1. October 2007

2. Agenda Carbon Labelling and the Consumer —PepsiCo and climate change —Walkers, the Carbon Trust and carbon foot-printing —Consumer response to carbon labelling —Learnings, challenges, key questions and the journey ahead But first, why Birmingham is the right place to hold this seminar…..

3. October 2007 Birmingham (circa 1750) Carbon Labelling and the Consumer

4. October 2007 James Watt and Matthew Boulton bring the steam engine to Birmingham…. Carbon Labelling and the Consumer

5. October 2007 …and kick-start the industrial revolution. Carbon Labelling and the Consumer

6. October 2007 Birmingham in 1840 Carbon Labelling and the Consumer

7. October 2007 Climate change Carbon Labelling and the Consumer

8. October 2007 Climate change and our business Carbon Labelling and the Consumer

9. October 2007 Climate change threats are tangible, and can be costed Carbon Labelling and the Consumer

10. October 2007 Walkers and the Carbon Trust Carbon Labelling and the Consumer

11. October 2007 Walkers and the Carbon Trust Carbon Labelling and the Consumer

12. October 2007 Walkers and the Carbon Trust Carbon Labelling and the Consumer

13. October 2007 Carbon footprint Carbon Labelling and the Consumer

14. October 2007 Carbon footprint Carbon Labelling and the Consumer

15. October 2007 Carbon footprint Carbon Labelling and the Consumer

16. October 2007 Carbon footprint Carbon Labelling and the Consumer

17. October 2007 Carbon footprint Carbon Labelling and the Consumer

18. October 2007 Carbon labelling Carbon Labelling and the Consumer

19. October 2007 Media response Carbon Labelling and the Consumer

20. October 2007 Media response Carbon Labelling and the Consumer

21. October 2007 Media response Carbon Labelling and the Consumer

22. October 2007 Media response Carbon Labelling and the Consumer

23. October 2007 Media response Carbon Labelling and the Consumer

24. October 2007 Media response Carbon Labelling and the Consumer

25. October 2007 Media response Carbon Labelling and the Consumer

26. October 2007 Carbon Labelling and the Consumer

27. October 2007 Consumer awareness Carbon Labelling and the Consumer Source: Populus

28. October 2007 Consumer awareness Carbon Labelling and the Consumer Source: Populus

29. October 2007 Consumer understanding Carbon Labelling and the Consumer Source: Populus

30. October 2007 Consumer understanding Carbon Labelling and the Consumer Source: Populus

31. October 2007 Product recall Carbon Labelling and the Consumer Source: Populus

32. October 2007 Product recall Carbon Labelling and the Consumer Source: Populus

33. October 2007 Carbon Labelling is positively received, and can drive awareness of the environmental impact of products Carbon Labelling and the Consumer Source: Populus

34. October 2007 Carbon Labelling is positively received, and can drive awareness of the environmental impact of products Carbon Labelling and the Consumer Source: Populus

35. October 2007 Carbon Labelling is positively received, and can drive awareness of the environmental impact of products Carbon Labelling and the Consumer Source: Populus

36. October 2007 Carbon Labelling is positively received, and can drive awareness of the environmental impact of products Carbon Labelling and the Consumer Source: Populus

37. October 2007 Carbon Labelling is positively received, and can drive awareness of the environmental impact of products Carbon Labelling and the Consumer Source: Populus

38. October 2007 Carbon Labelling and the Consumer Source: Populus Carbon Labelling is viewed by consumers as a way to personally make a difference in a ‘small way’

39. October 2007 Carbon Labelling and the Consumer Source: Millward Brown Our internal tracking also shows positive feedback for Carbon Labelling

40. October 2007 Carbon Labelling and the Consumer Source: Millward Brown Carbon Labelling has had a positive impact on opinion about Walkers

41. October 2007 Carbon Labelling and the Consumer Source: Millward Brown Carbon Labelling has had a positive impact on opinion about Walkers

42. October 2007 Carbon Labelling and the Consumer Source: Millward Brown Carbon Labelling has had a positive impact on opinion about Walkers

43. October 2007 Carbon Labelling and the Consumer Source: Millward Brown Carbon Labelling has had a positive impact on opinion about Walkers

44. October 2007 Carbon Labelling and the Consumer Source: Millward Brown Carbon Labelling has had a positive impact on opinion about Walkers

45. October 2007 Key lessons Carbon Labelling and the Consumer

46. October 2007 Key lessons Carbon Labelling and the Consumer

47. October 2007 Key lessons Carbon Labelling and the Consumer

48. October 2007 Key lessons Carbon Labelling and the Consumer

49. October 2007 Key lessons Carbon Labelling and the Consumer

50. October 2007 Key lessons Carbon Labelling and the Consumer

51. October 2007 Other learnings Carbon Labelling and the Consumer Learning through doing can be uncomfortable, but it makes things happen. A consumer-facing carbon reduction commitment means all decisions are made through a carbon lense. If you are serious about carbon management, it is not enough to focus on what you control directly Agricultural supply chains need to be engaged. Urgently. Carbon foot-printing and labelling is in danger of becoming a “greenrush”, with multiple global workstreams.

52. October 2007 “Are full carbon foot-prints simply too expensive for all products? Should there be a Lite version?” “Would consumer s want a Carbon GDA?” “Is detailed foot- printing information more powerful for consumers, or a commitment to reduce carbon?” “What margins of error on foot- printing are acceptable?” “Should a global approach to carbon foot- printing or labelling be developed? How, and by whom?” “What type of label do consumers really want: comparative factual/GDA, comparative banded/Traffic Light, Fairtrade-style award, A-E scale”? Carbon Labelling and the Consumer Challenges and key questions

53. October 2007 The journey ahead Carbon Labelling and the Consumer

54. October 2007 One last thought…. Carbon Labelling and the Consumer