1. SYLVIE HERTRICH, September 15, 2005 The client perspective Sylvie Hertrich

2. SYLVIE HERTRICH, September 15, 2005 The industry Globally, the event business is a multi- billion dollar industry, and is growing year on year.

3. SYLVIE HERTRICH, September 15, 2005 Types of events Events range from conventions for 5.000 or more through sales conferences for 500, down to seminars for 10. From international congresses to small training courses. From board and annual general meetings to press conferences…

4. SYLVIE HERTRICH, September 15, 2005 What is a event ? Event is a one-time or infrequently occurring moment outside normal programs or activities. To the customer or guest a special event is an opportunity for a leisure, social or cultural experience outside the normal range of choices or beyond everyday experience.

5. SYLVIE HERTRICH, September 15, 2005 Festive spirit Specialness increases with the ability of events to create a true festive spirit. The ambience can encourage joyfulness, freedom from routine constraints and inversion of normal roles and functions.

6. SYLVIE HERTRICH, September 15, 2005 Uniqueness Events rely “once-in-a-lifetime” uniqueness.

7. SYLVIE HERTRICH, September 15, 2005 The role of the organizer As an organizer of conferences or meetings you are not simply an administrator of goods and services And the title of project manager fails to describe the extent of the role.

8. SYLVIE HERTRICH, September 15, 2005 The role of the organizer The meeting planner must also be a leader… As he cannot do everything alone, he should assemble around him a team of enthusiastic specialists who are as committed to the success of the event as he is. = professional support

9. SYLVIE HERTRICH, September 15, 2005 Expectations It is the job of the professional event coordinator to package and manage that event experience.

10. SYLVIE HERTRICH, September 15, 2005 Alternative venue possibilities Abbeys, airplanes, amphitheatres, amusement parks, aquariums, auditoriums, banqueting halls, beach clubs, beaches, bed-and-breakfasts, botanical parks, boutiques, building lobbies, casinos, castles, caves, celebrity homes, cellars, chateaux, churches, cinemas, clubhouses, colleges, concerts halls, conference centers, country clubs, cruise ships, cultural parks, deserts, equestrian centers, factories, farms, ferries, …

11. SYLVIE HERTRICH, September 15, 2005 Alternative venue possibilities forts, galleries, golf courses, government buildings, guesthouses, gymnasiums, halls of fame, haunted houses, health club, historic homes, industrial lofts, inns, islands, lagoons, lakes, libraries, lighthouses, living museums, manor houses, marinas, markets, mines, monasteries, monuments, movie sets, mountaintops, museums, music halls, national parks, nightclubs, observatories, opera houses…

12. SYLVIE HERTRICH, September 15, 2005 Determine the expectations - Who ? - What ? - Where ? - When ? - and Why ?

13. SYLVIE HERTRICH, September 15, 2005 Determine the expectations - Why is the event being held ? = a clear understanding of the purpose of the event, as well as the goals and objectives of the event.

14. SYLVIE HERTRICH, September 15, 2005 6 dimensions of the experience - anticipation - arrival - atmosphere - appetite - activity - amenities

15. SYLVIE HERTRICH, September 15, 2005 ATMOSPHERE - The physical environment basics - The venue : embrace the place or surprise the eyes - Form follows the function - Finding the best fit

16. SYLVIE HERTRICH, September 15, 2005 ACTIVITY - Collectable experiences - An event is a theater - Participatory versus spectator - Diversion and recreation

17. SYLVIE HERTRICH, September 15, 2005 Alternative venue possibilities Abbeys, airplanes, amphitheatres, amusement parks, aquariums, auditoriums, banqueting halls, beach clubs, beaches, bed-and-breakfasts, botanical parks, boutiques, building lobbies, casinos, castles, caves, celebrity homes, cellars, chateaux, churches, cinemas, clubhouses, colleges, concerts halls, conference centers, country clubs, cruise ships, cultural parks, deserts, equestrian centers, factories, farms, ferries, …

18. SYLVIE HERTRICH, September 15, 2005