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Published byDustin Matthews Modified over 9 years ago
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2 Power of a Global Brand
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4 Name Recognition A total of 160 corporate real estate decision makers responded to the following survey:
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5 Name Recognition “Which commercial real estate companies have you heard of?”
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6 2007 Brand Awareness Survey Corporate Decision Makers* * One source list was used to reach corporate real estate decision makers and was conducted on 12/06 and 1/07. Source list was from Commercial Property News. A total of 160 respondents answered the survey. 95% 89%87% 80% 71% 68% 44%
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7 Brand Awareness An independent survey asked Small Business Owners which commercial real estate companies had they heard of…
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8 Brand Awareness “Please indicate which commercial real estate companies you have seen or heard of?” ???
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9 2007 Brand Awareness Survey Small Business Owners 86% 38% 30% 16% 13% 6%
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10 Brand Trustworthiness Those same Small Business Owners were asked which commercial real estate companies would you consider using …
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11 Brand Trustworthiness “Which commercial real estate companies would you consider using for the lease, purchase or sale of a commercial property in the next 12 months?”
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12 2007 Brand Trustworthiness Small Business Owners 30% 19% 13% 5% 2%
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13 National Retail Clients With Whom We’ve Done Business
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14 Corporate Clients With Whom We’ve Done Business AAA Connecticut AFLAC Boehringer Ingelheim Blackstone Group Cendant Mobility CVS Dictaphone Dow Chemical Fairfield County Bank Fitness Edge Hawley Partners, LLC Kimberly-Clark Lazy Boy, Inc. Opus Sisca Group Technology Service Corp. UPS VOLT Information Sciences WCI Spectrum This list includes some, but not limited to:
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15 Comprehensive Marketing Plan Neatly-maintained signage plainly visible to street. Immediate listings on all pertinent websites: CoStar, LoopNet, CDX (from CBC) which then feeds a myriad of other sites, as explained earlier. Properties to be listed in composite Wall Street Journal ad (at our cost) and included in remaining insertion dates of Sept. 20 th and Nov. 7 (valued at $1200.) Properties to be put on Coldwellbankercommercial.com All brokers, and potential clients to receive Flash email regarding available properties Weekly progress reports on all properties Monthly marketing meeting with owner
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16 Comprehensive Marketing Plan Stimulate interest in properties from alternate perspectives. Frequently update broker Flash email list to capture new state licensees Send out questionnaires to brokers in an attempt to match their requirements with your properties. Leverage our expansive national residential brokerage network that refers commercial opportunities as opportunities arise. Market properties to those NYC retail and office tenants who are seeking more cost-effective rental rates.
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17 We Get The Word Out How? Exposure. Exposure. Exposure.
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18 Listing Ad Insertion Dates: February 28 May 9 June 20 September 12 November 7 Listing Exposure Land, Danbury, CT Price: $6,600,000 28 acs. Off exits 1 & 2 off 1-84 Mixed commercial uses Contact: Dan Mambrino Coldwell Banker Commercial Scalzo Group Call (914) 640-2828 Mambrino@ColdwellBankerScalzo.com
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19 In 2007, Coldwell Banker Commercial placed 4 full-page ads in The Property Report section (Wednesdays) Read by more than 2,000,000 readers The Wall Street Journal 6-10 leads 5% 11+ leads 5% 0 leads 16% 1-5 leads 74% 84% received qualified leads! Advertisers of listed properties
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20 cbcworldwide.com 1,252,000 page views per month 101,567 visits per month 56,353 unique visitors per month
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23 You List With Us We share with MANY!!
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24 Central Data Exchange (CDX)
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25 Keep Your Finger on the Pulse With Coldwell Banker Commercial, you can have real-time web access to your project updates. Secure online document sharing
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26 A Web-based project and transaction management system that allows clients and Sales Associates to share deal information anytime, anywhere. Property data: floor plans, spreadsheets, photos Unlimited document storage “Real-time” project updates Simple, secure online document sharing and complete control over user access Milestones and task management Team rosters Email tool for sending out updates InstantClientAccess SM
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28 The Right Business Partner Name recognition Brand trustworthiness Extensive national client list Market specialists in both Fairfield and Westchester counties Extensive property exposure Instant client access with real-time project updates
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29 Coldwell Banker Commercial Scalzo-Mambrino Group 4 Gannett Drive, Suite 120 White Plains, NY 10604 Tel: 914.640.2828 Fax: 914.640.2818 www.cbcworldwide.com
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