1. SEM: PART DEUX KEEPING YOUR BUSINESS OUT OF DEEP DEUX

2. Content Marketing Anatomy of a good post PPC Conversion Metrics Google Analytics & conversions

3. CONTENT MARKETING TELL YOUR STORY

5. Everyone’s favorite subject is… Themselves Therefore, they expect you to talk about yourself

6. It’s a numbers game

8. The good news is: It’s not 100% social media Regular old stuff still works for SEO if you amplify it with Social.

9. ANATOMY OF A GOOD POST HOW TO TALK ONLINE WITHOUT BEING A DEUX

10. Few things are harder than beginning a content campaign, especially when it is also intended to boost SEO.

13. Microblogging: 1)Use a Keyword 2) Link to your site 3) Use a hash tag on #Twitter Frequency is the key.

14. PPC SOMETIMES IT’S EASIER TO PAY FOR IT

15. Adwords - a big tool that works for you thusly: Spend money Then make money

16. It ain’t your Grandma’s PPC anymore

18. Google Content Network - The largest ad network in the world.

19. Use Adwords wisely and save deux (Settings) Geotarget Day Part Device target Network target (Content Network? Search Network?)

20. Use Adwords wisely and save deux (Budget) Auto targets for ad spend Auto-optimized ad creative display Maximum bid (have courage) Conversion optimization

21. CONVERSION METRICS QUANTIFYING YOUR AWESOMENESS

22. First, define your conversion behavior (goal), and be specific. Second, stick with it.

24. Things that are measured only by Conversion Rate: Display Ads & Adwords SEO Direct mail Telemarketing Things that use other metrics: Social Media

25. GOOGLE ANALYTICS & CONVERSION GETTING THE FULL PICTURE

31. NEXT STEPS GETTING YOUR SHARE OF THE DEUX

32. Work backwards: 1)Create Goals 2)Develop a measurement system for the goals

33. Work backwards: 3)Set up your measurement tools to fit your system 4)Once you know what you are measuring, build a plan to populate the content

34. Work backwards: 3)Develop your SEO Keyword strategy 4)Start writing

35. Work backwards: 5)Once you see success with key phrases, go to SEM, and vice versa 6)Measure against your goals for spikes, dips, changes over time 7)Make some sweet cash.

36. THANK YOU YOU’VE BEEN A GREAT AUDIENCE Marci De Vries marci@mdvinteractive.com @marcidevries 443-858-7392