak English
Accommodations with cooking facilities
Very generous with tips but only while supply lasts
Average age of travelers value for money
Love Philippines seafood

26. Cont… Arabs Considers Philippines value for money
Love Philippine seafood
Very safety ( peace & order)
Time is relative, they’re on vacation
Be sure to arrange payment before service
Many have not seen rain at all

27. Israeli Travel in groups Very daring ( safety if an important concern)
Very particular about the food they eat
Do not expect to give any tip
Be prepared to haggle up to the last cent on optional tours
Time conscious
Always looking for a bargain and business opportunities

28. Africa Travel individually Stays in pension and 3 star-hotel
Very daring with safety concern
Very particular about the food they eat
Don’t expect to give any tip
Haggling for the cheapest price for optional tours
Always looking for a bargain & business opportunities

29. NORTH AMERICA CANADIANS & AMERICANS More senior travelers
Travel in package tours
More repeaters than first timers/war memorials
Wants continental food/mcdonald’s & diners type of food or classy
4 to 5 days program only

30. Cont…Canadians/Americans
Tipping is 19-15% by practice
Considers Philippine value for money
Love Philippine seafood
Very, safety, time & health conscious
Wants everything like home, - hot & cold showers, aircon rooms, no pests or insects in the room, everything must work

31. South America More couples as travelers Travel in package tours
More first timers
Speak Spanish or Portuguese
Wants meat as main course
4 to 5 days program only
Average age of travelers in their 50’s

32. Cont… South America Generous in tipping
Considers Philippine value for money
Very safety, time and health conscious

33. Central America More couple travelers Travel in package tours
More first timers
Speak Spanish or Portuguese
Wants meat as main course
4 to 5 days program only
Average age of travelers in their 50’s
Generous in tipping
Very safety, time & health conscious

34. Australians & New Zealanders
FIT travelers
Wants to do what the locals do
Tips are given based on service rendered
Beer drinkers
Considers Philippines value for money
Shoppers of essential goods and very few handicrafts
Good, clean beds in rooms are ok

35. Pacific Islanders Looks very much like us
Go for cosmopolitan lifestyle
Island type of cuisine will do ( fish & coconuts)
Shopping for essentials – go for big department stores
Look for value accommodation

36. Filipinos Big tippers Easier to relate with Happy go lucky Fun lover
Go for good accommodations, low-end budget
Loves good food
Music lover
Afraid of getting tan – hates the sun
Love to be pampered, love bargains