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Published bySamuel Chapman Modified over 9 years ago
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Chapter 17 Pricing Strategies: Countertrade and Terms of Sales/Payment
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Chapter Outline Countertrade -Types of Countertrade -Problems and Opportunities Price Quotation Terms of Sale -Trade Terms -Quotation Guidelines
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Chapter Outline Methods of Financing and Means of payment -Consignment -Open Account -Cash in Advance -Bill of Exchange (Draft) -Bankers' Acceptance -Letter of Credit
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Countertrade goods for goods trade (vs. monetary trade) government mandate to pay for goods and services with something else other than cash
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Countertrade Advantages serving as trade financing buyer getting rid of surplus of own products no concern for fluctuation of exchange rates
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Countertrade Disadvantages cumbersome and time-consuming costly inferior form of exchange -requiring "double coincidence of wants"
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Types of Countertrade Barter - single transaction of direct exchange of products of equal value Counterpurchase (Parallel Barter) -two transactions of cash sales agreements (of unrelated products) Compensation Trade (Buyback) -products sold and later bought by a party are related
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Types of Countertrade Offset -for the rights to sell its product in a foreign market, the seller must manufacture the product locally (in the host country) Clearing Agreement -line or credit established in central banks of two countries -use "clearing account units" for exchange of products
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Trade Terms EXW (Ex Works) -price of product only; nothing else being included FAS (Free Alongside Ship) -EXW + local transportation in seller's country FOB (Free on Board) -FAS + loading onto the vessel CFR (Cost & Freight) -FOB + international transportation
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Trade Terms CIF (Cost, Insurance, and Freight) -CFR + insurance DEQ (Delivered Ex Quay) -CIF + unloading DDP (Delivered Duty Paid) -DEQ + local transportation in buyer's country
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Methods of Financing & Means of Payment Consignment Open Account Cash in Advance Bill of Exchange (Draft) -Sight Draft -Time Draft
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Methods of Financing & Means of Payment Bankers' Acceptance Letter of Credit (L/C) -Revocable vs. Irrevocable -Unconfirmed vs. Confirmed -Standby -Back-to-Back -Transferable
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Export Payment Terms and Risk Level Open account (highest risk for exporter) Sight draft Time draft Irrevocable L/C Confirmed irrevocable L/C Cash in advance (least risk)
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Export Payment Terms and Cost Open account (least cost for importer) Sight draft Time draft Irrevocable L/C Confirmed irrevocable L/C Cash in advance (highest cost)
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L/C: Advantages/Disadvantages Advantages – Security (for both parties) – Seller receiving early payment by discounting L/C Disadvantages – Lacking flexibility – Complex and potentially costly
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