1. “At Olive Garden, we promise that when you're here you're family”

2. Front Façade Inside View

3. Mission statement

4. Company Summary

5. Overview of products “P”

6. Overview of promotion “P”

7. Overview of Place “P”

8. Overview of Price “P”

9. Careers or People “P”

10. Target Market

11. Product Mix: All different products that a company makes or sells.

13. Product Line: A group of closely related products manufactured or sold by a business.

14. Special: ⁻Soups and Salads ⁻Entrees ⁻Desserts

15. Lunch: ⁻ Appetizers $5.00-10.00 ⁻ Soups and Salads ⁻ Grilled Sandwiches ⁻ Pizza

16. Dinner: ⁻Appetizers ⁻Soups and Salads ⁻Pizzas ⁻Classic recipes ⁻Beef and pork ⁻Filled Pastas ⁻Chicken and Seafood

17. Kid’s Menu: ⁻Macaroni and Cheese ⁻Cheese Ravioli ⁻Chicken Fingers ⁻Cheese or Pepperoni Pizza ⁻Pasta ⁻Chicken ⁻Fish and Seafood

18. Desserts: ⁻ Tiramisu ⁻ White chocolate Raspberry cheese cake ⁻ Lemon crème cake ⁻ Black tie mousse cake ⁻ Triple chocolate strata ⁻ Zepoli ⁻ Warm apple crostata ⁻ Dolcini

19. Beverages: ⁻Non-Alcoholic Beverages ⁻Specialty Cocktails ⁻Wines ⁻Beer

20. Olive Garden Prices: Bruschetta: $6.65 Shrimp Scampi Frita: $8.65 Caprese Flatbread: $6.95

21. Distribution Intensity: Retailer

22. Product Depth: The Items offered within a product line.

23. Specials Example of Product Depth

24. Product Width: The different product lines.

25. Example of Width: DessertsBeveragesSpecialsLunch Dinner Kid’s Menu

26. Direct Competitors: Carrabba’s Sammios Maggiano’s Little Italy

27. Indirect Competitors: Food Lion Grocers Bahama Breeze Smokey Bones

28. Promotion: To advertise a product or service

29. 5 P’s of Marketing: Product- Food(Pasta, Pizza, Lasagna) Price- (Reasonable to mid way price) Promotion- Discounts on gift cards and printable coupons Physical Distribution- Supplier, manufacturer, wholesaler, retailer, customer People- Middle class, “Everyone”

30. Resources: http://www.businesstoolchest.com/ articles/data/20040220194417.shtml http://easybib.com/ http://www.wikinvest.com/stock/Buf falo_Wild_Wings_(BWLD) http://www.olivegarden.com/ http://bethscoupondeals.blogspot.co m/2011/09/olive-garden- promotions-and-specials.html

31. Stephanie Van Pelt Demetrius Leach Sonia Lopez