2. Design Guidelines Guidelines to help avoid common presentation mistakes

3. 5/25/2015Hale - Huff - Patience 2 Design Guidelines Simplicity is your friend Lots of white Organized Path for the eye Rule of seven Color and contrast Typography Content

4. 5/25/2015Hale - Huff - Patience 3 Simplicity is your friend `Content `Content is center stage  Draw  Draw attention to presentation, not special effects  Text  Graphics  Sound  Background iColorsiColorsiColorsiColors eConsistency eConsistency - slides, bullets, fonts

5. 5/25/2015Hale - Huff - Patience 4 Simplicity Is Your Friend Content (and speaker) is center stage Draw attention to presentation, not special effects – Text, graphics and background – Sound Colors Consistency - slides, bullets, fonts

6. 5/25/2015Hale - Huff - Patience 5 Lots of White Space Too much filler will overwhelm the viewer Makes your eyes tired – You won’t bother to read it If you have a lot of information to share in a slide, consider either using PowerPoint to display the point and you discuss it, or break things up in to several slides You need a place for the viewer to focus on as you discuss a point - otherwise, he or she could just read it themselves...

7. 5/25/2015Hale - Huff - Patience 6 Lots of White Don’t want to overwhelm audience Place for focus Keep things short Break up into several slides

8. 5/25/2015Hale - Huff - Patience 7 Organized Audience feels movement to a conclusion Easy to see progress Pace of slides (rehearse) Too fast, exhausts them Too slow, put them to sleep

9. 5/25/2015Hale - Huff - Patience 8 Path for the Eye Oh, boy, another class… Confusing PowerPoint Presentation I survived …  This versus This (nothing dominant)  class… Oh, boy, another I feel so informed!

10. 5/25/2015Hale - Huff - Patience 9 Rule of Seven Thou shall not use more than SEVEN lines Thou shall not use more than SEVEN words per line

11. 5/25/2015Hale - Huff - Patience 10 Color Green Green Growth and movement Blue Blue Calm Red Red Power, energy, danger One to three colors is PLENTY Yellow Yellow Positive Purple Purple Spiritual Brown Brown Neutral

12. 5/25/2015Hale - Huff - Patience 11 … And Contrast Light background Black Red Orange Green Blue Purple Yellow White Yellow Orange Green Red Blue Purple Dark background

13. 5/25/2015Hale - Huff - Patience 12 Colors for Presenting Dark Room – dark background Light Room – light background 35 mm slides – dark background Overheads – light background Handouts – light background This one has a dark background to show the difference…

14. 5/25/2015Hale - Huff - Patience 13 Colors for Presenting Dark Room – dark background Light Room – light background 35 mm slides – dark background Overheads – light background Handouts – light background This one has a light background to show the difference…

15. 5/25/2015Hale - Huff - Patience 14 Typography - Font (44 pt) Smallest font 28-30 points (32 pt) Large for emphasis: Titles Simple fonts - Arial, times Avoid script Limit: 1 or 2 fonts No more than 3 sizes

16. 5/25/2015Hale - Huff - Patience 15 Typography - Style Don’t hyphen- ate Errors: check, recheck, someone proof Avoid italics – least likely to be read

17. 5/25/2015Hale - Huff - Patience 16 Typography - UPPER CASE DON’T USE ALL CAPITALS FOR LARGE BLOCKS OF TEXT. READERS READ FASTEST WHEN SENTENCES ARE PRINTED IN UPPER AND LOWER CASE - THE WAY THEY NORMALLY ARE SEEN IN PRINT. HEADLINES ARE IN ALL CAPS BECAUSE IT REQUIRES THE READER TO SLOW DOWN, GIVING EMPHASIS TO A FEW WORDS.

18. 5/25/2015Hale - Huff - Patience 17 Typography - Title Case Don’t Use All Caps for Large Blocks of Text. Readers Read Fastest When Sentences Are Printed in Upper and Lower Case - The Way They Normally Are Seen in Print. Headlines Are in All Caps Because It Requires the Reader to Slow Down, Giving Emphasis to a Few Words.

19. 5/25/2015Hale - Huff - Patience 18 Typography - Sentence Case Don’t use all caps Readers read fastest when Sentences are upper and lower case The way they normally are seen in print Headlines are in all caps It requires the reader to slow down

20. 5/25/2015Hale - Huff - Patience 19 Content Only the essence Few words Items in order No extraneous data you’ll ignore Relate graphics to content

21. 5/25/2015Hale - Huff - Patience 20 Design Summary Less is more! Anecdote from Presentations Magazine