1. THE FACTORS OF INVESTMENT ATTRACTIVNESS OF THE ENTERPRISE AT INTERNATIONAL MARKET The core idea of this work is to describe different approaches for measurement of enterprise attractiveness for investors and stresses the impact of world changes on these models.

2.  Foreign direct investment (FDI) is one of the most effective ways by which transition economies become integrated to the global economy as FDI provides not only capital but also technology and management know-how necessary for restructuring firms in the host economies.

3. Possible positive results of FDI  increasing of the net productivity  profit generating  improving of trans-regional balance In reality: FDI inflows to the transitional region declined by 43% as the economic and financial crisis reduced foreign investors´ confidence in the strength of the region´s economies, and investment plans were scaled down or postponed.

4. Different attitudes for understanding the investment attractiveness Scientists Factors of investment attractiveness  A.Peresad  Z. Varnaliy  personnel, level of organization of labor and production.  Organizational structure of management an enterprise, staff training programs, investment program

5. Different attitudes for understanding the investment attractiveness Scientist Factors of investment attractiveness  V. Pakhomov  E. Boyko  The factor of business reputation, the impact of some institutional factors of economy on economical self- determination of the enterprise.  Industry,location of enterprise, proprietary form of an enterprise.

6. Social awareness in the process of evaluating the investment attractiveness EFQM EXCELLENCE MODEL This model is based on the following set of basic principles: Satisfaction of buyers Influence on society and social responsibility  Satisfaction of personnel

7. Social awareness in the process of evaluating the investment attractiveness ERNST and YOUNG model  Cooperation of enterprise with clients  Improving the credibility between participants  identification of the target segment  increasing of working productivity

8. Thank you for your attention