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Sustainable Development Research Forum Household Recycling Incentives Dr Ryan Woodard.

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Presentation on theme: "Sustainable Development Research Forum Household Recycling Incentives Dr Ryan Woodard."— Presentation transcript:

1 Sustainable Development Research Forum Household Recycling Incentives Dr Ryan Woodard

2 Sustainable Development Research Forum Structure Introduction Sussex Incentives project Examples and results Government strategy

3 Sustainable Development Research Forum Municipal waste recycling rate in England (source DEFRA)

4 Sustainable Development Research Forum Waste Strategy for England 2007: target 40% recycling by 2010 How achieve?? March 2005 DEFRA launched £3.1 million pilot study to evaluate the effectiveness in a range of incentives to encourage recycling

5 Sustainable Development Research Forum Councils working in partnership

6 Sustainable Development Research Forum Four project themes Nov 05-Feb 06 Vouchers Shop voucher Leisure voucher Community Community competitions Island school communities

7 Sustainable Development Research Forum Shop voucher schemes Shop vouchers  Methods  Results  Key findings

8 Sustainable Development Research Forum Voucher projects Reward households that took part in recycling with vouchers that could be redeemed at local shops/leisure facilities

9 Sustainable Development Research Forum Project overview AuthorityHouseholds in pilot IncentiveRedeemable Worthing1,003£2.50 at Green House, 50p at local shops Local shops, Green House 969£2.50Green House Arun574£1.25Shops 53175p plus extra 50p if container more than one third full Shops Eastbourne84550pShops 719£1Shops Wealden80025p, 75p or £1.25 depending on overall performance Shops 22725p, 75p or £.125 depending on performance of all flats Shops

10 Sustainable Development Research Forum Key findings from all shop schemes 2-15% increases in participation Higher value – more effective Proximity and type of shops important Residents wanted more choice Retailers positive Resources required ‘No one size fits all’ solution….

11 Sustainable Development Research Forum AreaHam SouthHam North Households in pilot 574531 IncentiveAwarded voucher for recycling £1.25 for local shops Awarded voucher for recycling 75p plus extra 50p if placing out >1/3 container Arun

12 Sustainable Development Research Forum Arun participation

13 Sustainable Development Research Forum Arun redemption (77% fixed/64% variable)

14 Sustainable Development Research Forum Arun summary 13-20% increase in set out 12-15% increase in participation 72% redemption £1.25 right order of magnitude Shops located nearby and popular with residents Overall successful

15 Sustainable Development Research Forum Worthing AreaCastleSelden Households in pilot 1,003969 Incentive£2.50 Green House 50p at shops £2.50 at Green House

16 Sustainable Development Research Forum Green House

17 Sustainable Development Research Forum Green House

18 Sustainable Development Research Forum Worthing participation

19 Sustainable Development Research Forum Worthing summary Both areas saw 3% increase in participation 43% voucher redemption In Castle – 93% of vouchers redeemed at shops for a lower value Residents wanted more choice

20 Sustainable Development Research Forum Four project themes Nov 05-Feb 06 Vouchers Shop voucher Leisure voucher Community Community competitions Island school communities

21 Sustainable Development Research Forum Leisure vouchers Same concept as shop vouchers though residents given discounts on leisure activities Promoting healthy lifestyles

22 Sustainable Development Research Forum Key findings from leisure schemes 1-21% increase in participation Big variations in performance Levels of redemption low Popular with specific demographics

23 Sustainable Development Research Forum Mid Sussex AreaWedsThurs Households in pilot 7101208 Incentive3 vouchers worth a swim – awarded on a household basis

24 Sustainable Development Research Forum Mid Sussex participation

25 Sustainable Development Research Forum Why Wednesday round better? Feedback Weds %Thurs % Residents that had heard of scheme 7970 Residents that saved up vouchers 5341 Residents that thought the scheme was a good idea 6149

26 Sustainable Development Research Forum Wed Thu

27 Sustainable Development Research Forum Four project themes Nov 05-Feb 06 Vouchers Shop voucher Leisure voucher Community Community competitions Island school communities

28 Sustainable Development Research Forum Three way competitions Three communities compete against each other Increases in recycling rewarded Group funding – Public announcements of 1 st, 2 nd, 3 rd prizes each month (£400, £200, £100) An organising body: Housing association (HA) Parish Council (PC)

29 Sustainable Development Research Forum Method Baseline data collected (Participation rates/volumes) Schemes presented in person to HAs/PCs Assistance offered for dissemination Introductory fliers delivered to households Scheme posters provided Trial data collected Newspapers notified and updated HAs/PCs expected to do more!

30 Sustainable Development Research Forum Three way village competition

31 Sustainable Development Research Forum Variation of volumes collected in housing blocks

32 Sustainable Development Research Forum Three way competition schemes Villages were not effective! But already had 60%+ participation Clear effects in some flats: -Two flats did well against controls -Halton showed least improvements but always had highest volume per household It seems that closer communities perform better Communities already performing well may need different schemes

33 Sustainable Development Research Forum Four project themes Nov 05-Feb 06 Vouchers Shop voucher Leisure voucher Community Community competitions Island school communities

34 Sustainable Development Research Forum School community schemes Get local community to work for group benefit (their schools) £50-£200 per month released for 4 months to local schools – amounts depending on recycling increases in the whole community

35 Sustainable Development Research Forum Schemes “Islands” of recycling boundaries: Lewes; kerbside scheme - plastic, paper, tins, cans (weight) Rother; bring banks of village - plastic and paper (volumes) Sompting; village glass(bring bank and kerbside) (weight)

36 Sustainable Development Research Forum Method Baseline measurements taken Every household in town/village leafleted Newspapers notified Trial measurements taken Results announced monthly - but this step needs more work! Cheques issued!

37 Sustainable Development Research Forum Variation of recycling tonnages collected in Lewes town

38 Sustainable Development Research Forum Variation of recycling tonnages collected in Rother

39 Sustainable Development Research Forum Conclusions These types of school schemes can be effective, with the town of Lewes increasing recycling overall by 17% Community spirit seems to be an important element for greatest success

40 Sustainable Development Research Forum Outputs Conference in partnership with RRF 2 reports Papers at Warmnet & Waste 2006 M.K. Harder and R. Woodard (2007) Systematic studies of shop and leisure voucher incentives for household recycling. Resources, Conservation & Recycling, 51, 4, 732-753 Invited by DEFRA to interrogate the results from all the pilots funded and fed into developing the Waste Strategy

41 Sustainable Development Research Forum Overall recommendations Vouchers need to be over £1 Shops or facilities where vouchers can be redeemed must be within half a mile or a major retailer Schemes more successful in lower achieving areas Rewards based on individual recycling practice work better

42 Sustainable Development Research Forum Overall recommendations Most successful community projects in areas where there is a strong community identity/cooperative community group Projects designed to run for several months

43 Sustainable Development Research Forum Waste Strategy for England 2007 Consultation proposal: Waste financial incentive with net neutral impact upon local residents (i.e. “the scheme must not increase the amount residents as a whole pay to their local authority”) Local authorities flexible to choose exact nature of scheme Closes 16 th August

44 Sustainable Development Research Forum Thank you Visit: www.brighton.ac.uk/WERG E-mail: rw95@brighton.ac.uk

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