1. FOREIGN DIRECT INVESTMENT Euromed Invest Academy
in TUNISIA
Ms. Saida KAHOULI
FIPA TUNISIA
Euromed Invest Academy
Serbia, 26 Mach 2015

2. SUMMARY FDI in Tunisia FIPA Tunisia FDI attraction strategy
Promotional Actions 2015

3. FDI in Tunisia

4. Foreign Investment Evolution
Constant Evolution of FDI…
Foreign Investment Evolution
Investment flows
Stock in 2013
foreign companies
MTND
jobs

5. FDI Sectoral Breakdown Manufacturing Industry
FDI mainly in the manufacturing sector …
FDI Sectoral Breakdown
Stock
Manufacturing Industry

6. European FDI in Tunisia
Country
Foreign companies
Investment
(MTND)
Jobs
France
1 314
2 923
Italy
801
1 453
59 848
Germany
249
900
54 827
Belgium
201
207
17 670
Switzerland 93
270
12 569
United Kingdom 87
205
12 415
Netherlands 79
449
11 191

7. MENA region’s FDI in Tunisia
Country
Foreign companies
Investment
(MTND)
Jobs
Lybia 65
516
5 680
Algeria 42 23
1 594
Saudi
Arabia 38
545
6 184
Morocco 24 25
1 112
Turkey 21
357
1 084
Kuwait 19
418
4 364
Lebanon 14 9
493

8. Missions
Organization
Communication tools

9. Missions

10. The Foreign Investment Promotion Agency ' FIPA-Tunisia ' is a public institution set up in 1995 under the supervision of the Ministry of development investment and international cooperation. 
FIPA-Tunisia is in charge of providing all the support needed by foreign investors and of promoting foreign investment in Tunisia. 
information
contact
Advice
assistance
attendance
support

11. FIPA-Tunisia, Organization

12. Headquarter Departments (1/2)
Image Building of Tunisia
International Cooperation (promotional dimension)
mediatization
International marketing Department
Sector Promotion : MEE, Aeronautics, Automobile, Plastic, Environment and energy and big projets
Advanced Technologies Promotion Department
Sector Promotion : Textiles and clothing, leather and footwear, pharmaceutical industry , Agrifood, Tourism and various industry
Consumer Products Promotion Department 
Sector Promotion : ITO, BPO Voice, BPO Data et R&D
Offshoring Promotion Department

13. Headquarter Departments (2/2)
Investor Assistance et Follow up
FDI Data Base Management
Land and premises Data base Management
Assistance and Follow up Department
Elaboration of communication tools: website, brochures, sectorial leaflets)
Communication and Edition Department
Studies
International Cooperation (institutional dimension)
Business Intelligence
Studies and International Cooperation Department
Office Abroad Score Board Management
Office abroad Coordination Department

14. FIPA-Tunisia, international network
10 overseas offices
London
Cologne
Milan
Brussels
Paris
Madrid
Tokyo
Istanbul & Ankara
Doha
FIPA-Tunisia and its 10 overseas offices abroad
form a network of services for foreign investors

15. FIPA-Tunisia, Communication tools

16. Foreign Investor Guide to Tunisia /4 languages
Brochure « New Tunisia, New Opportunities » /7 languages
Aeronautics
MEI
Textile & Clothing
Leather and Footwear
Plastic
Agrifood
Offshoring
Renewable Energy
sectorial leaflets/7 languages
Factor’s Cost of Production
2 languages

17.
Portal in 7 langues

18. French /English /Italian/ Arabic German /Spanish /Turkish /Japanese
New Version will be ready at the end of March :
New Development Standards (Standard W3c, web 2.0).
Responsive design
Interactive benchmarking
General Interactive Card highlighting the strengths of Tunisia and its regions
Networking Platform (access to foreign and Tunisian investor)
Access of foreigners to the land and Premises Data Base
Data Base of companies located in Tunisia
Interactive Media Space (news, agenda, video library, publications)
Portal in 8 languages
French /English /Italian/ Arabic
German /Spanish /Turkish /Japanese

19. FDI Attraction STRATEGY

20. Tunisia Building Image Sectorial Promotion
Information seminars abroad
Participation in sectorial shows 
Actions toward the Tunisian Diaspora 
Organization of sectorial seminars
Country marketing shows
Direct marketing 
Reception and coaching of delegates
Companies Marketing « locomotives »
Communication and mediatisation
Visiting Foreign companies in Tunisia 

21. Actions of assistance and coaching of Foreign companies located in Tunisia
Foreign Investor Assistance 
Preventive companies visits 
Collection and management of Land and premises offers

22. Promotion Type advocated
Matrix Country / Sectors
Targeting matrix country - sectors tries to present the business sectors in which the countries
targeted by FIPA-Tunisia are considered potential issuers of FDI. It is based on an analysis
of statistics published by the OECD.
Pays
Sectors activities of emitters of FDI requiring targeted measures ( trade fairs & exhibitions , direct marketing or sectorial promotion)
Promotion Type advocated
France
Automotive and aeronautic components/ Services related to transport/Plastics /Offshoring (BPO, ITO…)
Sectorial promotion targeted projects
Italy
Food Industry/automotive components
Textile and Footwear / chemical Industry
Switzerland
Textile / Offshoring / various industries
Sectorial Promotion
Germany 
Pharmaceutical industry /Metallurgy / automotive components
Electronic and electrical components
Spain and Portugal
automotive components/ Food Industry
Textile et Foot wear / Plastics
for Spain et Classic General promotion for Portugal
BENELUX
Food industry/ Plastics /Chemistry /Pharmaceutical industry
Sectorial promotion
United Kingdom 
Electronic and electrical industry/ chemical Industry
Offshoring (TIC, BPO, ITO…) /Real Estate

23. Promotion Type advocated
Matrice pays / secteurs
Country
Sectors activities of issuers of FDI requiring targeted measures ( trade fairs & exhibitions , direct marketing or sectorial promotion)
Promotion Type advocated
Japan
Food Industry/ chemical Industry/ automotive components / Textile and clothing 
Classical general promotion
Turkey
Textile and clothing / Metallurgy
Food Industry/chemical Industry
Nordic countries
Metallurgy / Services related to transport
Furniture & Upholstery/chemical Industry
Canada
Metallurgy / Construction
Financial services and insurance/ Offshoring
USA
Food Industry/ chemical Industry/ Textile and clothing
Plastics
Doha
Offshoring / Various industries

24. Thank you for your attention
Saida KAHOULI
Head of Section- Foreign Investor Assistance and Follow up Department
Phone :