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Published byDonald Palmer Modified over 9 years ago
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MGT/411
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Rise in food production Decrease in mid-year revenue Negative Impact on over-all budget
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Propose fix rate for raw goods o Allows more control over spending o Eliminates unexpected costs spikes Develop a new line of products o New target audience o Supplemental funding source
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Increase Loyalty and Profitability of Consumers Advertising Forecasting
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Merchandise selection and pricing Increased efficiency Reduced cost Meeting customer expectations
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Price increase for whole grain o Drought conditions o Wheat bread now leads white in sales Demand rise for seafood o Diet conscious o Popularity of sushi
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Protect Profit Margins Budget for the future more effectively Plan future sales and promotions.
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Set and maintain a schedule Review areas of: success success improvement improvement Where are we now? Where do we want to go?
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Strategic Planning Organize Trends Control situations
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Goldsborough, M (2009, September 3) How to carry out a Strategic Review. Retrieved from http://www.goldsbrough.biz/strategic-review/ Pricing lessons from New England's lobster glut. (2012, August 9). Harvard Business Review. Retrieved from http://blogs.hbr.org/cs/2012/08/pricing_lessons_from_new_engla.html Schmidt, J. C., & Laycock, M. (2011). Theories of Strategic Planning. Retrieved from http://healthknowledge.org/uk/public-health-textbook/organisation-management/5d-theory- process-strategy-devolopment/strategic-planning
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