1. Components of an Outstanding Marketing System Presented to: El Marinero Mexican Seafood

2. Component 1: Strategic Plan You must know who your market is and have a plan to reach them After spending over $700 million on TV ads, Amazon President Jeff Bezos said “ probably over half of that money was wasted. ” “ The biggest waste in marketing is spending money on activities that reach the wrong audience ” Eran Livneh, MarketingProfs.com

3. Component 2: Marketing Outstanding Marketing brings prospects to you “ It is easy to judge your marketing. How many people are looking for you? ” David Ogilvy “ I am the world's worst salesman, therefore, I must make it easy for people to buy. ” F. W. Woolworth

4. Component 3: Acquisition Systems Marketing is useless without Acquisition “ It used to be that people needed products to survive. Now products need people to survive." Nicholas Johnson “ If you are in business you are in sales. Period. ” Robert Kiyosaki

5. Component 4: Retention Systems It costs 5 times more to attract a new customer than to keep one "One customer, well taken care of, could be more valuable than $10,000 worth of advertising. “ Jim Rohn "The purpose of business is to create and keep a customer." Peter Drucker

6. Component 5: Testing In today’s competitive market you must constantly test & modify “ Test fast, fail fast, adjust fast.” Tom Peters “It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.” Charles Darwin

7. Research Findings

8. Thousands of Prospects are Looking for your Products (c) Copyright & Disclaimer 1998-2007 Rivergold Associates Ltd KeywordSearchesPredict 24 hrs san antonio restaurants3765 san antonio restaurants for receptions610 san antonio mexican restaurants610 restaurants in san antonio58 best restaurants san Antonio Texas58 restaurants in san antonio texas47 san antonio entertainment47 restaurants in san antonio tx47 mexican restaurant caterers san antonio35 san antonio texas entertainment35 san antonio mexican restaurant35 best restaurants in san antonio35 san antonio mexican restaurant delivery23 best seafood in san antonio23 restaurants near san antonio airport23 Mexican restaurant san Antonio23 Total Searches For Just These:91154

9. El Marinero Cannot Be Found, Yet!

10. Results of El Marinero Internet Business Analysis ComponentScore Strategy15 Marketing12 Acquisition14 Retention 10 Testing 7 Overall58 Scale 93-105 Excellent 80-92Good 66-79Fair 0 - 65Poor