2. Effects of Oil Spill Beach and Oceans related activities Wildlife related activities Dining and seafood

3. BP response 25 Million to Florida 15 Million to Louisiana, Mississippi, Alabama (BP)

4. Alabama 26% drop in guests (4.6 to 3.4 million visitors) 600 million in lost revenue 10,000 lost jobs Recovery – Large social networking project “We have seven people working in shifts. We try to be available from 6am to midnight, 7 days a week” (Alabama Gulf Coast Facebook Fan Page) – 31,838 Facebook fans – 5,257 Twitter followers (Alabama Coastal Resiliency Coalition)

5. Florida Primary Markets: Beach recreation and sport fishing Perception of oil spill – EPA only guaranteed oil free beaches for 3 day periods (NYTimes) Reality of oil spill – “The National Oceanic and Atmospheric Administration (NOAA) announced today that a new analysis shows Southern Florida, the Florida Keys, and the East Coast are unlikely to experience any effects from the remaining oil on the surface of the Gulf as a result of the Deepwater Horizon oil spill.” (Florida Department of Environmental Protection ) Recovery – Add Campaign

6. Louisiana Large majority of Louisiana tourism market comes from New Orleans – Primary Markets: Seafood, ocean recreation, wildlife New Orleans already hurt from Katrina – Tourism levels were not expected to return to normal (24.8 million visitors) until 2013 (University of New Orleans) Recovery – Add campaign to address misconceptions about seafood and beach safety

7. Sources http://www.bp.com/genericarticle.do?categoryId=2012968 &contentId=7062187 http://www.bp.com/genericarticle.do?categoryId=2012968 &contentId=7062187 http://www.crt.state.la.us/TOURISM/RESEARCH/Document s/2009-10/2009%20Forecast.pdf http://www.crt.state.la.us/TOURISM/RESEARCH/Document s/2009-10/2009%20Forecast.pdf http://www.nola.com/news/gulf-oil- spill/index.ssf/2010/10/united_effort_sought_to_promot.h tml http://www.nola.com/news/gulf-oil- spill/index.ssf/2010/10/united_effort_sought_to_promot.h tml http://www.nytimes.com/2010/05/20/science/earth/20tou rism.html http://www.nytimes.com/2010/05/20/science/earth/20tou rism.html http://www.dep.state.fl.us/deepwaterhorizon/files/073010 _noaa_florida.pdf http://www.dep.state.fl.us/deepwaterhorizon/files/073010 _noaa_florida.pdf http://www.gulfshores.com/stats/AARC%20Oil%20Spill%20 Response.pdf http://www.gulfshores.com/stats/AARC%20Oil%20Spill%20 Response.pdf