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Is the Juice Worth the Squeeze?

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Presentation on theme: "Is the Juice Worth the Squeeze?"— Presentation transcript:

1 Is the Juice Worth the Squeeze?
Bruce Heterick, JSTOR Andrew Wells, UNSW Australia

2 Outline The Library perspective The Content provider perspective

3 Transformation of discovery
From metasearch To web-scale index based Send a query to a (limited) number of targets Compile the results Z39.50 Slow performance Send query to an index Index contains metadata from a very large number of content providers Link to content

4 What were the goals and why
Lots more stuff for users available Continual move to an access model, not an acquisition one Early web sites not easy for users to navigate Search engines leaping ahead of libraries

5 UNSW web site a decade ago

6 web site

7 website

8 2012 website Google-like, driven by Primo No separate catalogue

9

10 The squeeze is considerable
Lots of effort Lots of experimentation Human resources Financial resources Source: makeuptutorials.com

11 The juice? What to measure Quantity? Quality? Audiences?
Source: abc.net.au

12 Growth is growing

13 Seasonal use shows growth

14 Locating information on a topic

15 Known searching

16 Finding new stuff in area of research

17 Outcomes from 2013 deep-dive
Subject metadata matters … a lot Libraries don’t spend enough time configuring their system for implementation Publishers/content providers don’t spend enough time on their data syndication, including how that data is received and used Image via Google 2013 Charleston Conference Plenary: Re-visiting Plato’s Cave

18 Outcomes from 2013 deep-dive
Culled customer lists to JSTOR participants worldwide for EDS (EBSCO), Primo (Ex Libris), WorldCat Local (OCLC), and Summon (Serials Solutions/ProQuest) Looked at average content access per month for each JSTOR Class for 12 months prior/post implementation date JSTOR average usage change for all higher education (August 2009 – September 2013): -0.7%

19 WHAT DRIVES ACTUAL USAGE at JSTOR?

20 WHAT DRIVES ACTUAL USAGE at JSTOR?
Referrer Domain Oct-2013 to Sep-2014  JSTOR 47,935,547 Google Web Search 19,436,834 Google Scholar 13,326,864 Self Referrer 12,780,048 serialssolutions.com 6,053,272 exlibrisgroup.com 1,943,766 ebsco.com 751,229 ebscohost.com 704,821 bing.com 589,064 libguides.com 551,929 worldcat.org 452,376 calstate.edu 401,643 scholarsportal.info 373,191

21 Collective responsibility and commitment
Discovery Service Providers Publishers/Content Providers Libraries

22 Quick reference guides

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