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Published byIrma Allen Modified over 9 years ago
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SHERPA, LLC 31 March 2010
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The Problem Mountains Caves Tree Cover Urban “Canyons” Hikers and outdoor enthusiasts often use maps and compasses for navigation in the wilderness This method can be very unreliable: Human error!
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+ The Solution + Current GPS Technology Special Software “Sauce” Advanced Sensor Technology
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Company Products Initial product offering is the Sherpa One Secondary offering is an iPhone compatible dongle along with iPhone software
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Target Markets Outdoor enthusiasts mountain climbers, hikers, cave divers, park rangers, hunters amateurs and professionals Equipment rental companies Military Expand to automotive navigation industry
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Industry Analysis GPS Market Segments Automotive Outdoor and Fitness Aviation Marine Outdoor and fitness is the fastest growing segment 3.7 million personal navigation devices sold in Q2 2008
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Competition 83% of market controlled by Garmin, Magellan, and TomTom Growing competition from the smartphone market
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Business Strategy Differentiation Reliability and quality over low cost Target niche markets
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Marketing Strategy Emphasis on technology based marketing goSherpa.com Facebook, Twitter, YouTube Blogs Review websites Trade Shows
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Sales Strategy Majority of sales occur online goSherpa.com Amazon.com, Newegg.com, etc Benefits Reduces the cost to sell Widespread availability Ease of access goSherpa.com
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Sale of Sherpa One Successful Market Penetration Release Sherpa Two Unable to Penetrate Market Sell technology to competitors Paths to Success
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Investment Total required funds of $3 million Investor compensation after third year equal to 30% return on initial investment
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Questions
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