1. Ryan George rgeorge@simpleviewinc.com | (520) 575-1151 ext 101  Chief Executive Officer  8 years working with DMOs, 125+ clients  Responsible for ongoing big-picture direction  Speaker at DMAI, WACVB, PRSA, E-Tourism Summit, etc. and now ATME!

2. Who is simpleview? Technology, the web & interactive marketing  Big-picture strategies  Dynamic Websites  Destination Management Systems (CRM)  Interactive Marketing Services  Ranked the #2 fastest growing private travel company by Inc. Magazine in 2008  Industry influencers  APEX Technology Committee  DMAI Allied Member Advisory Council  Seat on the California Travel Industry Association Board  US Travel Association Business Partner  National Tour Association Member/Technology Provider

5. Why doesn’t design get more attention/ respect? What we need is the ability to generate fresh, unique and appropriate ideas that can be used as solutions to communication problems. Suits “Its not creative unless it sells” Artists “Only artistic value and originality count”

6. Why doesn’t design get more attention/ respect?  Traditional agencies (who have been the champions of design)are playing catch-up…  The Internet has brought about unprecedented tools in measuring ROI  The “Artists” are struggling to think more like the “Suits”  Highlight on the technology  creative continuum

7. CREATIVE STRATEGY: Determining what the message will be and what it will communicate CREATIVE EXCECUTION (“Art”): Determining how the message will be communicated and what it will look like Creativity